Building Perspective
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About

A weekly new home sales and marketing podcast strictly for homebuilders and developers across North America. Every week Matt Riley and Mollie Elkman along with the team at Group Two, bring you a fresh perspective on all things sales and marketing related. Hear the latest news, trends, tips, and best practices strictly for the homebuilding industry each and every week right here on Building Perspective!

Q2 Digital Trends

We’re diving into everything we’ve seen this quarter in the digital marketing landscape and where we recommend focusing moving forward. Special guest ...
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Fueling Growth with Technology

Adopting new technology and systems can be painful for any organization, but it's critical to growth. Shawn Giddens, Senior Sales Coach for Schuber Mi...
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The OSC's Role in Social Media

Should your Online Sales Counselor manage comments and questions on your social media platforms, rather than your marketing manager or onsite agents? ...
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User Generated Content

What is user generated content and how do you use it in new home marketing? We answer those questions and more with our special guest, Maurie Jones, S...
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The House That SHE Built

Focus Discussion of the Week:   The House That SHE Built is a brand new children's book inspired by the home created and completed by The Utah Home Bu...
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What's #Trending on Social Media

Focus Discussion of the Week:   iOS 14 Update, TikTok, and user-generated content  - join our social media experts Chelsey Keenan and Vicky Bak as the...
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What Makes Up Your Brand?

Focus Discussion of the Week:   What Makes Up Your Brand? Consider branding, online presence, and customer experience as the three pillars of what mak...
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