Why Culture First, Architecture Second In Senior Living

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Mavericks of Senior Living: Challenging The Way We Age

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“I like to think as an Architect that I’m able to create real homes, meaningful places where seniors can connect and thrive, places that can inspire. I’ll keep pushing to create senior living environments which reinforce connections to our natural communities, whether built, social, or spiritual.” ~Rob Simonetti, Architect, SWBR Sponsored By Serenity Engage supports senior living communities during COVID-19 lockdowns with HIPAA-compliant messaging for care teams to communicate with family members. Contact us to find out how your facility can save up to 10% on insurance premiums by using Serenity!www.serenityengage.com As an architect, Rob Simonetti specializes in Senior Housing, and drills down further into person-directed care environments for skilled nursing and memory care occupancies. With 20 years of experience, Rob has expertise in The Green House model creating an opportunity for him to work with some very dedicated and passionate providers of senior care. We talk with Rob about: The importance of culture change organizations to move the bar in senior care. How the physical environment manifests culture and facilitates the ability of the organization to provide care and meet needs of residents, staff, and organization. Why, in the age of COVID-19 and future infectious disease outbreak,s the small house model is a natural defense against the spread of infection. Who does he consider a Maverick in his life? “I’ve always been inspired by Rebecca Priest, former Administrator at St. John’s Home in Rochester. Rebecca is a leader who has the ability to cast a vision for change and bring people willingly along for the journey there.  She pushes, reframes questions, thinks outside the box, and leads from her heart.” “I am inspired when I see people leading from the heart, meaning whatever action you are taking, it is being taken for a person, for an elder, a caregiver, a family member.” ~Rob Simonetti, Architect, SWBR P.S. Ready to