  There is no doubt about the skills that each of us possesses; what is often lacking is the right mindset to turn those into success. (https://www.amazon.com/Think-Say-Do-Disrupting-Systemic-ebook/dp/B08D7767BZ/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=) and other books. As he talks with host Bob Roark on the show, partake of the incredible wisdom he has accumulated over the decades in the areas of mindset, motivation, self-development, and personal mastery. With Charmas, you can learn how to make excellence a habit and success a default state. --- Watch the episode here:[embed]https://youtu.be/DMKWnGX4E7Q[/embed] Building Champion CEOs With Charmas LeeOur special guest is Charmas Lee. He is the Owner of (https://www.amazon.com/Think-Say-Do-Disrupting-Systemic/dp/1094901032). He's the author of six additional books. He's prolific and a two-time TEDx speaker. He also speaks to Vistage groups across the country. Charmas, thanks so much for taking the time. Thank you much for this opportunity. I'm glad to be here. We're going to have some fun. Tell me about your business and who you serve. The name of the business is Building Champions. We specialize in personal and professional development. I've been a coach for over 32 years, eclipsed the 10,000-hour rule 2.5 times. What I've seen is with victory in site, I've seen many people slip into mediocrity. We create comprehensive strategies for those who are trying to move in a different direction, provided with a purpose plan and a clear set of priorities and get them to knock the ball out of the park. I read the Think Say Do book. I also was lucky enough to see you speak at a Vistage group. I am exposed to your work. You're working in the athletic arena at the Olympic level. You've done track and field. I've had a chance to work with athletes in the National Football League, senior level of figure skaters, USA track and field, and the World Boxing Organization. I think of figure skaters and boxers, they both got to move on their feet or bad things happen. They've got to have excellent footwork, but more than that, they have to have the right mindset. They've got to bring the right mindset every single day, especially in the competitive environment. [bctt tweet="Start with the vision and then move forward from there." username=""] Maybe years ago, the mindset wasn't that much of a buzzword. I’ve got kids and I try to coach my kids and they're older. We talk about mindset and approach. Having mindset and keeping a mindset are two distinct skillsets. When you're working with the athlete that's on the long grind to get to a honed edge, what do you do to help them keep their mindset?  The most important factor is it's going to start with their attitude. My responsibility is to ensure that they bring the right attitude so that they'll have the right perspective. It’s funny how the mind works. Based on the attitude, it will determine how you see others and how others see you and it plays such a big role. The second thing is that we have to create a series of habits, practices, and rituals that they perform on a daily basis. I want them to get to a place where when they don't perform a habit, practice or ritual that we've designed, for example an AM or a PM ritual, by creating incredibly uncomfortable. What that will do is that will set the tempo and press the agenda for the day, whether it be in the training or the competition environment. We implemented mental fortitude routines. We call them mental mastery routines. Sometimes they're amazing that these athletes are trained to put a full script together in black and white and memorize it, including sights sounds and smells and things of that nature of the environment they're about to go into. They can visibly or visually see what's going to take place during the competition, whether it be boxing or whatever the case may be. They already have a strategy in place on what's going to...

Business Leaders Podcast

Building Champion CEOs With Charmas Lee

  One of the great indicators of a business' growth is its ability to function without the business owner. This entails a lot of task delegation, taking off some of the weight from the business owner's shoulders and passing it down to those who can do them better and more efficiently. If you feel you are at this stage in your business already, this episode will provide you with some great insights about that transition. Bob Roark interviews  LifePoint Strategies (https://lifept.co/) , a company that works with business owners who want a business that can run without them. Either you want to prepare for an exit or focus on the things that really matter and would make good use of your focus, Terri shows you the steps and the strategies to make that move while maximizing your business' value without skipping a beat. Dive deep into this great conversation to know the amazing services they offer and more. --- Watch the episode here:[embed]https://youtu.be/vcCayoIi-Hs[/embed] Listen to the podcast here:[smart_track_player url="" title="A Business That Runs Without A Business Owner With Terri Starck" image="http://businessleaderspodcast.com/wp-content/uploads/2018/04/BLP-SquareLogo-WhiteBlueBG1400x1400.png" background="default"] A Business That Runs Without A Business Owner With Terri StarckWe're extremely fortunate because we have Terri Starck. She is the Founder and Business Strategist with (https://lifept.co/) . Terri, thanks for taking the time. Thank you for having me, Bob. Tell us a little bit about your business and who you serve. LifePoint Strategies works with business owners who want a business that can run without them. They either want that because they're almost ready to sell and they want to maximize the value of their business prior to selling. They want a business that runs without them so that they can focus on the things that matter to them. Maybe they like to do more strategic work for their business. Potentially, they want to get back in the field and do the things that they enjoy doing and the reason why they started the business in the first place. Some of them quite honestly just want to play more golf. The way I play golf, that wouldn't help much. I would spend all my time in the field not playing golf for sure. For the business owners, that sounds interesting. I'm going to try to play the role of the business owner and ask you some questions. That sounds intriguing. How do you work? When a business owner calls us, we start by going through what we call the discovery phase. It is where we come into the business and interview some of the key players, the owner, COO, CFO, management team players, and some of the key employees. Once we interview them, we'll have a good feel for the overall business because we take them through what we call the business assessment. We'll then take a look at their finances, P&Ls, and do a pretty good in-depth financial analysis. After that, we do a leadership assessment to identify any of the gaps that they have in their leaders, maybe communication or abilities to confront or resolve issues, those types of things. Finally, we go through what we call our walkabout. We walk around the business and get the feel of the company and the culture for how people interact with each other and how the businesses run overall. Once we do the discovery phase, then we move on and go through the strategy days. Those are two days that are packed with taking the information that we have gotten from the discovery phase. We will then prioritize what has to be done in order to achieve the financial goals of the owner as well as the leadership development goals. Anything else that needs to be done either to maximize the value of the business or get the business running on its own without the owner. Once we do the strategy days, then we're off to the implementation phase. In the implementation phase, we implement the findings that we...

