Business
To understand the philosophy about the company’s new direction, we spoke with Bruce Haase, CEO and Mike Varner, SVP Brand Strategy and Marketing. The share all the info you need to know about why they made the big change, how it affects current hotels and the reason they feel this move is great for owners and customers. And of course we learn about the genesis of their newest and more upscale brand Woodspring Suites Signature. This is an amazing conversation about brand and consumer behavior evolution you don’t want to miss!