29. Why do brands in-house their media buying? James Briscoe, Percept Audit

29. Why do brands in-house their media buying? James Briscoe...

The ClickZ Digital Marketing Podcast

Share:
Many brands have brought aspects of their media buying in-house. So just what is involved and how straight forward is this process? We look at the benefits and challenges of in-housing with James Briscoe, COO at PerceptAudit who has helped a number of major brands with their in-housing projects.
...Read Less
Many brands have brought aspects of their media buying in-house. So just what is involved and how straight forward is this process? We look at the benefits and challenges of in-housing with James Briscoe, COO at PerceptAudit who has helped a number of major brands with their in-housing projects.
...Read Less