A Business That Runs Without A Business Owner With Terri Starck

  One of the great indicators of a business' growth is its ability to function without the business owner. This entails a lot of task delegation, taking off some of the weight from the business owner's shoulders and passing it down to those who can do them better and more efficiently. If you feel you are at this stage in your business already, this episode will provide you with some great insights about that transition. Bob Roark interviews  LifePoint Strategies (https://lifept.co/) , a company that works with business owners who want a business that can run without them. Either you want to prepare for an exit or focus on the things that really matter and would make good use of your focus, Terri shows you the steps and the strategies to make that move while maximizing your business' value without skipping a beat. Dive deep into this great conversation to know the amazing services they offer and more. --- Watch the episode here:[embed]https://youtu.be/vcCayoIi-Hs[/embed] Listen to the podcast here:[smart_track_player url="" title="A Business That Runs Without A Business Owner With Terri Starck" image="http://businessleaderspodcast.com/wp-content/uploads/2018/04/BLP-SquareLogo-WhiteBlueBG1400x1400.png" background="default"] A Business That Runs Without A Business Owner With Terri StarckWe're extremely fortunate because we have Terri Starck. She is the Founder and Business Strategist with (https://lifept.co/) . Terri, thanks for taking the time. Thank you for having me, Bob. Tell us a little bit about your business and who you serve. LifePoint Strategies works with business owners who want a business that can run without them. They either want that because they're almost ready to sell and they want to maximize the value of their business prior to selling. They want a business that runs without them so that they can focus on the things that matter to them. Maybe they like to do more strategic work for their business. Potentially, they want to get back in the field and do the things that they enjoy doing and the reason why they started the business in the first place. Some of them quite honestly just want to play more golf. The way I play golf, that wouldn't help much. I would spend all my time in the field not playing golf for sure. For the business owners, that sounds interesting. I'm going to try to play the role of the business owner and ask you some questions. That sounds intriguing. How do you work? When a business owner calls us, we start by going through what we call the discovery phase. It is where we come into the business and interview some of the key players, the owner, COO, CFO, management team players, and some of the key employees. Once we interview them, we'll have a good feel for the overall business because we take them through what we call the business assessment. We'll then take a look at their finances, P&Ls, and do a pretty good in-depth financial analysis. After that, we do a leadership assessment to identify any of the gaps that they have in their leaders, maybe communication or abilities to confront or resolve issues, those types of things. Finally, we go through what we call our walkabout. We walk around the business and get the feel of the company and the culture for how people interact with each other and how the businesses run overall. Once we do the discovery phase, then we move on and go through the strategy days. Those are two days that are packed with taking the information that we have gotten from the discovery phase. We will then prioritize what has to be done in order to achieve the financial goals of the owner as well as the leadership development goals. Anything else that needs to be done either to maximize the value of the business or get the business running on its own without the owner. Once we do the strategy days, then we're off to the implementation phase. In the implementation phase, we implement the findings that we have....

  Immunization is an important subject to talk about, especially in the midst of a pandemic like COVID-19. While traditional immunization methods are popular as ever, more and more companies are seeking out methods for needle-free immunization that mitigate some of the risks presented by needle immunization. Bob Roark is joined by PharmaJet (https://pharmajet.com/) , to discuss the pressing impetus for investing more resources into needle-free immunization. Let Bob and Heather take you through this vital topic with a spirited conversation. --- Watch the episode here:[embed]https://www.youtube.com/watch?v=zYQTMdkD5qI[/embed] Listen to the podcast here:[smart_track_player url="" title="The Pressing Need For Needle-Free Immunization With Heather Callender-Potters" image="http://businessleaderspodcast.com/wp-content/uploads/2018/04/BLP-SquareLogo-WhiteBlueBG1400x1400.png" background="default"] The Pressing Need For Needle-Free Immunization With Heather Callender-PottersMy guest is Heather Potters. She's the Vice Chairman, Global Business Development Officer, and Cofounder of (https://pharmajet.com/) . Welcome, Heather. It's exciting for me. Thank you. I'm so excited to have this time with you and get your story out there, which it's already out there, but at least through this channel. If you could talk about PharmaJet's vision and your vision is needle-free applications for immunization and the story of why you started there and why that's still your focus. My mother and me cofounded the business. We wanted to make sure that we made a contribution to healthcare. She had experienced needles, she'd seen reused and there was a call to action by the World Health Organization because they were witnessing needle reuse about whether or not somebody could develop a needle-free immunization tool. We decided to rise to that occasion. When we looked at the market, immunization is global. We all share the healthcare burden. We're in the midst of something around Coronavirus where it's abundantly clear that if people are healthy, they're at work, the economy works. If a group of people is healthy, then the population generally is healthy. We focused on what we could do around taking needles out of the garbage dumps and the risk of reuse and needlestick and then that immunization market that's growing in perpetuity. More people being born, more need for immunization. If you fast forward to where we are, the exciting thing is that over time we've been able to prove that you might be able to move from the muscle to the skin and functionally reduce the dose of the vaccine by 80% and get the same immune response. It’s nifty. It's around the immunology that our skin has. Our body's barriers are always protecting us from things. The other exciting thing is that we kept seeing this glimmer of making vaccines work better. In particular in nucleic acid vaccines, messenger RNA, and DNA vaccines, we tend to see a multiple of higher immune response versus needle-based delivery. There's a whole slew of things, whether or not it's infectious disease or oncology, things coming to market to address disease concerns that we don't have treatment for. Like on the infectious disease side, it could be Zika and now also COVID. On the oncology side, it could be someone who's manifested HPV, cervical cancer, lung cancer, or leukemia. Lots of things that give us joy around near-term immunization, medium-term, reduce the dose in the longer-term of bringing things to market that don't have vaccine cures. [caption id="attachment_5238" align="aligncenter" width="600"] Needle-Free Immunization: A significant percentage of people avoid immunization because they don't like needles.[/caption]   Thinking about the mechanics, my memory goes back to when I was a little boy. I got my polio sugar cube with a little red dot on it. We have certainly progressed a long way since then. For you with the jet...

