Why Social Media is the Hardest Way to Sell Lots of Books?

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You'll often hear me say that social media is a waste of time. I should probably clarify that.  've looked at thousands of sites &  the majority of their traffic comes from search engines not their social. There are a few very talented people who are able to draw followers but in my experience they are not people trying to sell books. They may write a book later but not first.