Dr. Lisa Olszewski is a licensed chiropractor and the founder of The American Institute of Healthy Living, Healthy Living Simple, and Keto Virtual Summit. She has made the pivot that so many people struggle to make. She transitioned from a practice into a personal brand. Though she still sees her patients, she’s started a podcast, founded a virtual summit, and made an appearance in a documentary. In our conversation, we talk about:   What building her brand has been like for her What she’s done with her brick and mortar practice Everything she does in her personal brand now Her interview for A Better Way: Discover What’s Keeping America Sick What’s working and what’s not working in her marketing How she navigates requests for guidance in areas where she has no experience The law of attraction vs. marketing through content   If you’re in health, government, law, education, or another highly regulated industry and want to pivot to a personal brand, you’ll get a lot out of this discussion with Lisa. Resources: Healthy Living Simple Keto Virtual Summit Lisa's Website Healthy Vibrant YOU podcast Lisa’s podcast episode with her energy coach   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

Brand You Personal Branding

BYP 256: Pivoting From A Practice Into A Personal Brand with Dr. Lisa Olszewski

I started this podcast to help entrepreneurs be successful in their personal brands. One way I aim to do this is by sharing how I reached and maintain my own success. I am always open to questions on these topics and will share my honest responses. That is what this entire episode is dedicated towards. In this episode, I am fielding some questions listeners have sent in with the help of my Integrator, Chelsea Brinkley. Tune in to hear:   Why I use a basic email format How to write personally without fake personalization The benefit of staying away from images and graphics in your email list The power of likeability and connection Where to channel your energy with your email list How I use segmentation and targeted content How to sell to higher buyers   Resources: Chelsea’s SOP bundle Submit a question for future podcast episodes Chelsea’s website Chelsea on Instagram Listener Sara Simon's website Listener Marisa Shadrick’s website   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube - https://www.youtube.com/c/MikeKim    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com   

BYP 255: Ask Mike - Listener Q&A Episode

In today’s episode, I’m bringing back my Integrator, Chelsea Brinkley. We’re diving into the exact SOPs and workflows we use to run this business. I am a visionary and think processes are boring. Chelsea, on the other hand, is passionate about that side of business. She talks through: The process for managing my calendar A run-down of our SOPs for the podcast, booking appointments, and live events The templates we use for every process   As time goes on, we learn and add new things to try and improve efficiency, but these are the current actual workflows we use to keep this business going.  Tune in for a look at the inner working of my business through the eyes of the Integrator who makes all the magic happen. Resources: Chelsea’s SOP bundle Submit a question for future podcast episodes Chelsea’s website Chelsea on Instagram   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com   

BYP 254: The Exact Workflows We Use In My Business with Chelsea Brinkley

Chelsea Brinkley is the person who runs my entire business. She has been with me every step of the way. When I was building this business, I did everything. As it grew, I needed other people to help me do those things I didn’t do well. Chelsea spearheads all of that. As a visionary and an integrator, we get a lot of questions on how we work together. In this episode, Chelsea explains how we get things done, how she’s set things up, the adjustments I’ve had to make, and how she’s made the process easier. We still have growing pains. We’re still trying to scale up the business. But having Chelsea take over as the Integrator has allowed the business to grow exponentially.   Tune in to hear us talk about: 1. How Chelsea got into this kind of work 2. What the Integrator role even is 3. What Chelsea needs from me to do her job 4. How we manage communication 5. The unforeseen challenges that have come up in this role 6. Why Chelsea wanted more responsibility 7. The adjustments we’re still making   Resources: Chelsea’s SOP bundle Submit a question for future podcast episodes Chelsea’s website Chelsea on Instagram   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

BYP 253: Visionary and Integrator - How We Run My Business with Chelsea Brinkley

Today, I decided to bring one of my 3 AM friends onto the show. Christopher Hopper is not only one of my best friends in the world, but also the most talented person I know. To see him focus on his different gifts has been amazing. In this episode, he shares how he went from owning a pizza shop to becoming a best-selling sci-fi author. We also have a meaningful conversation on a variety of other topics, including: 1. The process for writing a fiction book 2. The difference between writing a story and writing a situation 3. Being present 4. How to deprogram our weaknesses without losing the good parts of ourselves 5. Reclaiming parts of our childhood 6. The process of learning to hear from and appreciate people who are different from us 7. Spirituality and the 3 kinds of psalms   Resources: Christopher on Instagram Christopher on Facebook Christopher’s website Ruins of the Galaxy series The Message of the Psalms by Walter Brueggemann Submit a question for future podcast episodes   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