The Pressing Need For Needle-Free Immunization With Heather Callender-Potters

  The COVID-19 pandemic has forced everyone to take a good, long look at how things were being run once upon a time and see how things can change for the ultimate benefit of public health. One of these fields is the technology sector, where every day, companies find new uses for existing technologies to help the world adapt to the crisis.  Visual Globe (http://www.visual-globe.com/) . They sit down with Bob Roark to discuss how artificial intelligence can be used to combat the spread of the COVID-19 pandemic. The time to act about the crisis is now, and with these technologies on hand, we might just be able to make the full recovery we need to. --- Watch the episode here:[embed]https://youtu.be/z6Wu4OZRGr0[/embed] Listen to the podcast here:[smart_track_player url="https://podcasts.captivate.fm/media/80f18bbf-8247-4a3c-8638-8dae067bf2b2/blp-mike-blakeman-trevor-chandler.mp3" title="Using Artificial Intelligence To Combat The COVID-19 Pandemic With Mike Blakeman And Trevor Chandler" image="http://businessleaderspodcast.com/wp-content/uploads/2018/04/BLP-SquareLogo-WhiteBlueBG1400x1400.png" background="default"] Using Artificial Intelligence To Combat The COVID-19 Pandemic With Mike Blakeman And Trevor ChandlerMy name is Mike Blakeman. I’m the CTO of Visual Globe (http://www.visual-globe.com/) . With me is Trevor Chandler, our CTO for our technology and what we're doing now. I know, Bob, you wanted us to share our vision and what we're trying to do with our experience and solutions. We’ll be talking more about that technology here. The thing I wanted to do, which I typically do, is you guys have created an ability to solve some particular problems. You were working in the utility space and then we had the pandemic come along. You took, adjusted, and adapted to also solve this problem. If you would talk about what problems or benefits you bring to the utility space and then also talk about the benefits that you're bringing to the safety of the community in the COVID timeframe. I’ll give a brief overview of what the company's doing now and what we're about to do with the wellness program. I’ll allow Trevor to go into the details of the technology and his experience with artificial intelligence. Our company is strictly focused on data and information that we receive from our customers regardless of the market we're serving. Now we're serving power and telecom, but the information that we receive, it's all about taking raw data and converting that to information. We convert that to put that into insight and actionable items that they can react to. This has been on extracting information out of images that we collect on the distribution poles for telecom power and the ability to go out to the field and capture transformers with infrared technology to be able to determine if there those assets are healthy. As a company, Visual Globe is focused on physical assets that you can see on earth and to determine their wellness, condition, and maintenance and what needs to be handled and what the decisions need to be made in order for something to be reacted to or supported by others in the field. Right now, our contracts are simply going out and doing auditing at poles on the transformers and those who are attaching their equipment to the poles and be able to pull that information right out of the images based upon artificial intelligence and the automated feature extraction. Let me move it over to Trevor. He’ll talk more about the technology as it relates to what we're doing and then we'll move into what we see as a great opportunity for people to get back to work using our technology.   What we're going to go through here is there's a benefit from this company, first in the utility space pole and equipment and monitoring and creating intelligence from the data extraction. We were issued the COVID pandemic. Data extraction and looking at heat signatures and so on map nicely over

Using Artificial Intelligence To Combat The COVID-19 Pandemic With Mike Blakeman And Trevor Chandler

  It is going to be a very different stage for marketing as we come out of the ashes of the COVID-19 pandemic and into a brave new world. To talk about what this pivot means for the promotional marketing space, Pica Marketing Group (https://www.picamarketinggroup.com/) join Bob Roark on the show. With decades of experience in coming up with innovative marketing solutions for businesses, Paul and Stephanie are experts in promotional marketing and spreading the marketing message using promotional tools and products. Listen as they talk about the future of promotional marketing in the post-COVID world and share some very amusing and incredible stories of marketing strategies that you never thought anyone could have pulled off. --- Listen to the podcast here:[smart_track_player url="" title="Promotional Marketing In The Post-COVID World With Paul And Stephanie Zafarana" ] Promotional Marketing In The Post-COVID World With Paul And Stephanie ZafaranaWe have a special episode. I have my good friend Stephanie Zafarana and her husband Paul on. They're from (https://www.picamarketinggroup.com/) . We're going to talk about marketing post-COVID pandemic and what they're doing to serve their clients. Stephanie, Paul, welcome to your episode. Thanks for having us. Tell us a little bit about the Pica Marketing Group and who you serve. Pica Marketing Group was conceived in 2008. There isn't a better time to start a company. We learned a lot of lessons starting in such a crazy environment, but we incorporated it because we saw the needs that not only were our clients and people in the marketing community looking for innovative marketing ideas. They were looking for hard numbered returns. They were their board of directors and all of the people that they report to for real numbers. No longer was it okay to throw money at the marketing and sales department without any actual results. That is why we call it Pica Marketing Group because pica is a unit of measurement. It plays well to our audience. We work on serving nonprofit organizations, healthcare, and then manufacturing. Those are the vertical markets that we serve the best and we engage in a couple of different ways. We have some large clients where we're able to plug into their already established marketing department and be that outside voice. We’re that different perspective to help them accomplish a particular project. Be plugged in to some of those smaller organizations that maybe have a person that's the office manager/marketing director. We become the marketing department for them, offering ideas, working and collaborating to get their message out, but doing that heavy lifting. It seems to work well for our clients. The great part is we find ourselves dealing with all sides of projects. Nothing's too big and too small. The more creative, the more fun we all tend to have. In the end, it is about results. We like to start the conversation with what you are trying to accomplish and work from there. It's been an interesting time. We're starting to come out of some of the quarantine and restrictive movement events post-COVID. A lot of the companies, their worlds changed. What are your thoughts on these companies on, what they should be thinking about as far as marketing and spending money and both from their customer perspective and also how to keep their employees safe? One of the biggest things that some people may or may not realize is back in the late '80s, early '90s when there was another recession that happened, a big player came out of that and that was Clif Bars. Those energy bars that everybody has. They were a big player in that and the time to spend on marketing and advertising is in these times. People tend to remember those brands that are out there that are there for them on a personal level. They tend to remember that they were there for them during this whole time. That's been a huge part of it. You want people to...

