Business
As our family ages they start to need more. Their independence is gone and they don’t want to admit that they may not be capable emotionally or physically. So I think a lot of times we just assume that we should take care of our own mom, our own dad. The reality may be we just aren't designed for that or have the time and ability to do so. So assisted living provides the care, the home, and the opportunity for us to take care of our parents without physically doing it ourselves. There's a lot of people that will have Alzheimer's or dementia issues, memory care issues. The idea of memory care and understanding how to handle that is just as important as the physical contact. Assisted living is not just physical, it's also in memory care and brain change. You know there's so much to learn, but the reality is we're all going to have to. We are all aging. Assisted Living is going to affect each and every one of us. You're either going to own the real estate the assisted living home is in, you're going to own and operate the business that is taking care of those seniors, or you or a family member may be living in a home, writing a check to somebody else who does. So how will you be a part of it?