Business
If you own a business, then the inevitable reality is that you are also a salesperson. You may not think of yourself as one, and you probably didn’t get into business to hone your sales skills, but this is a fact of entrepreneurship. Understanding this distinction can mean the difference between starting fast or slow during the critical early days of a company’s life. The good news is that “sales” no longer has to mean high-pressure tactics or sleight of hand designed to get people to buy. Those days are over, and consumers see right through the tricks. People want to choose to “buy” instead of being “sold” to. In today’s information age with an abundance of choices, the public now holds the power.In this episode, Mike Sharp, owner of the Sharp Insurance Agency, joins me as my guest host for a lively discussion about this consequential and relevant topic. We talk about the importance of listening, asking questions, and assessing fit with clients and customers. More than ever before, selling is about educating and advising. It’s about becoming a trusted guide, not about sleazy practices. This will be welcome news to anyone with a natural aversion to selling. Mike and I cover a lot of territory in our conversation, as we both relate how selling has shaped our experiences as employees and business owners.If you have any questions or if you’d like to chat, you can reach me at my contact info below. The purpose of this podcast is to share ideas, inspire action, and build a stronger small business community here in Pittsburgh. So please say hello, tell me what you think, and let me know how I’m doing. It means a ton!YOU CAN REACH ME AT:Website: https://www.proprietorsofpittsburgh.comInstagram: https://www.instagram.com/proprietorsofpittsburghpodcastFacebook: https://www.facebook.com/proprietorsofpittsburghpodcastLinkedIn: https://www.linkedin.com/in/darinvilanoPhone: 412-336-8247YOU CAN REACH MIKE SHARP AT:Website: https://www.sharpinsagency.comFacebook: https://www.facebook.com/sharpinsagencyInstagram: https://www.instagram.com/sharp.insuranceLinkedIn: https://www.linkedin.com/in/mkshrpEmail: msharp@sharpinsagency.comPhone: 412-207-9047