Podcast: AstraZeneca's "Take it from a fish"October 30, 2015MM&M's Jaimy Lee talks with Sudler & Hennessey's Rob Rogers, 2015 Lions Health pharma jury president, about what this campaign has to with the ongoing...Listen/Show notes
Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"August 24, 2015MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year.Listen/Show notes