Today we talk about productivity for entrepreneurs and how to find more efficiency within your business. My guest today is Kate Erickson. She is the host of the podcast Ditch Busy and co-author of The Podcast Journal: Idea to Launch in 50 Days. Her goal is to help entrepreneurs ditch busy and achieve financial and lifestyle freedom. This podcast will inspire, encourage, and teach you how to start embracing time management in a way that makes you feel free. HIGHLIGHTS: <ul> <li>Understand what it means to be productive, not busy</li> <li>Learn how to "take inventory" of your tasks</li> <li>Find out what commitments are important to you</li> <li>Start focusing on tasks you love</li> </ul> QUOTES: "If you think about it from an ROI perspective, (return on investment) think of the investment as your time. Usually, people talk about ROI in terms of, “Okay, I spent this much money. How much should I get back?” "Taking inventory is just having a sheet of paper or online note-taking system and recording every single thing that you work on, that you spend your time on in a given week."  "As entrepreneurs, as brand creators, we're constantly coming up with ideas. We might think, oh, that sounds awesome. Brain dump it, put it on a list. You won't forget it." GUEST LINKS Website: <a href= "http://www.ditchbusy.com">ditchbusy.com</a> and <a href= "http://www.eofire.com">eofire.com</a> Instagram: <a href= "https://www.instagram.com/katelerickson/">@katelerickson</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Brands On Brands | Personal Branding & Content Marketing

Productivity for Entrepreneurs with Kate Erickson | Ep. 155

Today we're talking about how to format your podcast. There are a lot of questions that people ask when they're getting started. I have the top nine questions all categorized for you today and answered so that you can get moving and start building your show. These choices give your show the structure it needs to deliver a consistent experience for your audience. You have to give your show an identity that people understand when they are searching for you. HIGHLIGHTS: <ul> <li>Understand the importance of having a structured format for your podcast</li> <li>Determine the parameters of your episodes</li> <li>Learn different hosting and writing styles</li> <li>Discover different production methods</li> </ul> QUOTES: "The reason that most people ask these questions is that they think, 'Well, I've seen so many different examples of what shows are out there. I don't know which one to pick and what would be the best one that would suit me.' " "I love weekly shows. If you can do it daily, good for you. The more frequency you have, the better your show is going to do. However, most people can't keep up with that pace." "People are looking for consistency and will be looking for you every week to drop new content. If it takes you a month to have a new show, they're going to forget about you. It's just the way people think and work." "I encourage you to do visuals whenever you can. It doesn't mean you have to publish it as that, but you have those assets in the future in case you want to turn them into a YouTube show or something like that." CONNECT WITH BRANDON Blog: <a href= "http://www.brandsonbrands.com/154">www.brandsonbrands.com/154</a> Episode Mentioned: <a href= "https://www.brandsonbrands.com/150">www.brandsonbrands.com/150</a> Repurposing Content: <a href= "http://www.brandsonbrands.com/resources">www.brandsonbrands.com/resources</a> Coaching Call: <a href= "http://www.brandsonbrands.com/coach">www.brandsonbrands.com/coach</a> Instagram: <a href= "https://www.instagram.com/brandonbirkmeyer/">@brandonbirkmeyer</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Choosing the Right Podcast Format | Ep. 154

My guest today is Jessika Phillips, a social media strategist known for her dedication to relationship marketing. Jessika’s personal mission is to inspire people to love more, give more and be more through using authentic relationships every day.  She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognized Agency Partner and a certified inbound partner with Hubspot. NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell.  Jessika teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media midwest conferences, Social Media Week Lima. Named as one of the top global rising stars in social media to watch, Jessika is one who leads genuinely, passionately, and by example in all she does.  HIGHLIGHTS: <ul> <li>Learn how to nurture relationships for your business</li> <li>Get people hyped about you and your products or services</li> <li>Hear Jessika's C.A.R.E. methodology for building and growing relationships</li> </ul> QUOTES: "I say relationships are the currency of business today, honestly, because they are powerful." "I think people get too caught up in the tools and not the technique, how they're showing up." "I tell our clients to out care the competition, seriously. Truly care. It has to start from the inside out." GUEST LINKS Personal website: <a href= "https://jessikaphillips.com/">jessikaphillips.com</a> NOW Marketing Group: <a href= "https://nowmarketinggroup.com/">nowmarketinggroup.com</a> <a href= "https://www.instagram.com/relationshipmarketingjessika/">Instagram</a> <a href="https://twitter.com/JessikaPhillips/">Twitter</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Relationship Marketing with Jessika Phillips | Ep. 153

