Beyond The Squat: Exploring Behavior & Economics In Fitness - With Andrew Gavigan
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Join long time fitness professional Andrew Gavigan as he explores behavior, economics, business, and social psychology with professionals and educators from the world of fitness, strength & conditioning, health, marketing, business, and behavioral science.

The Human Variable

When trainers create an exercise program they will consider a client's goals, develop certain objectives, then use what we call acute variables to des...
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What Makes A Fad, A Fad?

Why do some workouts or diets becomes fads? And why do some go on to become trends? On this episode of beyond the squat we spoke to Behavioral Economi...
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