#12 Who You Are, Not What You Sell

#12 Who You Are, Not What You Sell

Open For Business

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Every company knows what they sell. What’s harder to define sometimes is why? What motivates you beyond...money?  A great mission captures that reason behind why your business exists today. But it also leaves room for your company to aspire for more in the future. It can guide every single decision you make - whether you’re a business of one or one-thousand. In this episode we hear two very different businesses who have figured out how to present...
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Every company knows what they sell. What’s harder to define sometimes is why? What motivates you beyond...money?  A great mission captures that reason behind why your business exists today. But it also leaves room for your company to aspire for more in the future. It can guide every single decision you make - whether you’re a business of one or one-thousand. In this episode we hear two very different businesses who have figured out how to present...
Read More