Promotional Marketing In The Post-COVID World With Paul And Stephanie Zafarana

Inarguably, one of the sectors that have been hit the most by the COVID-19 pandemic is small businesses. Unlike large conglomerates or corporations, many of these small businesses operate independently, with a much smaller pool of resources than their more considerable counterparts, so they have to take a few more steps to deal with the economic aftermath of COVID-19.  Holland & Hart LLP (https://www.hollandhart.com/) . Using his experience working with small businesses, he joins Bob Roark to discuss how small businesses can go about weathering the storm and mitigating any more negative effects that might rear their head in the wake of COVID-19. Don’t miss this important and timely discussion. --- Watch the episode here:[embed]https://www.youtube.com/watch?v=DgQsW6c-M-0[/embed] Listen to the podcast here:[smart_track_player url="" title="How Small Businesses Can Weather The COVID-19 Storm With Mike Dill" image="http://businessleaderspodcast.com/wp-content/uploads/2018/04/BLP-SquareLogo-WhiteBlueBG1400x1400.png" background="default"] How Small Businesses Can Weather The COVID-19 Storm With Mike Dill In this episode, we have Mike Dill. He is a partner with  (https://www.hollandhart.com/) , a firm located out of Denver. He’s a Corporate M&A Security and Startup specialist in the legal arena. Mike, thanks for coming on the podcast. It is my pleasure. Thanks for the invitation, Bob. Given the COVID pandemic and some of Earth’s changing or seismic shifts in the business climate, I thought it was particularly useful to bring Mike on and talk about some of the issues that might be facing business owners. What we hope to cover so you have an idea of what’s coming is we’re going to talk about what you do about staying compliant or being aware of the state local orders and directives. We are going to talk about some of the issues that may be facing you on the HR side of the house. As far as some of the things that you need to be keeping in mind with as you’re either continuing or resuming operations, whether it’s supply chain issues, new business lines or so on. We will talk a little bit if you’ve got outstanding lines, loans, or financing issues and what you do about those. How do you take and provide? There’s a fair amount of concern or shifting landscape on some of the government relief programs, in particular, PPP. We’ve got Mike on. We’re going to go through so you can know what you’re looking forward to in the episode. Mike, why don’t we start out a little bit with how you got here and who you serve? I act as an outside general counsel for a lot of my companies that are clients. They’re smaller companies that can be growing in a variety of industries such as tech and manufacturing, but they don’t have a lawyer that’s on staff. They have a firm that they can call to get a lot of their questions answered. I will help people when they sell their companies. I will help people raise debt and equity financing, but for a lot of my clients, I get asked all kinds of everyday questions, which is, “I’ve got an employee that reported me to the police because I’m still operating when I’ve got to stay-at-home order that’s going on.” That is a real client and a real situation. I am the quarterback of a team at my firm, so I can pull in specialists that are well-versed in very specific issues such as in employment, tax, etc. A lot of the questions I can answer is as an outside general counsel, I help my clients navigate the variety of legal issues that are facing their businesses, which is a lot right now. [bctt tweet="The COVID-19 directives from municipal and state governments are not optional, and should not be treated as such." username=""] I thought we would try to drill down. As we go through the categories, I can imagine the quantity and volume of questions from the clients due to the level of uncertainty. How should they be thinking about the directives from either municipality...

How Small Businesses Can Weather The COVID-19 Storm With Mike Dill

  As businesses make the shift to working remotely, it's important to remember that not every strategy that works in a brick and mortar workplace will work in a virtual office. There are specific strategies that you need to implement to maintain balances now that every employee has to integrate their work life with their home life seamlessly. Joining Bob Roark is Gossett Marketing (http://www.gossettmktg.com/) . Bob and Danette discuss some important strategies and solutions you can implement to manage your virtual office. You are not alone in this transition. Take the time to refine the way you operate to make the most of your time working remotely! --- Watch the episode here:[embed]https://youtu.be/jTRLF-lKgzI[/embed] Listen to the podcast here:[smart_track_player url="https://podcasts.captivate.fm/media/dd0aa265-6068-49ee-a2e5-b1441947a626/blp-danette-gossett-part-4.mp3" title="Virtual Offices: The Growing Remote Working Culture With Danette Gossett" image="http://businessleaderspodcast.com/wp-content/uploads/2018/04/BLP-SquareLogo-WhiteBlueBG1400x1400.png" background="default"] Virtual Offices: The Growing Remote Working Culture With Danette GossettI’ve got Danette Gossett of (http://www.gossettmktg.com/) . She's a highly respected marketer out of Southern Florida. She and I have been friends for a long time so I thought we'd have it on. What we're going to do is focus on the virtual business owner's thoughts and/or processes because it looks like more and more businesses are going to rotate toward the virtual office format while we're all in this pandemic condition. It may be that we find that we don't need bricks and mortar down the road. If so, these are some of the thoughts and observations. Danette, welcome. Thank you. It's been interesting. We thought we would structure this a little bit and talk about some of the observations. Danette had a case study as she was working with her people that are all working virtual on GovSpend training. Think of some of the things that are going forward and then thinking about whether it's Zoom or Microsoft Teams or GoToMeeting. How do you take and manage the use of your time so you can maintain effectiveness and optimize the time that you're working? Danette, what did you notice? We've been at home for so much longer now. Even though things are starting to open up in some areas, Southern Florida is a hot spot, so we are not opening up anytime soon. They're talking maybe June for us. We've got another month. For a lot of people, the room started closing in a little bit on them. The trials and tribulations of having their kids, their dogs, their spouse, their significant other all around them all the time. Not that they don't love them desperately but being 24/7 is not what anyone signed up for, to be sequestered with an individual or a whole family or my dogs or the isolation. For me, I'm isolated. It's me and my dogs. For me, it's “I want people” type of thing. Having more Zoom meetings has been a big part of it. Having my team wanting to spend more time with me on the phone or on the Zoom has ticked up. I found myself losing my day sometimes. I wasn't managing them and my time as I normally do. We're going to get back to that. A lot of companies are realizing now that this may go on for a long time where if you've got to have 60% less people in your office or more space between people, you may not have the space. People are going to have to be working remotely for months, if not a year or more. Some companies are going to do that. I did have a conversation with a company. They don't expect to have 100% people in their office for almost eighteen months. The landscape of the work team is changing completely. How do you make sure everyone feels a part of the team when they're in 50 locations or even five locations? How do you make sure that everybody is on the same page, going through the same goals? How do you make sure that...