Today's topic is how to name your podcast or how to name your show. Your podcast name is one of the most important decisions you can make when getting started because it contributes to your identity. It's what you become known for. Don't take those decisions lightly.  Your podcast name is the first impression your audience is going to get of your show. It's the first thing that they're going to hear and that they're going to see when deciding if this show is for them.  HIGHLIGHTS: <ul> <li>Discover the importance of categories and keywords</li> <li>Learn how to make your podcast searchable</li> <li>Figure out what your 'line in the sand' is</li> <li>Understand the importance of including your audience</li> </ul> QUOTES: "Most of our shows can be put into multiple buckets, but when someone is actually looking for your content, if they were going to go on a category search, where would they start? Think about that and pick something." "Think about what you believe in. That determines how you will own your corner, your niche." "The questions you ask and the guests you bring on will all start to flow from this core premise, this line in the sand you've drawn." "When I'm going into naming my podcast, I want to figure out what is it that my audience is looking for?" CONNECT WITH BRANDON Blog: <a href= "http://www.brandsonbrands.com/152">www.brandsonbrands.com/152</a> Repurposing Content: <a href= "http://www.brandsonbrands.com/resources">www.brandsonbrands.com/resources</a> Coaching Call: <a href= "http://www.brandsonbrands.com/coach">www.brandsonbrands.com/coach</a> Instagram: <a href= "https://www.instagram.com/brandonbirkmeyer/">@brandonbirkmeyer</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

How to Name A Podcast | Ep. 152

We have another great interview episode today with Chris Hines (a.k.a. Coach Chris), host of the Personal Branding Playbook podcast. Today we're diving specifically into podcasting and personal branding. We nerd out about podcasting as the catalyst for your personal brand and why a personal brand is important. We also discuss why podcasting is the easiest, fastest, most powerful way to build your personal brand, especially when you are just starting out. HIGHLIGHTS: <ul> <li>Learn why branding with podcasting works</li> <li>Find direction for your personal brand</li> <li>Discover different personal branding business models</li> <li>Create opportunities for yourself</li> </ul> QUOTES: "My personal brand has been able to help me get in a lot of doors, get a lot of opportunities, and build some amazing relationships because people knew more about who I was before we even shook hands." "I will tell you this, I've been in entrepreneurship my entire life, but I started podcasting and that's what helped me build my personal brand." "I would say if you're podcasting, the best thing you can do is connect with other experts in your industry. This is why I think everybody who takes their personal brand seriously has a podcast." "If you're trying to level up your personal brand in a specific market where you're unknown, do interviews." GUEST LINKS Chris's website: <a href= "https://www.thecoachchris.com/">thecoachchris.com</a> Podcast: <a href= "https://podcasts.apple.com/us/podcast/the-personal-branding-playbook/id1288889906">The Personal Branding Playbook</a> <a href= "https://www.facebook.com/ElitePodcastMarketingAgency">Facebook</a> <a href= "https://www.instagram.com/TheCoachChris_/">Instagram</a> <a href="https://twitter.com/TheCoachChris_">Twitter</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Podcasting is Branding with Chris Hines | Ep. 151

