Business
#010 - Kerry's guest, Virginia Kerr (@thisisvirginiakerr on Instagram) is a former TV anchor-turned-entrepreneur who is rocking Instagram by applying effective TV techniques! In this episode, Virginia talks about how to use the four different TV shows you can create on your Instagram account (using Feed, Stories, IGTV and Live) to post the same general content topic in four different ways! That means you can be on all the "channels" without having to create completely different content for each one. She talks about how this works in TV news for different shows - it's the same concept - where you might cover the same topic or story in different newscasts, but you do it with a different emphasis each time. You make the assumption that the viewer has seen a previous version of the story, so you give it a different treatment, but at the same time you also assume the viewer has NOT seen an earlier version of the story, so you make sure that you cover the basics. Virginia also has a great hack that allows you to put a title on your Instagram Live...even though Instagram doesn't really offer that feature yet! You will love Virginia's energy and enthusiasm - she's a super inspiring person of faith - as well as her deeply personal story of leaving the TV anchor business after 20 years and overcoming some big obstacles and coping-struggles that blocked her from the joy and success she is experiencing today helping women entrepreneurs use video effectively. Virginia is a wiz at video and helping you build on-camera confidence, and at the time of this posting, she's launching her "5-Day IGTV Video Challenge" (starts March 9, 2020) that is a great way for YOU to start integrating video into your business! Sign up for the 5-Day IGTV Video Challenge right here. You can also follow Virginia on Instagram here. Thanks for listening! I'd really appreciate it if you'd leave me a review on iTunes! Remember you can go to my home page and leave me a voicemail message asking any question about online video. I may play it and answer it on the show! Follow me on Instagram Follow me on Facebook