Sports
Warrior Hockey's Brand Manager, Keith Perera, calls in for episode 17 to talk about Warrior's generous equipment donation to the Jeju Islanders Hockey Club in Jeju, South Korea last year, the evolution and maturing of Warrior's products, the difference between marketing to hockey and lacrosse players, the role social media plays in product sales and brand loyalty, the hockey equipment business, Warrior's presence in the NHL and other hockey leagues, what guys like Dustin Byfuglien and Ryan Smyth request from them, why the Oilers and Sabres are so bad and how to fix them, and a whole bunch more. Follow Warrior Hockey on Twitter, Facebook, Tumblr, and Instagram. Follow Keith Perera on Twitter. Follow XP PSP and Dave Cunning on Twitter.