Have you ever thought about starting a podcast, but had trouble coming up with podcast ideas? Maybe you have a lot of ideas but haven't been able to choose which one to go with. Well, today we are talking about how to come up with podcasting ideas, as well as how to narrow down your ideas to create sustainable content for your business, especially if you are just getting started. HIGHLIGHTS: <ul> <li>Get 10 podcasting ideas you can start today</li> <li>Learn how you can use your experiences to create content</li> <li>Find out who to interview</li> <li>Understand the important questions to ask before you begin</li> </ul> QUOTES: "Remember, building your brand is a journey. Take your time with it, tackle the little items each day, and move forward. Keep moving forward." "Tap into those topics that you literally could talk about, based on your personal experience, on and on and on, because what's going to take your podcast to the next level is a level of experience." "Podcasting is one of the easiest ways, bar none, to build your personal brand." CONNECT WITH BRANDON Blog: <a href= "http://www.brandsonbrands.com/150">www.brandsonbrands.com/150</a> Repurposing Content: <a href= "http://www.brandsonbrands.com/resources">www.brandsonbrands.com/resources</a> Coaching Call: <a href= "http://www.brandsonbrands.com/coach">www.brandsonbrands.com/coach</a> Instagram: <a href= "https://www.instagram.com/brandonbirkmeyer/">@brandonbirkmeyer</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

10 Podcasting Ideas for Beginners | Ep. 150

Today we speak to Evan Carmichael about how to better serve others and find your purpose with his new book, Built to Serve. Evan is an entrepreneurial expert who built and then sold a biotech software company at the age of 19. He now runs a YouTube channel for entrepreneurs with over 2 million subscribers and 300 million views. He also wrote 4 books, speaks globally and wants to solve the world's biggest problem. Today we dive deeper into how to truly serve others and find your purpose (and what that even means), how to have more impact in your life, and how this relates to building a personal brand. Evan is one of my new favorite channels on Youtube and I'd recommend you immediately search him out and subscribe! And there are some links at the end here to where you can connect and find his book. <h2>HIGHLIGHTS:</h2> <ul> <li>Why is it so important to find your purpose</li> <li>How to develop your skill set in order to help people</li> <li>How constant practice and personal growth leads to a sustainable business</li> <li>How to find your one word to help you find your purpose in all that you do</li> </ul> <h2>QUOTES:</h2> "Serving others, helping others hits the same part in your brain as having food and having sex." "I’m trying to find different ways and different angles to help people believe more in themselves because I think it’s the world’s biggest problem." "It’s not about me, it’s about the mission." <h2>GUEST LINKS</h2> Website: <a href= "http://evancarmichael.com/">EvanCarmichael.com</a> Book: <a href= "https://www.amazon.com/gp/product/1642934917/ref=dbs_a_def_rwt_bibl_vppi_i2"> Built to Serve</a> Instagram: <a href= "https://www.instagram.com/evancarmichael/">EvanCarmichael</a> YouTube: <a href= "https://www.youtube.com/user/ModelingTheMasters">Modeling The Masters</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Find Your Purpose with Evan Carmichael | Ep. 149 (Rebroadcast)

Chris Ducker is an internationally acclaimed business mentor who helps entrepreneurs become the go-to leaders in their industries. He coined the term ‘’Youpreneur’’ to describe the rise of the personal brand entrepreneur, a new business model that very few people saw coming. He is a keynote speaker and the author of the books ‘’Rise of the Youpreneur’’and ’’Virtual Freedom’’. He has been featured in Entrepreneur magazine, Forbes, Success, Inc., and more! Today we talk about personal branding and everything it takes to build a profitable, sustainable business around you. HIGHLIGHTS: <ul> <li>Why personal branding is so important</li> <li>What holds people back from building a brand</li> <li>How to start your own brand and stand out from the competition</li> <li>What role your personal reputation plays in branding you</li> <li>Some advice on using your voice to attract the audience around your brand</li> </ul> QUOTES: "The big issue is not fear, it’s change." "Defining who you are and what you want to be known for, is without a doubt the key component to growing a successful personal brand business." "We are here to solve people’s problems, that’s it." GUEST LINKS Episode Links: Chris’s personal site: <a href= "https://www.chrisducker.com/">https://www.chrisducker.com/</a> Chris’s business site: <a href= "https://youpreneur.com/">https://youpreneur.com/</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Understanding Personal Branding with Chris Ducker | Ep. 148 (Rebroadcast)

Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you’re running into a brick wall with your company’s social media or advertising strategy, B Squared is happy to take the wheel with their team of experts. In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as how to carve out your niche on the web. HIGHLIGHTS: <ul> <li style="font-weight: 400;">How Brooke sought out and went about collaborating with Mark Schaefer.</li> <li style="font-weight: 400; text-align: left;">What exactly are marketing systems, and why does Brooke think you should try implementing them into your own business.</li> <li style="font-weight: 400;">When in doubt, document everything! You have no idea how much content you can wring out of answering all of the questions people might want to ask about your product.</li> <li style="font-weight: 400;">Why templates are key to streamlining your work as a marketer and getting the most bang for your buck.</li> <li style="font-weight: 400;">Some of the tools and content management systems Brooke uses in her marketing work.</li> <li style="font-weight: 400;">What factors you should consider when seeking out a branding specialist for your own company.</li> <li style="font-weight: 400;">Who is Brooke and B Squared Media’s ideal client?</li> <li style="font-weight: 400;">Why Brooke and her colleagues offer “customer care” as opposed to “customer service.”</li> <li style="font-weight: 400;">The reason Brooke went from thinking selling was more important than branding to the other way around.</li> </ul> QUOTES: “You want to work smarter, not harder with your content.” “As an entrepreneur, anytime you can save time and save money, that’s a golden ticket for a win.” “You need to be the Goldilocks of social media tools… go find out which is just right for you.” “No one can be your brand the way you can.” “How are you going to tie those efforts to actual business outcomes?” “Really smart branding also sells without selling.” Guest Links: B Squared Media - <a href="https://bsquared.media/">https://bsquared.media/</a> Marketing Companion podcast - <a href= "https://businessesgrow.com/podcast-the-marketing-companion-2/"> https://businessesgrow.com/podcast-the-marketing-companion-2/</a> Brooke on Twitter - <a href="https://twitter.com/BrookeSellas">https://twitter.com/BrookeSellas</a> Brooke on LinkedIn - <a href="https://www.linkedin.com/in/brookebsellas">https://www.linkedin.com/in/brookebsellas</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Creating Marketing Systems with Brooke Sellas | Ep. 147 (Rebroadcast)

Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of "The Content Fuel Framework: How to Generate Unlimited Story ideas" and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. In this episode, we talk about the power of storytelling, content creation, and strategies that you should implement in building a better brand. HIGHLIGHTS <ul> <li>What's the value of good content and good storytelling and how it helps you connect with your audience</li> <li>How to develop your creativity and do things more efficiently</li> <li>Some ideas on how to create content more consistently</li> <li>How to strategically repurpose your content</li> <li>Some new approaches to connect with your audience through storytelling</li> <li>Advice on how to make more engaging content</li> </ul> QUOTES "Content is a tool for building a relationship." "Putting our audience's needs at the center, I think is absolutely key." "I think if we can explore all those different options and find out which one is going to work for us, it makes it a lot easier." "You could sit down thinking, I'm not a creative person and all you've got to do is mix and match different combinations and see what works." Guest Links: Melanie's site: <a href= "https://www.storyfuel.co/">https://www.storyfuel.co/</a> Get Melanie's book at: <a href= "http://iwantmelaniesbook.com/">http://iwantmelaniesbook.com/</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Create Unlimited Story Ideas with Melanie Deziel | Ep. 146 (Rebroadcast)

