Business
Meet Margaux Pages and Gaia Amatteis who are former Tech Stars personnel in Italy who have joined the Nickelytics Team. Nickelytics’ process is simple, they put ads on vehicles that drive through busy city streets. Additionally, they screen these drivers and ensure they hit at least 30 miles a day so your brand is broadcasted everywhere. Once seen, their tracking technology logs each impression. They then use the data gathered to digitally retarget consumers. Creating familiarity, trust, and bringing the best of two advertisement worlds into one. Both Margaux Pages and Gaia Amatteis share their journey from working in corporations to now leading a startup.