Virtual Offices: The Growing Remote Working Culture With Danette Gossett

The process of moving forward after the massive disruption created by the COVID-19 is not going to be easy, so as early as possible, you need to figure out how you can go about things. A "new normal" has begun to settle, and the best way of moving forward is finding ways to find your place within the renewed status quo. Gossett Marketing (http://www.gossettmktg.com/) . She joins Bob Roark to dive into planning the process of moving forward after COVID-19. If you've mapped out what you need to move forward, you won't feel trapped by the future, so let Bob and Danette show you the way through. --- Watch the episode here:[embed]https://youtu.be/_8ENd1Vm4GM[/embed] Listen to the podcast here:[smart_track_player url="" title="Moving Forward After COVID-19 With Danette Gossett" image="http://businessleaderspodcast.com/wp-content/uploads/2018/04/BLP-SquareLogo-WhiteBlueBG1400x1400.png" background="default"] Moving Forward After COVID-19 With Danette GossettOn the continuing series with Danette Gossett of (http://www.gossettmktg.com/) out of Miami. We're talking about what the business owners are going through and Danette as a business owner and observations and maybe some things to consider as the landscape is starting to shift to possibly people coming back to work. Danette, thanks for taking the time again. Thank you. I appreciate the opportunity. From your thoughts, what are you starting to see on the landscape that's starting to change? People are talking about, "When are we going to reopen? How is this going to change? What's going to be our new normal?" A lot of companies have gone remote workers and not everybody closed down. There were a lot of people working from home. I talked to you were talking that not everybody is going to go back to the office. They're going to stay remote. Some people are looking at, I don't need to have that big office building lease. We can have a smaller office somewhere and people will continue to work remotely. If you're doing that, what are you doing with your employees to keep them feeling like they're part of the team, they are being productive, and they are being motivated? They're not getting burned out because I don't know about you, but I spend eight hours a day on the phone and on Zoom meetings. It's not like the old days where I've had a meeting after meeting, but at least then I got to be able to get in the car and drive to another location, get a break for 15, 20 minutes, maybe 30 minutes. Now, you hang up the phone and you start the next one and pick it up again. It's exhausting being in front of this computer screen all day long. You think of the mental depress and as you go through these and you start to recognize, it's back-to-back. You have to be spot on, listening, and caring. You can't loaf in between, you can't reset. One of the things to consider is as you set your phone calls up if you can then take and put a break in between. You take this, I'm going to take 5 or 10 minutes in between I'm going to go outside, I'm going to go for a short walk, I'm going to go and down the stairwell. I'm going to do something to maintain the machine because we're all thinking maybe it's going to be a shorter time frame, but if this ends up being a marathon instead of a sprint, then you go, "How do we adjust to the new normal and maintain our personal machine and outlook?"  We need to maintain it and employers need to understand that. You're right about saying sprint versus a marathon. A lot of businesses were thinking, "This is a sprint. We're going to get this done and you all will be back to work. I need you to get all these new initiatives figured out before we get back into the office." Even though we are talking about getting back to work, it's going to be a slow process. They're not going to turn a switch on and we all go back to the normal. They're saying methodical and fourteen days of trying one thing and then another fourteen...

Moving Forward After COVID-19 With Danette Gossett

The COVID-19 pandemic has undeniably changed the way we do business. One of the areas that got affected is how we build business connections. Fortunately, with people migrating online, we can now fully utilize our LinkedIn accounts. Helping you make the most of it in this episode is  Linkability, Inc (https://linkability.us/) . Here, she shares some of the LinkedIn business strategies that are particularly helpful in this time of the COVID-19 pandemic. She shares in detail how you need to set-up your account, how to position your message, what features you need to take advantage of, and what kind of content to put out. Kim also shares some of the relevant trends in the space when it comes to communicating with others, as well as some of the advantages of joining a group to your business. --- Watch the episode here:[embed] https://www.youtube.com/watch?v=IFNHNoPSgdQ[/embed Listen to the podcast here:[smart_track_player url="" title="LinkedIn Business Strategies During The COVID-19 Pandemic With Kim Peterson Stone" image="http://businessleaderspodcast.com/wp-content/uploads/2018/04/BLP-SquareLogo-WhiteBlueBG1400x1400.png" background="default"] LinkedIn Business Strategies During The COVID-19 Pandemic With Kim Peterson StoneWe have a special treat. We have (https://linkability.us/) . She's been a previous guest before. We're good friends. We talk all the time. We thought we would take in and put on an episode given the current environment. Kim, you work with people in the LinkedIn space. During this Coronavirus, COVID timeframe, what are you seeing out there and what should people be considering as it relates to their business and LinkedIn? I'm glad to be here, Bob. Thanks for having me. Things have shifted and since this whole thing started, we've been inundated with people, “What is it that I should be doing?” Whether you're in middle management and you're concerned about what your organization is going to be doing, maybe you need to make a pivot. “How do I do that?” That's some projects that we're working on there. It’s a corporate presence. You had a game plan and things that you were going to be doing. You are going to be going to events and doing all these wonderful things. All of a sudden that wording is no longer appropriate and you need to roll that back in, shift and change your narrative. We've been working with organizations that way. We're getting a wave of people also that have not been that active on LinkedIn and are now thinking, “I'm not going to these events. I'm not being able to get out there and get in front of people. How do I use LinkedIn to do that?” Those three things are happening in droves right now. It's a good time to get your feet under you in all of those areas, depending on which aspect is affecting you right now. You're talking to clients of various types of jobs in various businesses and so on. Some are at home, some are working remotely for the very first time. Given that environment, there have been some insights that are starting to gain. I've been encouraging people to get at least one thing done while you're at home, one accomplishment. One of the things that you can do if we don't know how long we're going to be doing this at-home gig is to take a look at what you're doing on LinkedIn. How does it look? How's it perceived? Is it useful or is it just an, “Yes, I have one?” To that end, when you look at somebody's LinkedIn site, what are you thinking when you look at them and what are you seeing now? The big thing is, are you positioned to be found? Is your profile structured in such a way that you will be found for the things that you want to be found for? That would mean that you've got to take a look at your headline. What wording are you using? What industry are you in? Are there any catchphrases that you should be using within your headline so that it's not a title and your company, but you're indicating what it is that you do or more...

