Business
Your most asked small business marketing questions answered. "If you had only 20-minutes a day to market your business, what would you do?" "What stand-out marketing ideas have you been blown away by?" "Who's been your favourite guest, and why?" These are just three of the questions you wonderful listeners have sent in for me to answer in this week's milestone episode 500 of your favourite marketing podcast ;0) Thank-you to everyone who sent me a question - I received 127 in total, so was unable to answer them all. That said, I've no doubt there's something in this epsidoe for everyone as I cover the following topics: How to market to the C-Suite How to market a cafe on $300 / month? Best video marketing techniques My biggest learning from 500 episodes How to build market share The importance of being a tech-savvy business owner How to know it's time to close your business What I would do with a monthly marketing budget of $1,000 How to best use social media to promote your business How to develop 'podcast stamina' Podcast awards How to prove value to your prospects My all-time favourite guests Top 3 takeaways from 500 epsidoes How to choose quality marketing services How to generate new business quickly The future of content marketing Work / life balance Managing client expectations Skilling up new staff so they hot the ground running Communicating your marketing strategy with your people Importance of brand personality Importance of white papers in marketing Exhibition marketing How to make it as a podcaster Evaluating marketing services Getting your message heard and seen Something personal my friends may not even know about me How to communicate a name change Spending a $500 monthly marketing budget The timing of posting a podcast episode Using your downtime during COVID-19 One marketing idea that blew me away An update on my old co-host Luke Moulton Here's the links to the resources / past episodes mentioned 452 - How to get Elton John as a client 482 - How to get a meeting with anyone 452 - One of my favourite video marketing techniques Seth Godin's book 'The Dip' Australian Podcast Awards 493 - Peter Lorimer's 6-6-6 Rule 496 - Matt Barnett discusses the power of white papers in marketing 475 - Getting to school principals 374 - Also tips on getting to school principals All time favourite guests Interview with Canva's Melanie Perkins Interview with Will It Blend's Tom Dickson Interview with PLG Estates Peter Lorimer Interview with Flow Hive's Cedar Anderson Interview with Tradie's Ben Goodfellow Interview with dentist Padi Lund Interview with Mama's Roast Chicken's Whali Khawli Interview with comedian Richard Stubbs My top 5 most downloaded episodes Jasky Singh (on low cost marketing ideas) Michael Gerber (on The e Myth) Stephanie Claire-Smith & Laura Henshaw (on Instagram) Dave Munson (on story-telling) Jack Gance (about Chemist Warehouse) Marketing ideas that blew me away Platinum Electricians Josh Nichols on his 21 step customer mantra Will It Blends Tom Dickson on extreme product demonstration Seth Godin on owning a niche Arthur Greeno on breaking Guinness World Records Jay Baer on managing difficult clients Beechworth Bakery's Tom O'Toole on studying happiness Dan Fagella on repliacting Sport's Illustrated's email marketing strategy Thanks for tuning in. I'd love to hear your thoughts or questions about this episode, so feel free to leave them below ...