BYP 252: Steroids, Sci-Fi, and Scripture with Christopher Hopper

Justin Schenk is the host of the top-rated podcast, The Growth Now Movement. We met a few years ago at a conference in Orlando and have stayed in touch all this time. He is one of the easiest people to talk to and one of the best in the business. All of us have been challenged recently. We’ve had new opportunities to grow and had to pivot our businesses in different ways. Justin has experienced this too. I brought him on to talk about the changes he’s made and how we can continue to pursue personal growth during uncertain times.   In the episode, we discuss: 1. How COVID has changed Justin’s business and life 2. The conversation we had about abundance that shifted his perspective 3. Building community for the long haul 4. How he started and grew his podcast 5. Setting big goals and intentions 6. What to do when it’s hard to ask for help 7. His upcoming virtual event, the Growth Now Summit   Resources: The Growth Now Movement podcast My episode on The Growth Now Movement podcast The Growth Now Summit Submit a question for future podcast episodes   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

BYP 251: The Growth Now Movement with Justin Schenk

Recently, I’ve been trying different things in my business. I’ve gotten out of my comfort zone and grown as a communicator, marketer, and entrepreneur. It’s good practice to be continually throwing ourselves off new cliffs in business. There are always new frontiers and we have to stretch ourselves to approach them. In this episode, I talk about what these new frontiers are for me.   The 5 new things I’m doing right now to grow my brand are: Getting comfortable with video Investing in coaches Reengineering my offerings Finding what works for me Taking back the slack   Ask yourself if there’s an area where you’re making it too hard on yourself. Think about what works for you and forget what you’ve been told to do. I hope this episode gives you permission to reconsider how you’re growing your brand.   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim    *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

BYP 250: 5 New Things I'm Doing Right Now To Grow My Brand

Phillip Stutts is a marketing consultant who worked for decades in the political space. I’m not very into politics, but I am fascinated by the branding and marketing aspect of it. I brought Phillip on to have a conversation about all of that, as well as how today’s real-time issues have affected the economy and buying decisions. We have one of the most interesting conversations I’ve ever had on the podcast. If you have a business and are wondering what people are thinking and buying right now, listen in.   We talk about: How Phillip developed his marketing model How American consumers are making purchasing decisions now The importance of safety to the American consumer today How race issues have affected marketing and messaging The disruptions that are happening everywhere   Resources: COVID-19 Consumer Research “SPORTS HAS A PROBLEM…BEING WOKE AIN’T HELPING” article  “These 4 Industries Are Going to Die” article   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

BYP 249: How Marketers Help Presidents Get Elected with Phillip Stutts

Sean Osborn is a success coach and the host of the Thinking Big podcast. He has a true passion for coaching and empowering others, especially those who are unsure how to reach their next level potential. The thread that ties his story and so many other stories of people who have made something of themselves is their mindset. Sean knows how to master your mind to make an impact on the world. In this episode, we talk about: How he went from being homeless to making something of himself What he did when the catalyst for change came in his life Doing things before we’re ready and learning as we go Why technology is going to change everything in our world What human interaction will look like going into the future How to get in a healthy frame of reference for change Reprogramming our mindset   Resources: Thinking Big podcast Sean on Facebook Sean on Twitter Sean on Instagram Sean’s website Mike on YouTube   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com

BYP 248: Thinking Big with Sean Osborn

Susie Miller is a relationship coach, speaker, and author of the book Listen Learn Love. She has been very helpful to me and countless other entrepreneurs. I was shocked to learn how many entrepreneurs struggle in their personal relationships. It’s an issue that doesn’t get enough attention. I wanted to bring Susie on to have a dialogue about these things. They happen outside our businesses and no one tells us about them.   In the episode, we talk about: The difference between liking and loving someone Why entrepreneurs struggle so much in relationships How to determine whether or not to work with your partner Why it all starts with our relationship with ourselves and having self-awareness How to bridge the gap between success at work and home When it’s time to terminate a relationship   Tune in for an insightful conversation and a good reminder that we are more than our businesses.   Resources: Susie’s website Listen Learn Love Thrive in Relationships podcast Free 10 Day Communication Challenge   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube - https://www.youtube.com/c/MikeKim   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

BYP 247: How Entrepreneurs Can Thrive In Their Personal Relationships with Susie Miller