LinkedIn Virtual Business Strategies During The COVID-19 Pandemic With Kim Peterson Stone

COVID-19 is a hot topic these days, but you can't let it steal your show and paralyze your business. Fighting the virus can also mean doing your part in making a productive difference business-wise. In this episode with CEO of  Danette Gossett (https://www.linkedin.com/in/danettegossett/) , Bob Roark follows up their discussion about mobilizing your business during the pandemic. Danette showcases the importance of having a contact list and using it to remain pro-active in the eyes of your clients and employees. Driving traffic to your business is crucial these days, simply reaching out to those who matter can help maintain and even improve your business' reputation.  --- Watch the episode here:Listen to the podcast here:[smart_track_player url="" title="Capitalizing On Your Contact List During The COVID-19 Pandemic With Danette Gossett" image="http://businessleaderspodcast.com/wp-content/uploads/2018/04/BLP-SquareLogo-WhiteBlueBG1400x1400.png" background="default"]   Capitalizing On Your Contact List During The COVID-19 Pandemic With Danette GossettI've got Danette Gossett of (http://www.gossettmktg.com/) out of Miami, Florida. We were talking in the previous episode about steps you can take now and what we zeroed in on is in many of the businesses, whether it's bricks-and-mortars or others, you either have a contact list where you can reach out to your clients or you don't. We thought we would talk about both of those issues and what you can do in this environment to help drive traffic not through your door anymore, but drive traffic. Danette, what are your thoughts on contact lists, whether you have them or you don't? One, hopefully, a lot of people do already have a contact list and they've been using them. We talked about previously was if you haven't reached out to your customers already, you need to start contacting them, letting them know that you're still around and you're still in business and that you're here to help them in whatever it might be that they need. If you don't have an active contact list, then you need to start getting one. One of the ways that you can do that is through LinkedIn. If you don't have a LinkedIn profile, let's start that. Get your LinkedIn profile going. You'll see, because I have a lot of people that you can start looking up and saying, "It could be your neighbors. It could be your other business competitors." It can be a lot of different types of people that you can start your list with. I've had a LinkedIn profile for years. My network is thousands of people. You can see that little thing at the bottom where some people have 100 people that they're connected with. I have 100 people in the same company that I'm connected with in many cases or people that I have connections with that we have hundreds of people in common in our networks. That's how it works because you want people to start looking at you and saying, "I want to connect." If you have your LinkedIn, then you can also put in your information if you've got a special coming up, if you've got some program. Here, a lot of museums are doing virtual tours of their museum and they can't have people coming in if you're a member or not a member. I saw one for one of the museums here that you had an extra conversation with the artists if you were a member. That was all added value that you got, but everybody could go on the tour. I thought that was a great way to connect with the members of the museum. A lot of them are doing that and that's a great way. Even for a realtor if you're trying to show a house.  Right now you can't. I was on the call with a realtor friend of mine and she's in the business office, she's one of our business development people. They found out when this happened, even though they had always encouraged their realtors to have videos of all their properties, only 20% of the properties were represented. They can't get into the buildings. She's like,...

Capitalizing On Your Contact List During The COVID-19 Pandemic With Danette Gossett

