Arts
For the majority of indie start-up brands, design seems like something of a luxury. Indie operators end up doing a lot of the work on their own, relying on an ad hoc internet education to patch together something that feels like an image. Once they grow and have a bit of money, then investing in design might be on the table. Local Toronto brand Pilot Coffee Roasters took a different approach. They were fortunate enough to have today’s guest, Creative Director Michelle Wilkin, as part of the family, and as such, Pilot has been in a unique position to be able to leverage a design approach from early on. We’re going to talk to Michelle about the challenge and the value of design thinking as an integral part of your business, and how this approach has helped Pilot make a mark in a very competitive category. See acast.com/privacy for privacy and opt-out information.