Business
Zarina Stanford is the CMO of Syniti. She has managed aspects of marketing at some of the world’s largest, most well-known brands (SAP, IBM) around the globe. She is a recognized change agent who spearheads business and transformational initiatives through imagining the possible. Zarina strikes a great balance between the strategy and execution required to drive high-performance marketing in B2B. She received the distinction of “Woman of the Decade in Technology and Innovation” at the Women Economic Forum in 2018. Key Takeaways: [2:30] Why did Zarina make the leap to become a C-level executive? [5:10] Always ask the question ‘Why’ when developing content. [6:50] How did Zarina’s career in sales prepare her for her marketing career? [8:50] What’s the one thing, professionally, that Zarina wished she had more time for? [11:00] Aside from Magical, what other words would Zarina use to describe the ‘M’ in Content Marketing. [13:30] What are the steps you need to take to create an amazing story? [18:40] In today’s world, CMOs can’t just be thinking about marketing. They need to expand their horizons. [21:25] Zarina explains the value of creativity in marketing. [24:40] Zarina shares why she made the switch and joined Syniti. [39:20] You cannot drive demand without having a strong brand, a strong awareness, and a strong reputation. [31:30] North American marketers seem to struggle in Europe and Asia; why is that? [35:30] What are some of the marketing practices that are very effective in Asia that marketers in North America aren’t using? [41:55] How did Zarina become an advocate for more women in STEM positions? [44:55] How does Zarina unplug from work? [46:15] What’s next for Zarina? Mentioned in This Episode: Syniti.com Zarina’s Keynote Talk at Asia’s Content Marketing Summit Ikebana