Interview with the President of the ARF, Dr. Scott McDonald: 2019 Changes and 2020 Predictions
Today we are kicking off 2020 with an interview with Dr. Scott McDonald, president of the Advertising Research Foundation. Scott goes into detail on t...
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About
We talk about brands. A lot. We are directors at Ameritest, a branded communications research consultancy, and will be talking about advertising and branded content in all its forms. And because we believe creating branded memories is the way brands best drive choice, expect to hear us chatting about brain science and memory, and breaking it down in a fun way. Thanks for listening and becoming part of the conversation!
Why Metas Matter: And Interview with VP Emily Higgins on how to make meta analyses work for your brand
In this episode we talk about different approaches to creative insights research and the role they can play in brand strategy. Meta analysis has been ...
How does Paying for Attention Change Advertising? An Interview with Adam Greenhood, CEO of Ad Wallet
What happens if instead of trying to capture people’s attention brands just simply paid for it? That’s the question Adam Greenhood, founder of Ad Wall...
Premium Ad Pods: When they're worth it, when they're not and how to know
Today we’re going to be talking about media and that attractive but expensive option, premium pods: when they’re worth it, when they’re not, and how t...
Interview with the President of Ameritest, Abby Hollister
In this episode we talk with an industry expert about marketing and the role of data…how it's evolving, and how to make it valuable again. Listen in a...
What Great Ads Can Tell Us About Great Branding
As entertaining as ads can be, especially the really good ones, they are not simply there to entertain us. Take a listen as we give examples of some g...
Why, if you are in marketing, you are in the memory-making business
Amy and Richard talk about the way the human mind makes memories, the three mental systems that are in play, and why brand should care.
Why Narrative Structures Create More, Not Less, Interest
We know...it sounds counter-intuitive to think that when a story uses an established structure it can actually drive up interest, not create boredom. ...