XP PSP e17: Keith Perera, Warrior Hockey Brand Manager

XP PSP e17: Keith Perera, Warrior Hockey Brand Manager

XP PSP

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Warrior Hockey's Brand Manager, Keith Perera, calls in for episode 17 to talk about Warrior's generous equipment donation to the Jeju Islanders Hockey Club in Jeju, South Korea last year, the evolution and maturing of Warrior's products, the difference between marketing to hockey and lacrosse players, the role social media plays in product sales and brand loyalty, the hockey equipment business, Warrior's presence in the NHL and other hockey leagu...Read More
Warrior Hockey's Brand Manager, Keith Perera, calls in for episode 17 to talk about Warrio...Read More