Our special guest today is Mike Allton. He's a brand evangelist for Agorapulse, a founder of The Social Media Hat, (a blog and social media agency,) and the Blogging Brute, where you will learn all you need to write for your business.  When entrepreneurs think about creating content, they may avoid blogging because it can be very challenging. In today’s episode, I brought in an expert to help us navigate the ins and outs of writing for your business. Blogging can become second nature! HIGHLIGHTS: <ul> <li style="font-weight: 400;">How the 360 Marketing Squad got together and what Mike in particular contributes to it.</li> <li style="font-weight: 400;">Mike explains why blogging is such a valuable asset to building your brand, as well as where his "Blogging Brute" moniker came from.</li> <li style="font-weight: 400;">His technique for getting people who are normally averse to writing to more easily express themselves through blog posts.</li> <li style="font-weight: 400;">What benefits do blog posts have over Twitter, Facebook and other social media posts?</li> <li style="font-weight: 400;">Should you consider a contributor model for your blog?</li> <li style="font-weight: 400;">The subjects Mike is most interested in blogging about these days.</li> <li style="font-weight: 400;">How Mike was able to optimize the amount of traffic coming to his site.</li> <li style="font-weight: 400;">Mike's tips for cultivating and organizing blog post ideas and how you can make the most of your own knowledge base.</li> <li style="font-weight: 400;">Publishing more content earlier on so you can publish fewer but higher-quality pieces in the long run. </li> </ul> QUOTES: "If we want to make money, that content has to drive people to a website, and once they're on the website people need to read—they HAVE to read." "I strongly recommend that you at least entertain the idea of allowing some contributors to participate in the creation of content on your site." "Those one hundred articles that were getting approximately fifty views a month now get closer to about THREE HUNDRED views a day." "You've got a lot of information in your head and that's what I want you to pour out in your blog posts." "There are no shortcuts to any aspect of marketing." <h3>GUEST LINKS:</h3> The Social Media Hat - <a href="https://www.thesocialmediahat.com/">https://www.thesocialmediahat.com/</a> Agorapulse - <a href= "https://www.agorapulse.com/">https://www.agorapulse.com/</a> Blogging Brute - <a href= "https://bloggingbrute.com/">https://bloggingbrute.com/</a> 360 Marketing Squad - <a href="https://360marketingsquad.com/">https://360marketingsquad.com/</a> Mike on Facebook - <a href="https://www.facebook.com/allton">https://www.facebook.com/allton</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

How Blogging Strengthens Your Business with Mike Allton | Ep. 145 (Rebroadcast)

As we close out 2020, virtual connection has become the new norm and an absolute necessity in personal branding trends. So when Ross Brand, a friend who I've had on the show, asked me to come up with some personal branding trend predictions for 2021, it was obvious where to start.  I wanted to share some of the things I came up with for you guys, too. The year 2020 sets the stage for 2021, and obviously, there was a lot of change happening. All of that drives the trends of the future.  HIGHLIGHTS: <ul> <li>When there is so much change, you need to learn where to prioritize your time.</li> <li>Figure out why it is important to jump on the virtual bandwagon.</li> <li>Discover the best tools for virtual connection.</li> <li>Understand the difference between in-person introductions and virtual connections.</li> </ul> QUOTES: "The best way to predict upcoming personal branding trends is to look at what's happening now. The year 2020 sets the stage for 2021, and obviously, a lot happened in 2020." "In the world of personal branding, 2021 will be the year of virtual connection top to bottom." "When you can't figure out how to connect to people in real life, you connect with them virtually. They are seeking out these opportunities." "The places we were already going aren’t going to sound new, but they are now of larger importance than they've ever been. So, if you haven't done it already, figure out how you can step into these spaces."  MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

2021 Personal Branding Trends| Ep. 144

LinkedIn is the often overlooked social platform that can really help you achieve your goals. We have an amazing speaker for you today, Michaela Alexis. We discuss how to customize your profiles, how to stand out from the crowd, how to create content, and how to generate sales.  She helps businesses and audiences shine on LinkedIn. When you think about a social platform, your thoughts probably don’t automatically jump to LinkedIn. But you might need to reconsider how important it can be for you.  Highlights: <ul> <li>Discover how to use LinkedIn for business</li> <li>Learn how this platform has evolved</li> <li>Be inspired to create on LinkedIn</li> <li>Find ways for your profile to stand out</li> </ul> Quotes: "I like to think of LinkedIn as the world's largest networking. It has almost 700 million users." "I do hope that there are more people that feel the courage to get out there and create. The business world is lacking so many perspectives." "Number one, the reality is that we buy from people that we know, like, and trust. We know that, right? We are all emotional buyers. We cannot make decisions without emotions involved in it." "For us, everything has changed. We're not competing with one or two other people. We're competing with a stack of resumes. Who does that strategy work for? It works for the people that are potentially hiring us."   "What I'm noticing is that community is not dead. It just looks a little bit different than it used to." WHERE TO FIND MICHAELA Website: <a href= "https://www.mickalexis.com/">mickalexis.com</a> LinkedIn: <a href= "https://www.linkedin.com/in/michaelaalexis">michaelaalexis</a> Twitter: <a href= "https://twitter.com/mickalexis">mickalexis</a> Instagram: <a href= "https://www.instagram.com/mickalexis/">mickalexis</a> Email: <a href= "mailto:michaela@michaelalinked.in">michaela@michaelalinked.in</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

