BEHIND THE SCREENS
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The trials and tribulations of building a global SaaS business from the UK

EP 58: Churn and Expansion

In the world of SaaS, churn rates refer to the percentage of customers who tried out your service and decided to leave in a given period. To outweigh ...
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EP 55 - Writing a Business Book

Writing a book is a nerve-racking leap into the unknown. In Kurt Vonnegut’s words, we have to continually be jumping off cliffs and developing our win...
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EP 54: Diving into SaaS Pricing

Pricing is hard and don’t tell anyone this, but in the early days of ScreenCloud, pricing was basically a “pull a number out of a hat” exercise, as Ma...
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