Ever wonder what the best way is to use an influencer in your marketing mix? Mike Morrison, one of Canada's best influencers, sat down with Marc to share his thoughts on how to assess and include influencers in a brand's marketing mix.

Anstice aCast - Candid Conversations on Modern Marketing

Getting More Out Of Your Influencer Marketing with Mike Morrison

Brand consultant Graham Robertson shares his more than a few brilliant nuggets of wisdom, including two lessons every marketer should learn, how rational thinking kills big ideas, and why it takes 10 years to build an overnight success.

Why Brand Strategy is Everyones Job with Graham Robertson

Dr. Grace Kite on marketing effectiveness, econometrics, discounts vs. brand-building, two tasks of digital ads, and the usefulness of Share of Search.

The Keys to Marketing Effectiveness with Dr. Grace Kite

Marty Neumeier is a legend in branding and design. In this episode, Marty shares how companies can use branding and design to create better balance between short term needs and long term goals.

Leading Agile Brands: How to Balance Short Term Results with Long Term Goals with Marty Neumeier

Article has been the fastest growing company in Canada for the past 2 years. Duncan Blair, Director of Marketing, shares his insights on the success of Article, the direct to consumer business model and what it takes to thrive in ecommerce.

Marketing Strategy from Article: Canada's fastest Growing Company | Duncan Blair

Chengyi Lin is a professor of strategy at INSEAD, one of the world's leading business school's. In this episode, Professor Lin offers a number of great lessons for business leaders as he outlines some of strategies and ideas used by Chinese eCommerce giants like AliBaba in response to Covid-19.

Lessons in Business Strategy from Chinese eCommerce Giants with Chengyi Lin

Manoj Jasra CMO and CDO of Northland Properties offers his insights and lessons from several large digital transformation projects with Shaw Communications, WestJet and Northland.

Insights and Strategy on Leading Digital Transformation with Manoj Jasra

Geno Church, member of the Word Of Mouth Marketing Hall of Fame, shares his incredible insights on the power of word of mouth movements and offers tips to marketers who want to start their own.

The Power of Word of Mouth Movements | Geno Church

On this episode of the aCast, Anstice’s host Marc Binkley interviews David Phillips, the President and COO of the TV and Radio audience insights and measurement company called nLogic. David is as brilliant as he is funny and shares his thoughts on a number of relevant topics such as: the irony of media impressions, the gap between impressions and impact, the difference between relevance and customization, what we can learn from drinking wine on a rollercoaster, and why marketers are very smartly driving into a ditch. David’s a passionate and innovative business leader with extensive experience in data, market research and software development. He’s a member of the IAB Canada Big Data committee, former co-chair of the Canadian Advertising Research foundation and former executive at BBM Canada.

Are you marketing for impressions or impact? with David Phillips

Noah Fallis, founder of Glean Content Agency, shares his expertise on content marketing, photo and video shoots and the importance of pre-production planning.

How to plan for your next content marketing shoot with Noah Fallis

Emmy award winning producer John Cameron shares his expertise and insights on video content production, strategy and how to get the most from your investment.

Branded video content marketing featuring John Cameron

While 80% of companies believe they deliver “super” customer experiences, only 8% of customers agree. So, where’s the disconnect? On this episode of the A-Cast, host Sheenah Rogers-Pfeiffer sits down with Allan Klassen, Chief Customer Experience Officer at Brookfield Residential, to take a deep dive into customer experience and dissect how it is transforming organizational and brand success. They look critically at the real estate industry to evaluate what CX opportunities exist in the industry and how we can bridge the gap between the builder and customer journey. Where do we start? Allan states, “look in the mirror.” About Allan Klassen Allan brings over 35 years of experience in the housing industry to the CXO role, in which he is leading cultural transformation for one of North America’s leading home builders and developers. A passionate and driven leader, Allan lives by his personal philosophy: “live authentically, lead with a caring heart and serve others passionately.”

The Future of Customer Experience with Allan Klassen

In this podcast, we discuss how leaders can guide their companies through digital transformation while balancing the culture of their organization with the technology that's driving change.

How technology and culture impacts successful digital transformation projects

Our first episode features Andria Adams, APR, Director of Public Relations at Anstice Communications. She and Host Sheenah Rogers-Pfeiffer get frank about staying relevant in today’s PR landscape, what brand equity really means, building meaningful relationships, and what they wish everyone knew about public relations.

What You Need to Know About Public Relations, Featuring Andria Adams, APR

Welcome to the A-Cast! Join us for candid discussions with industry leaders that lift the curtain on what it takes to achieve success, and what they wish every client knew or understood about modern Public Relations, Digital and Social Mastery, Content that Converts, Insights and Research, Customer Influence, Customer Experience (CX / UX), and more.

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Anstice aCast - Candid Conversations on Modern Marketing

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