The Seminar Success Zone series analyzes the six critical success factors that must be mastered to create a profitable seminar marketing campaign. These six elements are: 1) Invitation Acceptance Rate, 2) Show Up Rate, 3) Appointment Request Rate, 4) Appointment Show Up, 5) Close Rate, 6) Post-Seminar Management. This episode deals with #1 and #2.

Bill Good Marketing e-Gorilla Podcast

Seminar Success Zone - 1

Bill Good explains why you should keep most clients, but what to do when you need to get rid of one.

When to Fire a Client

"Trusted advisor" has certainly become a watchword in financial services. Clients want trusted advisors. Every advisor wants clients who regard him or her as one. In order to be a trusted advisor, you need to understand what one is. In part one of a multi-part series, you will acquire a better understanding of what a trusted advisor is and how to become one.

Building and Sustaining the "Trusted Advisor" Relationship

As long as there has been a Bill Good Marketing System©, there has been an Advisor Model Day, a model set of time blocks. The Model Day helps Gorillas maximize the returns on their work time by maximizing their "sales contacts" --Client or Prospect contacts that either move a sales process forward, or generate or maintain good will. In this podcast, Bill Good himself explains how the Advisorâ€™s Model Day makes momentum work for you, and covers all the basic principles behind the Model Day. It is suggested that you download the Advisor Model Day Principles from the Document Library to review the points discussed in this podcast.

Seminar Success Zone - 1

When to Fire a Client

Building and Sustaining the "Trusted Advisor" Relationship

Making the Model Day Work for You: The Basics Principles