Why You Wanted Your MTV

Why You Wanted Your MTV

CUNY Lecture Series – CUNY Podcasts

Share Podcast:
In this message-oversatuartion era, marketers have to “pick an audience and superserve them,” says branding guru Alan Goodman, who teaches a marketing master class at Macaulay Honors College. At MTV, where he developed the logo and the iconic animation IDs, Goodman says he saw the network as more than just a music video channel, and identified the audience as young people and proposed to reach them by offering programs that would annoy their pare...
Read More
In this message-oversatuartion era, marketers have to “pick an audience and superserve them,” says branding guru Alan Goodman, who teaches a marketing master class at Macaulay Honors College. At MTV, where he developed the logo and the iconic animation IDs, Goodman says he saw the network as more than just a music video channel, and identified the audience as young people and proposed to reach them by offering programs that would annoy their pare...
Read More