How much does marketing news really matter?
I hopped up on my soapbox recently, as I am wont to do, and wrote this: "Over the past year as our news editor, I've edited more than 100 news article...
Content Lab
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Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next? If so, Content Lab is for you. Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.
They Ask, You Answer and diversity, equity, and inclusion
Last week, I wrote this: "If you're creating content as a means to drive traffic, leads, and sales for your company, the imagery you use to augment or...
What the heck is going on with all the Google updates?
In the past 45-ish days, Google has rolled out six different updates: Big ups to Search Engine Roundtable for this graphic. It doesn't help that the f...
Realities of outsourcing content for inbound marketing
Let's say you want to get started with inbound marketing and creating the content you need to establish yourself as the No. 1 authority in your space ...
How to get started creating video
If you saw my talk at Video Sales and Marketing World last year – psst, VSMW2021 is coming next month! – you know that when I was given the gift of ru...
Creating content your buyers will love
This episode features a special guest, Shondell Varcianna of Varci Media. It's not enough to simply create content that answers our buyers questions. ...
'Dumbing down' your content isn't dumb
A couple of weeks ago in the IMPACT+ forums, one rockstar content manager had this very honest answer to a prompt I had about what everyone thinks is ...
Why personality in content is profitable and how to do it
You know what kills me? When someone tells me their people are their greatest asset at their company... and then I look at their blog. Every single ar...
Writing about competition in content
Did you know that competition-based content goes hand-in-hand with creating content proven to drive the most revenue at your company? I know, I know. ...
Unexpected 2020 lessons and resolutions for 2021
Welcome to 2021, ladies and gentlemen. Although John and I are both forward-thinking individuals, he and I realized something. Yes, it's supremely tem...