How to Use LinkedIn for Business with Michaela Alexis | Ep. 143

Welcome to part three of our series on using media for content discovery. Today we're talking about paid media. If you've hit a plateau with your organic content, it's time to pay for ads and exposure to your audiences. You can use different types of media to drive content discovery. This is something a lot of us forget about, but it's important because once you go through the trouble of creating it, you want people to listen to it. HIGHLIGHTS: <ul> <li>Discover exactly what paid media is</li> <li>Learn when you should invest in it</li> <li>Understand how paid exposure will work for you</li> <li>Find out the first steps you should take</li> </ul> QUOTES: "At some point, you will hit a plateau in what you can do organically. At that point, the only way to reach more people quickly is to pay for it: to pay for ads and pay for exposure to those audiences." "The hardest thing is to finally have something that works and to wait for people to show up. What you need is to put as many people in front of you as possible." "More exposure might mean more people, but it might also mean more frequency of message." "Fast growth isn’t going to happen organically, because organic growth by definition has to happen in a natural way over time. The only way to speed up that process is to invest." MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

Paid, Owned, and Earned Media - Part 3 of 3 | Ep. 142

We're diving again into Facebook ads, paid traffic, and online marketing with one of the best in the business. His name is Rick Mulready. The lifeblood, the lifeline of your business is customers. You need to build systems to bring those customers to you, to nurture them, and to convert them. I couldn't think of a better person to talk about it than Rick. Rick shares his knowledge with tons of content, whether it's free or his resources and courses. He brings incredible value to our discussion today. Highlights: <ul> <li>Online marketing is critical to generate leads</li> <li>Entrepreneurs are needed as thought leaders especially in challenging times</li> <li>Learn about different obstacles to online marketing</li> <li>Setting specific objects helps with targeting</li> <li>Discover the differences between lead ads and conversion ads</li> </ul> Quotes: "Leads in sales are the lifeblood of your business. If you're not creating revenue, you don't have a business. You've got to get a consistent flow of new leads coming in." "The beauty of using platforms like Facebook and Instagram is targeting. You can get super specific with your targeting now."   "I say lean in and serve your target audience right now more than ever because they're looking for help. They're looking for support. They're looking for ideas. They're looking for inspiration." "That's what I'm talking about from a mindset perspective. You've got to be patient. You have to do the upfront work and the upfront work is not necessarily fun. It's going to take you a while to do that, frankly, if you do it right." <h2>WHERE TO FIND RICK</h2> Website: <a href= "http://rickmulready.com">rickmulready.com</a> <a href= "https://rickmulready.com/category/aoobpodcast/">Podcast</a> <a href="https://www.facebook.com/rmulready">Facebook</a> <a href= "https://www.instagram.com/rickmulready/">Instagram</a> <a href="https://twitter.com/rickmulready">Twitter</a> MORE ADVICE AND INTERVIEWS If you’d like my full plan for how to build your content marketing strategy, check out my free <a href= "http://www.brandsonbrands.com/what-is-content-marketing-strategy/">Content Marketing Starter Guide</a>. And here are some more of my most popular thought leader interviews! <ul> <li><a href= "https://www.brandsonbrands.com/what-business-to-start/">What Business to Start with John Lee Dumas</a></li> <li><a href= "https://www.brandsonbrands.com/personal-branding-masterclass/">Personal Branding Masterclass with Chris Ducker</a></li> <li><a href="https://www.brandsonbrands.com/built-to-serve/">Built to Serve with Evan Carmichael</a></li> </ul>  Don’t want to miss the next thought leader interview? <a href= "https://www.brandsonbrands.com/bteam">Subscribe to the free B-team Insider Newsletter</a>! And don’t forget to leave a rating and review on iTunes. Talk soon!

The Art of Online Marketing with Rick Mulready | Ep. 141

Welcome to Brands on Brands on Brands! I'm Brandon Birkmeyer and my goal is to make it easy for anyone to build a brand that matters to today's consumers. Brands that are true to a purpose. Brands that put people first. Brands that build real connections.

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Brands On Brands | Personal Branding & Content Marketing

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