On Episode 146, Kevin Roberts, former CEO of Saatchi and Saatchi, is in to talk about “Lovemarks”—a great book (translated into 17 languages) and the very definition of the big idea. If you’ve been in marketing over the past couple of decades, like me, you’ve marveled at the work Kevin has overseen. On the back of the book, he describes the idea—and in these uncertain times, it really resonates: “The idealism of Love is the new realism of business. By building Respect and inspiring Love, business can move the world.”Links of InterestKevin Roberts on LinkedInRed Rose ConsultingLovemarks on WikipediaLovemarks on Amazon

Confessions of a Marketer

Lovemarks

On Episode 145, we’ve got Duncan Chapple, head of analyst relations at CCgroup, in to talk about a range of subjects around the state of influencer relations and the marketing of ideas. Plus, we dig into a couple of items from a decade or so ago from his manifesto on analyst relations, and then we take a look at the gyrations in the market and world with all the uncertainty we face—with elections, Brexit, COVID-19, and more.Links of InterestDuncan Chapple on LinkedInCCgroupInfluencer Relations by Duncan ChappleDuncan’s Credo Manifesto for Analyst Relations

The Marketing of Ideas

On Episode 144, Content Queen Shay Rowbottom joins Mark to talk about video, LinkedIn, and even a little rap. Shay has an incredible background. She runs Rowbottom Marketing, which specializes in creating LinkedIn content. In this fascinating discussion, we learn about Shay’s background, what her agency is up to, what makes for good content, how to do video--where to use it, how to produce it, and so forth—and whether there is a secret making a viral video. Plus, we learn about her recent success on LinkedIn. And we also find out about her earlier career as a rapper. It was a fun chat. Links of InterestRowbottom Marketing Shay on LinkedIn Video of Shay rapping at age 22Shay’s Post Malone parody about office life 

The Content Queen

On Episode 143, Ruthie Schulder is here to chat about one of our favorite  subjects—experiential marketing. Ruthie is co-founder and CEO of The Participation Agency, and in our chat we get a lot at how marketing and experiential blend, what it’s like to work as an embed in so many different companies, and her role as a mentor to young women in business. Plus, we get a glimpse into the future.  Links of InterestRuthie on LinkedIn The Participation Agency

Blending Marketing with Experiential

On Episode 142, Mark Schaefer is back to continue our discussion as we focus on customer loyalty dying and what marketers can do about it. In addition, we delve into viral marketing, what should be at the heart of successful marketing strategies, and how a marketer or executive can take practical and meaningful steps course-correct their business. Plus, we’ll look ahead, as we always like to do.LInksMark Schaefer on LinkedInMarketing Rebellion bookMark’s website

Customer Loyalty Is Dying

On Episode 141, Mark Schaefer is in to talk about his book—Marketing Rebellion—along with consumer trends, customer loyalty, and viral marketing. Marketing Rebellion is a manifesto of sorts about the rate of change in this world. In part one of our discussion, we talk about Mark’s notion that certain cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. And we find out about human impressions vs. advertising impressions.LinksMark Schaefer on LinkedInMarketing Rebellion bookMark’s website

Marketing Rebellion

On Episode 140, Maggie Fox is back for part two of our chat—and we get into the CEO/CMO relationship. Maggie has been on the front lines of that relationship and has some real wisdom to share. We also hear what her approach to being an “activist CMO” is, how the CMO role has changed in the recent years, and her reaction to whether the CMO role is dying—or not.Maggie Fox on LinkedIn

The CEO/CMO Relationship

On Episode 139, Maggie Fox is in to talk about the early days of building a social media consultancy, working at SAP and more. Fox is a CMO, social entrepreneur, advisor to high-growth companies—and so much more. In the first part of our discussion, we learn Maggie’s background, how she ended up at SAP, what it was like founding one of the first social media consultancies, and the advice she gives her clients at those high-growth companies. Link Maggie Fox on LinkedIn

From Solopreneur to SAP

On Episode 138, Vincenzo Landino. Last time we talked about Secret, Jeep, Walmart, Hulu, Mountain Dew, and Hyundai. But there was one missing, wasn’t there? Google’s “Loretta” spot. Plus we get a glimpse into Vincenzo’s background and what he’s up to with AFTERMARQ.LinksVincenzo’s #BrandBowl threadVincenzo on LinkedIn AFTERMARQ

Google’s “Loretta” Spot

On Episode 137, we have Vincenzo Landino in to talk about super bowl ads. I bumped into him on Twitter a while back and we struck up a discussion. I was originally thinking of talking to him about CEOs and social. But then I saw his Twitter thread on #BrandBowl and asked him if we could go through some highlights of the spots. He agreed. And here we are—talking about Secret, Jeep, Walmart, Hulu, Mountain Dew, and Hyundai in part one of our chat. Links of interestVincenzo’s #BrandBowl threadVincenzo on LinkedIn AFTERMARQ

#BrandBowl

This week, we're digging into the archives. Today, we look back on a great discussion with Francesca Gino, the Tandon Family Professor of Business Administration at Harvard Business School. We went on location to talk with Francesca, who has been honored as one of the world’s top 40 business professors under 40 by Poets and Quants. When we talked, he book, Rebel Talent—Why It Pays to Break the Rules at Work and In Life, had just come out. If you fancy yourself a marketing rebel, or want to foster or understand the rebels in your company, you should listen closely to my chat with Francesca.

From the Archives: Rebel Talent

On Episode 135, Amanda Slavin is back to continue our chat about engagement. This time, we learn about some of the advice Amanda gives her clients looking for better engagement. We also get some success stories, find out the best ways to land customers and get them to stay loyal. And we take out the crystal ball and discuss how engagement will change in the years ahead. Links of InterestCatalystCreativ Amanda Slavin on LinkedInThe Seventh Level book

How to Adapt for Better Engagement

On Episode 134, Amanda Slavin, who runs an agency—CatalystCreativ—that focuses on engagement through design, experiences, and marketing strategy, is with us. She has a book called The Seventh Level, which is based on an engagement framework she uses with her clients. In part one, we touched on a constituency that is often ignored when we think about engagement—employees. Links of InterestCatalystCreativ Amanda Slavin on LinkedInThe Seventh Level book

All About Engagement

On Episode 133, we’re joined by Jocelyn Kopac to talk about building a great brand. Jocelyn started out in music and moved into speaking, venture capital, and brand work. She currently works with clients that need to move their brand online—people like speakers and coaches. It’s an interesting space, and Jocelyn has a fascinating point of view. 

Building a Great Brand

On Episode 132, we’re back with Joe Auer, who founded Mattress Clarity. This time, we dig into SEO, his YouTube strategy, and where he sees SEO and content headed in the years ahead. He starts off with his secrets to SEO success and how he built his business on SEO. Links of InterestMattress ClarityMattress Clarity on YouTube

Building a Business on SEO

In each episode of Confessions of a Marketer, Mark Reed-Edwards talks with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more have all shared their wisdom with Mark. Now in its second season, and covering everything across the marketing landscape--from brand to product to privacy, and everything in between--the podcast has become a must-listen for marketers around the world.Episodes go live most Mondays and Thursdays. 

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Confessions of a Marketer

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