How can business owners cope with the economic effects of the COVID-19 pandemic? Some binge on Netflix and accept defeat that comes with business paralysis while others do what they can to continue mobilizing their business. In this episode, Bob Roark interviews bestselling author and CEO of Danette Gossett (https://www.linkedin.com/in/danettegossett/) . They talk about these trying times and how businesses can re-develop a routine that allows them to be as productive as they were before the crisis, highlighting the benefits of creating a contact list. Danette then shares some tips on how businesspeople can do their part in flattening the curve through creativity and resourcefulness. --- Watch the episode here:  Listen to the podcast here:[smart_track_player url="" title="Mobilizing Your Business To Thrive And Survive During The COVID-19 Pandemic With Danette Gossett" image="http://businessleaderspodcast.com/wp-content/uploads/2018/04/BLP-SquareLogo-WhiteBlueBG1400x1400.png" background="default"]   Mobilizing Your Business To Thrive And Survive During The COVID-19 Pandemic With Danette GossettWe're putting together the show with Danette Gossett of (http://www.gossettmktg.com/) out of Miami, Florida. Danette and I have been friends for years and she's working hard with her clients during this COVID crisis. Danette, thanks for taking the time. Thank you. I appreciate you taking the time to give me a buzz. What we wanted to talk about is we're going to have shorter versions. In this lockdown, COVID virus and marketplace, there are a lot of business owners out there. Danette works with business owners and has for years and years. I thought we would get some insights from her and what we were talking about to talk about in this small piece is if you're a business owner and you find yourself stuck in the mud or paralyzed, what should you do? She got some great insights that we put those together. It's not just business owners, even the marketing departments. The business owners and the businesses themselves, a lot of them are paralyzed in understanding what in the world am I supposed to do? You hear about people binging on Netflix, being bored at home, and I'm like, "Who are these people? Where do they work? We’re working, they are bored at home." I'm working eleven hours a day, seven days a week trying to make sure that my clients are getting the attention they need and getting things out there that they need. First, they were seeing this as, "I get a couple of weeks of vacation." This is a much longer-term issue and people are very worried about their income and the economy. They're scared and they don't know what to do. They look at their business no matter what size it is, and they've had to close their doors, let off their employees, or all their employees are scattered in remote locations. They're like, "Are they working? Are they not working? Will they do what I tell them to? What do I do?" They're stuck. They can't seem to get a grip as to, "Where do I start? It seems overwhelming," all the information and their businesses out there. I gave up on trying to do all the SBA loans and the PPP loans and all that. I gave it to my expert. I gave it to my accountant to do. It's not my expertise so why should I be spending my time putting those types of things together? Let the experts do it. Get rid of some of those things that are paralyzing you because you're spending your time is not on your business, not even in your business. You're trying to ride the wave. That's one of the things that you need to put aside. After you put all that aside is to look at your customer base. Who are they? Where are you getting most of your revenue during normal times? Is it that standard 80/20 Rule where 20% of your customers are giving you 80% of revenue? If so, what can you do for that 20% of your customers? Have you reached out to them? What are you doing for them? That's your bread...

Mobilizing Your Business To Thrive And Survive During The COVID-19 Pandemic With Danette Gossett

  With data just at the tip of our fingertips, great innovations abound to take us closer to our potential. Founder and CEO of  Brad Paz (https://www.linkedin.com/in/bradpaz/) , builds innovative sports technologies that optimize training for the use of amateur sports athletes. In this episode, Brad tells us how this idea came about and was conceived. He shares the process of how it captures metrics and videos of the athlete’s performance in a dynamic environment and delivers actionable insights to coaches. More on his entrepreneurial journey, Brad then imparts great wisdom on building products that are not only for today but also for the ever-evolving technologies of tomorrow. Don’t miss out on this insightful conversation fit not only for the athletes and coaches out there but also for those budding entrepreneurs. --- Watch the episode here:  Listen to the podcast here:[smart_track_player url="https://podcasts.captivate.fm/media/55a5e2f7-f044-42bf-80bd-d7cab5b5a5d5/blp-brad-paz.mp3" title="Building Innovative Sports Technologies For The Athletes Of Tomorrow With Brad Paz" image="http://businessleaderspodcast.com/wp-content/uploads/2018/04/BLP-SquareLogo-WhiteBlueBG1400x1400.png" background="default"] Building Innovative Sports Technologies For The Athletes Of Tomorrow With Brad PazWe’re incredibly fortunate to have Brad Paz. He's the Founder and CEO of (https://getzoptic.com/) , which builds innovative sports technologies that autonomously capture metrics and videos of the athletes while they're in the field. Brad, thanks for taking the time to come on the show. Thank you. I was happy to be invited here. I look forward to our conversation. Tell us about your company and what it does. We build technology that captures a carbon copy of the athlete's performance in a dynamic environment, indoor and outdoor, and delivers actionable insight into the performance coaches or coaching staff. Ultimately, what we want to do is optimize training for the use of amateur sports athletes. I think about what little I was involved in coaching. I was small, slow and unathletic as a kid. I would be the wrong guy to teach any ball sports, but I can remember working with my daughter in swimming. What you're trying to do is help them be better and you have no metric to come from. Let's say that I was out on the soccer field with my kids and I wanted to help them. How do you field this technology? What does it do? The athlete wears a small tag. It's about 80 grams. It's collecting all of the nonvital metrics on the athlete. Your traditional speed, distance, things of that nature, but also looking at the number of accelerations, number of decelerations. The sports science has not reached the youth and amateur market yet. This type of technology is used in professional sports. I'm sure someone like LeBron James has all of the statistics that anyone could imagine. We're trying to bring it down to the youth and amateur levels to be able to help those athletes improve their performance. It’s safely doing it in an optimal way and that needs to come from a performance coach. We're not like a watch or a band that will tell you what day you're having. We want to deliver that insight, that objective data to the performance coach because he or she knows and understands how to use that data to help the athlete get better. Is this like a solo application or if you had an entire team, would it capture all? It is a team product. That's what we're focused on and making sure that all of the athletes on the field have one of our wearable tags on. When we look at that, there are a couple of different applications that we run into in the market. From a coaching perspective, there are three things that they look at or three things that they would review. There's a tactical analysis, the X’s and O’s. There's your statistical analysis, so assists, pass, things of that nature. There's the third one,...

Building Innovative Sports Technologies For The Athletes Of Tomorrow With Brad Paz

