Business
On special demand, I have another D2C founder for you all! Mayura Rao is the Founder and CEO of Ausum Food & Beverages. Ausum creates wholesome beverages to tackle lifestyle and serious health issues such as Obesity, Heart Health, Diabetes, Stress. Its ready to drink beverages are such tasty ways of tackling chronic problems that can have serious economic and physical consequences for adults aged 25 to 45 years! Mayura Rao is an engineer and a business major from the London Business School. She is a generalist, with a wide array of experiences from Mobile phones to management consulting across the UK, Europe, the US, and now India. She started Ausum to help people be their most awesome selves. In this fourth episode of The Women who Build podcast, you will learn the following: - What did Mayura switch from Consulting to starting Ausum? - How can consumer brands come up with their Target Groups? - Consumer brand MVP from the lens of Habit Stacking and Barrier to Jump. - How to decide on the distribution and scale-up strategy - factors to keep in mind for India and abroad? - How to differentiate yourself from the numerous online brands - finding your moat through product, bringing out sustainability in a brand? - Tea market in India. - What makes women employees different? - Objective-Based funding strategy: pros and cons of bootstrapping vs venture funding. - Finding critical human capital in absence of venture funding. - How to define vision and align consumer with that vision; hard metrics to track. - Personal implications of being a founder - FAILURE is OKAY! - Message for young women founders.