"When You Do More Than You're Paid to Do, You Will Eventually Be Paid More For What You Do." - Zig Ziglar

BEN'S BUSINESS PODCAST - Digital Marketing and SEO Q&A

Do More Than You're Paid For - Napoleon Hill's Law of Success - Ben's Business Podcast #39

In this podcast I share my key takeaways I got from the Super Genius Life 4 day workshop by Ryan Pinnick held in Kensington, London. This workshop was about tapping into our genius, our true greatness that lies within us while neutralising our ego which is all the thoughts, feelings and belief systems that hold us back in life and in our careers. What is Genius? Genius is our unique and creative abilities we're all born with but only use on one off occasions. Genius is our inner-child, our intuition (the whispers) uninfluenced by knowledge and rational thinking and this workshop showed us the tools to clear the clouds of the ego and tap into it more often. Takeaway #1: Tension We need tension in our life's to tap into our genius. When you're back is against the wall, your mind gets creative because we have to ask our genius for answers to our situations that's how we sometimes amaze ourselves in times of tension, fear and stress. Takeaway #2: Visioning I've done some visioning and goal setting exercises in the past but nothing like this. Ryan Pinnick mentioned we should read and mediate on our future visions such as our 6 month, 1 year, 3 year, 5 year and 10 year goals, every day and we should also do a visioning and goal setting exercise every quarter to add or refine our visions. This was more intense and regular than I have been doing visioning at present but I'll certainly be adapting this technique to etch my positive future visions into my sub-conscious mind even more so that my mind is focused on the right thoughts then creates the right boldly actions towards the vision. One of the exercises was to do a deep meditation which took about 20mins then, in our calm, cloud-free state we tapped into our genius and wrote down everything that came to mind from our visions for 30 full minutes where I ended up with a lot more goals than I've ever written down before, with 6 A4 sheets full of paper with my goals on them. I hope you enjoy the video. If you enjoyed any specific lesson, please like, share and leave a comment below about what you learned.

Super Genius Workshop with Ryan Pinnick Takeaways - Ben's Business Podcast #38

In this episode of Ben's Business Podcast I shared the importance of collecting and telling stories of transformation to display on your website / marketing. These videos will be proof of real people talking about your product or service to give prospects the confidence that you have the authority and ability to help them. Social proof such as video testimonials is also a great way to promote your business without bragging so much that you step into the role of the hero rather than the guide. Also covered in this video: 1) The Challenge Of Getting Good Testimonials: - Why text testimonials can't ever build the same amount of trust that video testimonials can. - Unless guided, our customers don't know what to talk about and end up not telling a story of transformation and about the specific results. - Not all your customers can articulate or communicate like a world class marketer or salesman to help sell your products. - The last challenge is that most of our customers are too busy to take time out and give us a testimonial. 2) Asking The Right Questions: - I share some of the key questions we should be asking to get the best response for a testimonial video. - Do a Q and A interview with happy customers using this list of thought out questions. 3) Using these stories of Transformation To Sell For You: - Adding video link in a sales email with quotations. - Embed at least 3 of these video testimonials on your website. - Include these video testimonials on your sales presentations.

How To Get Amazing Video Testimonials - Ben's Business Podcast #37

In Ben's Business Podcast episode #36 I do a mini book review and share one of my key takeaways from the New York Times Best Selling business book "Building a Story Brand" by Donald Miller. The key takeaway was focusing on the importance of having an obvious Call To Action (CTA) on your website. Covering: 1) What is a call to action? - Asking someone to take an action. - Direct Vs Transitional calls to action. 2) Stop Hiding your Buy Now Button - Noise on your site kills sales. - Call to action buttons need to stand out. - "People don't read websites, they scan them" 3) Repetition of your Call To Actions 7x - A person has read or hear something several times before they process information.

Obvious Calls To Action (Building a Story Brand Book Review) - Ben's Business Podcast #36

Learn how to grow the volume and quality of you network with interview based podcasts and Facebook Live interviews. In this episode we cover: - The benefits of starting your own podcast. - Building deeper meaningful relationships online with interview based podcasts and Facebook Live. - Why having a community of like-minded people is needed as an entrepreneur. - How to surround yourself with people who pull you up. In this one I, Ben Laing, was actually being interviewed by Patrick Long a videographer and entrepreneur on his live interview show "MR FATZ TV".

Grow Your Network with Podcasts - Ben's Business Podcast #35 (Patrick long on MR FATZ TV)

In this episode of Ben's Business Podcast I interviewed Dillon Mysliwiec on the topic of re-wiring your mind for success. Topics covered: - The lessons in this turn-around story of Dillon's - Breaking down the mindset and psychology behind losing so much weight(45lbs), getting out of $54,000 debt and progressing his lift in such a big way. - The Ego and it's uses - Sub-conscious - Auto-suggestion (from Think and grow rich by Napoleon Hill). - Habits - Books, books, book - and much more I knew Dillon from being on a very similar personal development journey via books. We both stuck up the books we were reading on Instagram each week probably found each other through a #businessbook hashtag. I found Dillon's story so fascinating because it really sounds a lot like my own. Dillon hated having a boss and actually decided to do something about it. He started restructuring his life by studying, reading, taking courses and he eventually got paid-off at his job just at the time he was ready to take the leap into entrepreneurship and his first venture which is an digital marketing service.

Interview with Dillon Mysliwiec on Re-wire Your Mind for Success - Ben’s Business Podcast #34

Mr Motivation (Carl Konadu) was a great Facebook Live guest on Ben's Business Podcast for episode #33. This interview covered topics on mindset, the entrepreneurial journey, how to beat procrastination, personal development books, motivation, and going after what you really want in life.

