S is for Sesame Workshop
Samantha Maltin, executive VP and chief marketing officer of Sesame Workshop, discusses how the nonprofit covers topics including racial justice on “S...
Ad Age Marketer's Brief
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A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Comfort food and fall flavor trends
Flavors are making their way onto new dishes such as Mapo beans rather than tofu, or pecorino cheese and pepper topping potatoes, not just Cacio e pep...
How 7-Eleven is using influencers to boost its brand
CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice l...
Lexus goes for younger buyers
Vinay Shahani, VP marketing at Lexus, talks about luxury car marketing trends and how the brand is trying to appeal to younger buyers, including with ...
How the U.S. Army created a modern-day marketing center
Army Enterprise Marketing CMO Major General Alex Fink shares how a sophisticated data practice and next-gen talent are fueling successful recruitment ...
Why backpack seller State Bags is seeing a surge in demand
Co-founder Jacq Tatelman talks about how the brand doubled its sales this back-to-school season and other expansion efforts, including a collab with T...
Promoting restaurants as the pandemic continues
Marissa Freeman, the chief marketing officer of Union Square Hospitality Group, discusses ways the industry can use data to improve experiences for di...
Auto marketing trends
Cars.com VP and former Hyundai CMO Dean Evans discuss why he made the move to the online marketplace and how the brand is targeting in-market buyers. ...
How language is the key to unlocking consumer behavior
The CEO of research company MotivBase offers a primer for brands on changing purchase behavior brought on by the pandemic.
How the owner of Zales, Jared and Kay is enhancing its luster for younger shoppers
Signet Jewelers' Jamie Singleton talks about digitizing the jewelry buying experience, new consumer connections and the future of Signet's mall-based ...