Gayla Scrivener ditched her medical billing and operations job to pursue a career in freedom. Now, she runs a content marketing agency called Scrivener Solutions. She helps coaches, consultants, and other entrepreneurs take their content and distribute it. I brought her on today to talk about what we’ve seen lately in the world of marketing. Gayla knows her stuff and provides valuable insight into the future of content creation.   In the episode, we discuss: 1. How she got into content marketing 2. The process she goes through to help her clients 3. Repurposing steps to take after producing a podcast episode 4. What to do when we want to pull quotes from our content 5. The next frontier of content marketing 6. What content marketing does for our monetization   Resources: The Gayla Scrivener Show podcast Scrivener Solutions Scrivener Solutions on Facebook Scrivener Solutions on LinkedIn Scrivener Solutions on Instagram Scrivener Solutions on YouTube Gayla on Facebook Gayla on LinkedIn Gayla on Instagram Mike on YouTube   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

BYP 246: A Conversation In Content Marketing with Gayla Scrivener

PJ Taei is the owner and founder of Uscreen, a subscription-based video-distribution and monetization platform. There are over 5,000 personal brands and businesses selling their videos online with Uscreen. Video isn’t the only strategy to use to market your business but is becoming an increasingly popular one. I wanted to delve into it with PJ because he has the behind the scenes look at what people like us are doing. It’s incumbent on us to make our content as easy to consume as possible. If you’re looking for a way to do so, tune in.   In the episode, we talk about: 1. Where PJ sees video going in the years to come 2. How entrepreneurs can gain confidence in video marketing 3. How to connect with your audience through video 4. What success in a video marketing campaign looks like 5. How to generate leads through video and use the funnel from there 6. Best practice regarding the frequency of content creation 7. The value (or lack of value) in putting podcasts on YouTube 8. How to humanize your brand and build trust using video   Resources: Uscreen Uscreen on LinkedIn Uscreen on Facebook PJ on Twitter PJ on LinkedIn PJ on Facebook Mike on YouTube   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

BYP 245: How To Use YouTube To Generate Leads with PJ Taei

Jenny Levine Finke is the founder of Good For You Gluten-Free. As a certified integrative nutrition coach, her blog helps people with celiac disease and gluten sensitivities manage their diet and restore their health. She also founded the Denver Bloggers Club where she hosts monthly workshops and an annual conference. Jenny is the real deal when it comes to growing an audience organically. Today, she shares that expertise with us.   In this episode, you’ll hear: 1. The backstory of how Jenny built her brand 2. What it’s like being a blogger today 3. How to grow a tribe through organic traffic 4. What content creators can do to optimize their content 5. Why you should see other bloggers not as competition but as collaborators 6. How to use Instagram to grow your brand   Resources: Good For You Gluten-Free Denver Bloggers Club Jenny on Instagram Jenny on Facebook Mike on YouTube   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

BYP 244: How To Turn Your Mess Into Your Mission with Jenny Levine Finke

Ben Settle is a copywriter who is unabashedly himself. He sends out a weekly paper newsletter called Email Players, a resource that has been very influential for my career over the last few years. Ben writes with a very unique voice and isn’t afraid to be polarizing. As someone who runs a 7-figure business doing nothing but writing emails, he knows how to use mockery as a marketing tactic. He shares his expertise on this with us today.   In the episode, we talk about: 1. How he got into the copywriting space 2. How he grew his email list without using social media 3. Why mockery is more persuasive than appealing to the mob 4. Politics as the purest form of branding 5. Rhetoric vs. dialectic 6. Why he doesn’t ask people to buy 7. The importance of honesty in copywriting   Resources: Ben’s website   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

BYP 243: How To Use Mockery As A Marketing Tactic with Ben Settle

Dorie Clark has been ranked the #1 Communication Coach in the world. She is also the author of Reinventing You, a book that was very impactful for my career. I met Dorie at a networking event in New York City a few years ago and from then on have been trying to get her on the show. As an expert in self-reinvention and helping others make changes in their lives, I knew she could provide a clear path forward for all of you as she did for me.   In this episode, we talk about: 1. Her predictions for the next few years in the workplace 2. Her journey towards entrepreneurship 3. The mindset shift that made her realize she could start a business 4. What makes an interesting story 5. Her newest book, Entrepreneurial You 6. How to stay ahead of the curve in the personal brand world 7. What it takes to write a book   Resources: Dorie on Twitter Dorie on LinkedIn Dorie on Facebook Dorie on Instagram Reinventing You Entrepreneurial You Rapid Content Creation Masterclass Mike on YouTube   Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv   *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com 

BYP 242: Reinventing You with Dorie Clark

Personal Branding, Marketing, Copywriting, Consulting, Business, Coaching

hubhopper

Brand You Personal Branding

hubhopper