What is Corporate Communication. The Creative Strategy Classroom Podcast
We discuss the vast field of corporate communication and look at its role in a company's communication setup. Topics in the podcast: understanding ...
Ep 4 What is advertising? In simple words. Creative Strategy Classroom Podcast.
We take a brief look into the definitions, functions, purposes, scope, history, and future of advertising. We also look into how advertising works ...
Ep 3 - What is 'Positioning' in Marketing
Definitions positioning in simple words. Analysis of positioning statements of six of India's leading toothpaste brands in 2021.
Ep 2 - What is a brand? Definitions and Examples In Simple Words
'Brand' is an elusive concept. Asst Professor Vishal Nayak demystifies the concept of 'brand' in simple words. The episode discusses the history of...
Episode 1 - Q: What is Marketing? Answers and Examples
Podcast topic: What is Marketing
Level: Basic
This episode provides a quick understanding of the term 'marketing' with examples of Sony...