Interview with Mr Motivation Carl Konadu Professional Tedx Speaker - Ben's Business Podcast #33

The Importance of Landing Pages - BEN'S BUSINESS PODCAST #29 In this episode we covered: - What is the meaning of a "Landing Page"? - Sending all of your traffic to your website's home page is a big mistake because it give the users too many options. - A landing page has one clear focus / purpose. - MWR (Most Wanted Responses)

The Importance Of Landing Pages - BEN'S BUSINESS PODCAST #29

In this episode I covered my thoughts on businesses that use social media for the sake of social media. - How getting "LIKES" on Facebook has very little value. - The primary aim of any internet marketing and business activity (especially for start-ups) should be about making sales. - Wetherspoon ditching social media - Aim for the smaller deeper group rather than the wider shorter group. - Why building a Facebook group and community is so important. - Human to human (H2H) relationships over business to business (B2B). - Uploading customers and prospects email addresses to your targeting on Facebook Advertising. Which will make your ad appear directly on their Facebook news feed. “If I took over marketing & sales I would produce 50 sec to 4 min videos for Facebook with the intent for sales and brand” – Gary Vaynerchuck

Using Facebook & Social Media For The Sake Of Social Media - BEN'S BUSINESS PODCAST #28

In this episode of Ben's Business Podcast, Ben Laing interviews Kavit Haria Author of "Don't Sleep On It" business book and Founder of ABS(Automated Business Systems). BEN'S BUSINESS PODCAST #27

Interview with Kavit Haria Author of "Don't Sleep On It" - BEN'S BUSINESS PODCAST #27 44 views

1) Talk about your product/service in terms of who you're talking to and WHAT THEY WANT (not what your selling) Here's an example of a sign I seen for a car garage: "AB Auto Repairs & Sales" I would suggest rather than using the word "sales" I would suggest the words "service" or "MOT" which are actually beneficial to the prospects who might be reading the sign. 2)90% of the prospects decisions to buy is based on just 10% of features and benefits. - Your job is to find out what one feature and benefit they are interested in. - Once you have the answer and you know what the leading benefit is that the prospect seek. This is what Brian Tracy calls the "Hot Button" and you want to focus on the hot button throughout the rest of your sales presentation. - The best way to find the Hot Button is to ask lots of questions upfront. 3) Market Research Exercise - Call 10 customers right now and ask them: - Question #1 "How is the service and can I help you with anything?" - Question #2 "You could have bough this product/service from somewhere else. Tell me exactly why you decided to buy from us?" These 2 questions are great customer service calls but usually result in making more sales because it puts you at the front of mind of the client when they need your product or services (sometimes they need what you have that moment you're calling). - Here's some examples of feedback I got by asking my own customers these questions: "I liked your cool confident approach. I could tell you knew what you were talking about. You were friendly, easy to talk to, we talked a lot (at least 3 meetings) and took a soft approach to the sale as you did not push the sale."

Psychology of Selling and Why We Buy - Ben's Business Podcast #32

"You never get a second chance to make a first impression." 1) "If you have to be a consumer, be a smart one." - Use local landline phone number over mobile numbers. - Consumers are willing to pay more for a professional service company. 2) Take Pride In Your Appearance - Whether they should or shouldn't, people in business will judge you based on your appearance. "Be the expert that looks like the expert." - Don't use emails such as @gmail.com 3) Use phone call answering service.

The First Point of Contact - BEN’S BUSINESS PODCAST #31

Focus on the bigger picture(goals). In this episode of Bens Business Podcast we cover: 1) The Definition of a Goal: - "Focus on what excites you". - Definite Major Purposes (Decide, go BIG and follow your inner-child dreams). 2) Clarity On Your Goals: - Review goals 4x every day(keep them in your sub-conscience). - Write your goals down day and night. - "If you don't design your own life plan, chances are you'll fall into someone else's plan. And guess what they have planned for you? Not much." - Jim Rohn - How to stay positive in a negative situation. 3) Call To Action: - If you take anything away from this video I would like to make sure you start thinking of goals in terms of focusing on Definite Major Purpose (what excites you)

Focus On The Bigger Picture - BEN’S BUSINESS PODCAST #30

In this episode of Ben's Business Podcast, Ben Laing shares how to "write" your own book without writing and then how sell a book with a book funnels just like the most successful marketers of our time including: Grant Cardone(Millionaire booklet), Russell Brunson(Dot Com Secrets) and Lewis Howes(Millionaire Morning. BEN'S BUSINESS PODCAST #26

How to set up your own Book Funnel - BEN'S BUSINESS PODCAST #26

For Ben's Business Podcast episode #25 we had special guest; George Swift on the show. George and I met at Expert Empires, business conference in London a couple of weeks ago and with so many questions for him after his talk it just made sense to do an interview for the podcast. Learn: - How to add £100k to your business with masterminds and group coaching. - How to build confidence - How to be more courageous - Where to start with group coaching and much, much more...

George Swift - Add £100k to your business with masterminds - BEN'S BUSINESS PODCAST #25

In BEN'S BUSINESS PODCAST Ben Laing, the Scottish digital marketer, entrepreneur and SEO expert will be sharing with you all his best online marketing strategies that are working for Ben and his Seach Engine Optimization agency right now. Stay tuned for Ben's weekly Q and A podcast for all the best tips to help you get more visibility & sales online with Google SEO, Amazon FBA, Social Media Marketing & WordPress websites.

hubhopper

BEN'S BUSINESS PODCAST - Digital Marketing and SEO Q&A

hubhopper