  Many financial and real estate professionals out there, including CPAs and attorneys, don't know anything about real estate exchanges, and how these transactions can help their clients. While seemingly byzantine at first, this system of exchanges actually yield a lot of benefits for people who are looking to reinvest their money in different kinds of real estate, sometimes even to diversify their portfolio. IPX1031 (https://www.ipx1031.com/) , where he specializes in real estate exchanges. Luke speaks to Bob Roark about the basics of real estate exchanges, and how one can navigate the processes involved. If you're looking to reinvest your assets, don't miss this conversation. It might just be what you've been looking for! --- Watch the episode here:[embed]https://www.youtube.com/watch?v=J_YCobtceXY[/embed] Listen to the podcast here:[smart_track_player url="" title="Performing A Real Estate Exchange With Luke Hays" image="http://businessleaderspodcast.com/wp-content/uploads/2018/04/BLP-SquareLogo-WhiteBlueBG1400x1400.png" background="default"] Performing A Real Estate Exchange With Luke HaysWe're very fortunate because we have Luke Hays out of Nashville, Tennessee. He's with (https://www.ipx1031.com/) . Luke is a specialist in Real Estate Exchanges. With that being said, welcome to the show and tell us a little bit about what you do and how you got here. We're very fortunate because we have Luke Hays out of Nashville, Tennessee. He's with (https://www.ipx1031.com/) . Luke is a specialist in Real Estate Exchanges. With that being said, welcome to the show and tell us a little bit about what you do and how you got here. I was born and raised in Birmingham, and went to Alabama for undergrad. I hope that doesn't scare away some of your readers. I went to law school at Tulane and then after law school, I joined IPX. As an attorney in Tennessee, my sole practice is 1031 exchanges. In the company I work for, IPX1031, we act as a qualified intermediary. I'm sure at this point you have no idea what that is and that's most likely why I'm on here is to go over some of that terminology, as well as the 1031 exchange as a whole. I usually like to begin with a call I normally get because I give a number of continuing education classes to agents, brokers, CPAs, real estate attorneys. This is a small part of the code. I'll address the background of the 1031 exchange, why it was implemented and why I worked with IPX. The call goes something like this, “Luke Hays, IPX.” “I want to do 1055.” If someone's in a rush, if they're in a hurry, they're going to get the name wrong. They're going to call 1055, 1088. They're going to say, “I don't want to pay any taxes.” I'll say, “Where are we at in the real estate transaction?” They'll say, “I closed and I have the funds. What is my next step?” Unfortunately, the bad news is coming at this point because I have to inform them that their next step is to contact their CPA or tax advisor. The number one rule in a 1031 is it has to be set up prior to the close. You would think that would be something that everyone would understand. It goes into a lot of what I do, which is more of a teaching element. Not a lot of people know about exchanges. They don't know when the rules apply. Maybe they have some rules correct, but the other rules are incorrect. My role is the combination of an advisory role as well as a teaching role and setting up these exchanges. Many people, we all specialize and people don't know what they don't know. In the 1031 space, it sounds pretty simple to say, “Consider doing 1031.” Anything past that, even if they know that much, there's a real acknowledged gap. I would agree, particularly attorneys and CPAs. They don't have time. It's a small part of the tax code; they don't have time to comb through the way we do. If I was an attorney in private practice, I wouldn't be able to do 1031s. I wouldn't be able to apply the bonding and...

Performing A Real Estate Exchange With Luke Hays

  We are in the midst of the COVID-19 Pandemic that has since affected so many lives around the world. It has been testing the economy, public health infrastructures, and even our personal relationships. In this episode, Bob Roark tackles this pressing matter with someone who has a great deal of expertise about it, Shawn Cupp, Ph.D. (https://www.linkedin.com/in/o-shawn-cupp-ph-d-13224b11/) , the professor of Force Sustainment and Management at the Army Command and General Staff College. Shawn helps us understand COVID-19, comparing and contrasting it to what we've had before and helping us know how it will continue to affect us. Gathering up some news as well as scientific data, he informs us of the latest findings and development in terms of the creation of a vaccine. Shawn then taps into the many industries that are suffering because of the Pandemic, showing us the far-reaching implications that this will inevitably teach us for the following years to come. --- Watch the episode here:[embed]https://www.youtube.com/watch?v=gA7MawLP7Tw[/embed] Listen to the podcast here:[smart_track_player url="https://podcasts.captivate.fm/media/29ff829d-2291-43d1-a3e7-c0c5925a3c63/blp-shawn-cupp.mp3" title="COVID-19 Pandemic: Understanding Its History And Its Future With Shawn Cupp" image="http://businessleaderspodcast.com/wp-content/uploads/2018/04/BLP-SquareLogo-WhiteBlueBG1400x1400.png" background="default"] COVID-19 Pandemic: Understanding Its History And Its Future With Shawn CuppWe have (https://www.linkedin.com/in/o-shawn-cupp-ph-d-13224b11/) . He's a PhD. He's the professor of Force Sustainment and Management at the Army Command and General Staff College. Shawn, thank you so much for taking the time to be here. Thank you for having me. We're going to do a little bit of something different. We're going to talk about COVID-19. We're in the midst of it and Shawn has a great deal of expertise and thoughts on it. I thought I would turn it over to Shawn. When we talked about it was compare and contrast what we've had before and some of the history and some of your thoughts about that. There have been about thirteen different pandemics since the 1700s. The last major one that was worldwide was the 1918-1919 Spanish Flu that happened during the middle of World War I. It came from Kansas where I'm at. It went into Camp Funston and spread around the world. Historically, it was called the Spanish Flu because Spain was neutral during that fight and was the only one that would report on it. That has some significance now because China and some other news agencies are trying to blame people for what happened. We're in the midst of somewhat weaponizing information about blame. Who did what? Who started this? That is something significant that's going to happen in the outcome 3 to 5 years from now. We've also had a pandemic in Hong Kong and another flu in the late ‘50s and late ‘60s. Another pandemic was another H1N1 designated with swine, which was in 2009. Each of these viruses, at least Coronaviruses, you have to remember a few things about them. They don't need oxygen to live. They don't produce any products. They don't have to have any gender to reproduce. They are RNA-based, not DNA-based. When a water droplet that has COVID or SARS version two in it gets into your hands or you rub what we would call fomites like a computer screen or a door handle or a bag, you touch your mouth. That's why we talk about washing your hands all the time. You wash your hands, you get rid of the virus. Its only way to reproduce is to get into your lungs and change the RNA, DNA the next cell beside it. That's how it reproduces. When you cough or sneeze, then you expel that out. That's why we have the ten-foot social distance requirements that have been put out by the CDC. That's how you keep the virus moving from person to person. The other part of the science piece is the R0. How infectious is it? For example,...

COVID-19 Pandemic: Understanding Its History And Its Future With Shawn Cupp

Top business leaders, focused on their story, strategies, tactics and tools from real world experience and what keeps them going

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