Bold and authoritative strategic communication writing can be the key to establishing a platform as a thought leader for an individual or an organisation. This lecture looks at the notion of thought leadership, some examples of thought leaders and key aspects of building a leadership platform. Copyright 2013 Karen Morath / La Trobe University, all rights reserved. Contact for permissions.

Writing for Strategic Communication

Writing as Thought Leadership

Writing for Strategic Communication is a practical subject that provides an overview of the various forms of professional writing in strategic communication. These include writing for websites and blogs, tweeting, newsletter copy, letters and memos, media releases, feature articles and more. Students develop their own blogs, learn interviewing and note-taking techniques and conduct a face to face interview with a professional communicator. Students are encouraged to explore the concept of ‘great writing’ as a construct for developing their own writing skills.

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Writing for Strategic Communication