23 - Mobile and other final content thoughts
Mobile content creation has gotten easier and here are some tips on how to create content quicker from your mobile devices. On the flipside mobile usa...
Content Performance Culture
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40,000 marketing jobs are posted per month in the USA, according to LinkedIn. Of course companies want those marketers to perform, which is why we need Content Performance Cultures. Christoph Trappe will share strategies from his third book here chapter by chapter.
22 - How to be audience first
In this chapter from my book I talk about how to be audience first in all of your campaigns to drive long-term results. The book can be found here: ht...
21 - The importance of going into the weeds for leaders
In this chapter from the Content Performance Culture book I talk about the importance of diving into tasks and rolling up your sleeves. Even for leade...
20 - How to not get in a rut (Content Performance Culture)
Getting into a rut in a content performance culture or just any marketing culture is so easy to do. Let’s talk about how to notice that you have gotte...
19 - How to keep up with all this content
For executives, team leaders and team members it can be hard to keep up on all the content that’s being produced. In this episode I’m talking about my...
18 - Content Performance Culture: How to handle corrections
This chapter of my new content marketing book talks about how to handle corrections to mistakes in web content. Don’t forget you can also get the book...
17 - Content Performance Culture: SEO
This episode talks about how to build on accidental SEO success, how long it actually takes to rank for a term, how social media and podcasts play int...
16 - Content Performance Culture: Using automation
In this chapter from the Content Performance Culture book I talk about how to learn automation, what are the most common ways marketers can use automa...
15 - Content Performance Culture: Avoiding duplicate content
In this episode I talk about how you can avoid duplicate content issues while still maximizing your content everywhere. For more on content performanc...
14 - Content Performance Culture: The tools I use to cover just about all stories
What tools to use is often an interesting debate among content creators. In this episode I share how I spend the least amount of money to get the most...