We’re at “halftime” in the pandemic right now, and it may the chance you didn’t have before to make a pandemic preparedness plan for business.
Podcast: 7 Pillars of Content Marketing During a Crisis
If your target audience doesn’t tick the same, they won’t click the same. This pandemic and quarantine have changed everyone’s lives, so no matter who
Marketing During Mayhem
Answers to your questions about the impact of the COVID-19 pandemic to your business, even answers you didn’t know you needed. There’s special verbiag...
Can Facebook be the Face of My Business? Can it Grow My Business?
Part 1 of the Sinister Six of Social Media series – Facebook, what it can do for your business, how it can bring leads and
How Local Brands and Services Can Embrace the Digital Transformation
Too many local businesses think they can’t compete in the digital age with behemoths like Amazon and Walmart. The reality is that they’re not
What Do I Post? The Proverbial Social Media Question Answered
Along with a bonus of what never to post and where to tread lightly, we cover the broad strokes of the 4 types of social
Hack a Competitive Advantage or Even First-Mover Advantage on Old Territory
There’s about as much marketing traffic in people’s digital lives as there is on I-95 during rush hour. The truth is that you can still
Why Influencer Marketing is a Bust and Infiltration Marketing is a Must
Why is infiltration marketing so rarely used when it can cost so much less, and provide so much more ROI, than influencer marketing? Because it’s
Superbowl 2019 Marketing How Marketers Dropped the Ball Big-Time
The Superbowl is the biggest marketing opportunity of the year for almost any brand, but this year it seems marketers dropped the ball. Influencer mar...
Realistic Expectations in Marketing
Knowing what to expect has everything to do with your success. What does your audience need to hear and see from you to want what