Arts
As disruption from the pandemic rises and falls in waves around the globe, retail brands are pivoting their business to try and make up for related sales losses. Many brands were in good shape to manage this with robust digital and omnichannel ecosystems already in place. Many luxury brands, however, were not as well prepared. Heavily reliant on an in-store, really personal customer experience model, luxury brands in North America are now scrambling. A drastically changed in-store experience, the loss of tourists from Asia, and inexperience in the digital realm are some of the key challenges they’re facing. Fortunately, Casey Golden, founder and CEO of retail experience platform Luxlock believes that luxury brands have everything they need to get through this crisis and come out on the other side by leading digital transformation and setting a higher standard for shopping online. See acast.com/privacy for privacy and opt-out information.