In this episode we’re in conversation with Mike Stopforth, well-known entrepreneur, a start-up investor, an author, global speaker, and a disruption and innovation advisor on a number of corporate boards. Grab a cup of coffee and listen as we discuss: • Digital transformation and what it actually is and how influencer marketing fits into the equation. • The reason for scepticism in influencer marketing and why it’s wrong. • Most brands’ lack of understanding of how influencer marketing contributes to sales. • The trick brands are missing with their own customers. Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by Coffee Monster (https://web.facebook.com/CoffeeMonsterSA ). The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty POINTS across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today. Please remember to subscribe to the podcast and share. Connect with Mike here: https://www.linkedin.com/in/mikestopforth/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

Coffee Conversations about Influencer Marketing

Season2: EP3: Digital transformation and influencer marketing - Mike Stopforth

In this episode we’re in conversation with Rupa Shah, Founder and Director of Hashtag Ad Consulting in the UK. Grab a cup of coffee and listen as we discuss: • Why disclosure in influencer posts is important for brands and influencers. • Do consumers understand the labels influencers use to disclose brand partnerships? • Is it the responsibility of influencers or brands to ensure transparency and disclosure? • Does public naming and shaming work? Listen to the episode here: https://band.link/coffeeconversations This episode is brought to you by Coffee Monster. The app ensures that you get your morning coffee whether you’re in a rush, in an afternoon slump or simply need your caffeine fix on the go. It allows you to order and pay for your beverage from your favourite barista or discover a new spot, while collecting loyalty across all stores. Location services will notify the barista when to have your beverage ready so that you can pick it up – or have it delivered to your car or office – in the blink of an eye. Download the app today. Please remember to subscribe to the podcast and share. Connect with Rupa here: https://www.linkedin.com/in/rupa-shah-hashtag/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

Season2: EP2: Demystifying influencer marketing rules and regulations

In this episode we’re in conversation with Greg Bailie, Head of TikTok Brand x Partnership division at Webfluential, and Mike Sharman, Founder of Retroviral and a host of other companies. Grab a cup of coffee and listen as we discuss: • Why TikTok is popular and why it became even more so during 2020 • Including TikTok in influencer campaigns • Is it really just for the youth? • Why TikTok could be a good fit for certain brand campaigns • How TikTok campaigns are conceptualised, implemented and measured Listen to the episode here: https://band.link/coffeeconversations Please remember to subscribe to the podcast and share. Connect with Greg on LinkedIn here: https://www.linkedin.com/in/greg-bailie/ Connect with Mike on LinkedIn here: https://www.linkedin.com/in/mikesharman/ Coffee Conversations about Influencer Marketing podcast is available wherever you find your favourite podcasts. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

Season2: EP1: TikTok: influencer marketing's next big thing?

In this episode we chat to Hazel Chimhandamba, Executive Head: Marketing at Cell C about the value and power of connecting with customers in an authentic and empathetic way during a pandemic. Hazel is a seasoned marketing executive leader with over 16 years of brand marketing experience in SA and the rest of the African continent. Please remember to subscribe to the podcast and share. Connect with Hazel on lLinkedIn for some great insights into marketing in the world of Telcos here: https://www.linkedin.com/in/hazel-mbofana-chimhandamba-70641b59/ Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

The value and power of connecting with your customers in an authentic way

Today we chat to Gabbi Brondani Rego, co-founder and PR manager for Goliath Gaming which is a South African Multi-Gaming Organisation that houses some of SA’s best gaming and esports talent. This episode taught me so much about the inner workings of influencer marketing in gaming. You might be surprised to learn that it’s not just for the obvious brands in the fast food and sports industries but is fast becoming the go-to for even skincare brands. Please remember to subscribe to the podcast and share. Connect with Gabi on Twitter here: https://twitter.com/GabbiBrondani Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

Influencer Marketing in the Gaming Industry

Today we chat to Ramiza Abdool, ex Facebook Africa ambassador, who has been in the digital performance media and marketing space for a decade. Her passion lies in helping entrepreneurs in the fashion and retail sectors with digital skills to scale their businesses. Please remember to subscribe to the podcast and share. Connect with Ramiza on Instagram here: https://www.instagram.com/digital_media_specialist/ Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

Influencer Marketing in 2020 and beyond

In this episode we chat to Deshnie Govender, award winning digital marketer, about the value of collaboration in the influencer marketing space. Currently, Deshnie is the Head of Channels of Influence at Draftline ABinBev and she gives us a sneak peek behind the curtain of how influencer marketing is done at the alcohol giant. Please remember to subscribe to the podcast and share. Connect with Deshnie for some great tips on digital and influencer marketing on Twitter here: https://twitter.com/ThatDesh Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

The importance of collaboration in the influencer marketing industry

In this episode we are in conversation with Jarred Trembath discussing the Gillette Women’s Day campaign that was definitely not fluff, why he thinks it was successful and he gives some great campaign planning tips. Keep a pen and paper handy! Jarred is a Digital Marketing & Biddable Media leader at MediaCom, one of the worlds biggest media advertising agencies. He has led over 30 global brands in their digital marketing strategy in his career so far, which makes him a powerhouse and front-runner in navigating brands in the forever-changing digital world. Please remember to subscribe to the podcast and share. Connect with Jarred on LinkedIn here: https://www.linkedin.com/in/jarred-trembath-5693a46b/ Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

The Gillette Women's Day campaign and the process of planning an effective campaign

Echocast Radio — In this episode we are in conversation with Sphe Vundla who is the marketing manager for Castle Lager and Castle Free. He shares his journey into marketing and influencer marketing with us. We also chat about his latest campaign, why Castle has such a big, loyal fan base and he tells us about his favourite campaign he’s worked on to date and why. Happy listening. Please remember to subscribe to the podcast and share. Connect with Sphe on LinkedIn here: https://www.linkedin.com/in/siphelelevundla/ Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

The latest Castle campaign, why the brand has a big loyal fan base and how to plan a successful campaign

Echocast Radio — Gopolang Ngale-Lekgetha, Executive Head of Marketing for Vodacom Business and a member of the Vodacom Business EXCO, joins us in conversation to explore employee influencing in the telecoms industry. “These employees are part of the business’ DNA and can positively impact the way people view us [Vodacom Business] as an employer and the way customers view us as business partners,” commented Gopolang when asked about why she thinks employees make good influencers. Employee influencing works exceptionally well in the B2B space and brands operating in this space is encouraged to consider this marketing channel to position themselves as well as their employees as industry experts. Connect with Gopolang on LinkedIn here: https://www.linkedin.com/in/gopolangnl/. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

Employee influencing in the Telecoms Industry

Echocast Radio — Ayanda Seboni, Group Executive Brand Marketing and Communications at PPS, joins us to discuss the ins and outs of employee influencing and her personal experience with it. “When you have employees who are influencers, it’s almost like a pyramid. One person amplifies your message and helps you reach other audiences that you wouldn’t have ordinarily reached,” comments Ayanda. Employee influencing is on the rise in South Africa and is an effective way to create awareness of your brand and your employees’ expertise. Connect with Ayanda on Twitter here: https://twitter.com/Ayanda19 and on LinkedIn here https://www.linkedin.com/in/ayanda-seboni/. Subscribe to Nfluential’s newsletter to stay updated here https://bit.ly/2DxoDC9 and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

The Ins and Outs of Employee Influencing

Echocast Radio — Wandisile Nkabinde is Head of Media & Digital Marketing SA at Multi-choice. We chat to him about content, influencer marketing ROI and how digital and traditional media should work together. In the past he’s worked for various agencies & direct clients across industries. He has a big passion for media, which has lead him to win over 17 paid media awards in the past 4 years across social media, search, branded content, tactical executions and integrated marketing campaigns. You can watch the Chicken Licken advert discussed at this link: https://www.youtube.com/watch?v=tjly7EsmUYY and the KFC SoundBite campaign case study here: https://vimeo.com/273483108. Connect with Wandi on Twitter here: https://twitter.com/WandiFull Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-34/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa

Content, influencer marketing ROI and how digital and traditional media should work together

Echocast Radio — Phumeza Langa is best known as the host of #SistaHoodHour on Twitter, but is also a communications consultant, speaker and freelance writer. As an industry expert herself, she joins us in a conversation about the importance of word of mouth and choosing authentic influencers and content for your campaigns. We also discuss the value of becoming an industry expert aka industry influencer to not only raise your own profile but also as an employer incorporating your employees into your marketing plans as industry experts as your internal influencers. You can connect with her on Twitter here: https://twitter.com/phumeza_langa Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-34/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa

The importance of word of mouth and using your employees as internal influencers

Echocast Radio — This episode is an interesting look at the #BabySoftSupremeQuilts influencer campaign a couple of weeks ago. It caused quite a lively debate on Twitter and trended, for all the wrong reasons. But, was it a success or a failure? Talya Goldberg, freelance creative director and social media strategist and Mohale Motaung, entrepreneur, actor, model and an influencer on this campaign, joins us in discussion about just that. To stay updated on the latest influencer marketing news, subscribe to the fortnightly newsletter http://bit.ly/2OudyGv , follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa.

Baby Soft influencer campaign: success or failure?

Echocast Radio — Misha Levin is a freelance digital marketing strategist & consultant, business owner and content creator from Johannesburg, South Africa. She’s a fan of coffee, photography, wildflowers, bargain-hunting and breakfast. Our conversation with Misha will add value to marketers and PR consultants who are already incorporating influencer campaigns into their plans and also to those who are considering it. She looks at it through a special lens being on both sides of campaigns. Misha gives her thoughts, ideas and what she thinks we’ll see over the next year in the industry. You can connect with her on her Instagram profile here: https://www.instagram.com/brandslut/ or her website www.brandslut.co.za. Read the latest Nfluential newsletter and subscribe to stay updated at http://www.nfluential.co.za/the-influencer-marketing-newsletter-30/ and follow us on Twitter at https://twitter.com/NfluentialSA and LinkedIn https://www.linkedin.com /company/nfluentialsa

Influencer and digital marketing strategist & consultant: both sides of the coin

A fun, authentic chat around Influencer Marketing in South Africa... Powered by Coffee and brought to you by Influencer Marketing Strategists, Nfluential. . #InfluencerMarketing #Podcast #nfluential www.nfluential.co.za

hubhopper

Coffee Conversations about Influencer Marketing

hubhopper