 Building a successful brand is about so much more than your product itself. It’s about selling the mood your product creates; the experience, from start to finish. From the moment you enter a website and read the description of a product, to the messaging, the packaging, the vessel - it all needs to have a unified presence. This is how you captivate and inspire your client, through storytelling and connecting them to your product.   When designing all aspects of your brand - product, packaging, social media, etc - it’s important to pull from what inspires you. Your family history, travel, or current surroundings will help influence the vision of your brand. Storytelling through colors, design, fragrance, or sound can connect all of your inspirations and tie everything in your brand together.   To help us better understand how to create a successful and unified brand - I’ve brought on travel and lifestyle expert, and founder of Harlem Candle Company, Teri Johnson.   Teri, a native Texan, decided to make the New York City neighborhood of Harlem her permanent home and through intense research, she discovered Harlem’s vibrant and rich past. She started the Harlem Candle Co. in her kitchen in 2014. Through her travels to nearly 70 countries, she discovered the power of scent and its ability to transport you through time and place. Teri now designs fragrances alongside award winning perfumers to produce beautifully scented candles that celebrate the Harlem Renaissance.   Learn more about Teri’s successful brand story - by downloading this episode now.   “I want to constantly elevate the brand and constantly deliver the best customer service and fulfillment service possible. That’s the goal.” -Teri Johnson   Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Highlights – Examine what’s important to you and what you believe; maintain those values while being flexible in your approach to life and business. Trust that enough people see value in what you do and want to work with you, be comfortable and confident in that. Don’t become so much of an expert that you become selfish more than selfless. Be confident that you are giving your client what they need, even if it’s not what they think they want. Pattern matching is the essence of everything we do; when you see the patterns, you can solve problems more efficiently. You can’t connect the dots moving forward, only when you’re looking back. See how your unique ability aligns with what you love to do through stepping outside yourself. Guest Contact – Teri Johnson’s Website Teri Johnson’s LinkedIn Teri Johnson’s Twitter Teri Johnson’s Instagram Teri Johnson’s Facebook Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources –   Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it’s not which is why you’re not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I’ll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we’ll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let’s get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success. 

Creative Warriors

640: Teri Johnson - Harlem Candle Co: A Brand Story

 We live in world of limitations in business. There are only so many days in a year and hours in a day. Our calendars have limitations and our to-do lists max out. We bounce off the walls of these boundaries like a pinball machine. What if there was another way? A way to think unlimited instead of by the limits that seem to be imposed on us. There is. Have a listen.   Join 18,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success. 

639: Coaching Break - How to Think Unlimited

 Many professionals will tell you things they think you want to hear, but the people you trust are the ones who tell you what you need to hear. This is important to apply in your business because you are the expert and just because your client has a vision, they are hiring you for your expertise. When you are confident in your ability and present your client with the best result based on your expertise, they will come to trust you and your business will grow exponentially.   

638: David Baker - The Business of Expertise

 To be compelling is better than being different. Being compelling is the best way to draw people in. When you're compelling, you not only get attention but people can't take their eyes off you. Compelling is everything. What makes you compelling is your unique perspective. In this episode, I share what unique perspective is and how you can find your unique perspective.   There are three coaching questions in this episode for you to ask yourself- 1) What expertise do you already have that can be layered on top of what you do now to give you a unique perspective? 2) What life story gives you a unique perspective about your area of expertise? 3) What past work experience can be added to what you do now that gives you a unique perspective?   Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success. 

637: Coaching Break - How To Be The Most Compelling in Your Field

 One of the most human characteristics we have is empathy. Oftentimes you feel the need to change your persona when entering the workplace, being more guarded or less emotional. Large companies rarely give a demonstration of empathy in the workplace, but this can truly be the most important key to success. When you are empathetic to your clients and lead with compassion, you’re reflecting your personal values and therefore the values of your brand. Your market isn’t just for anyone who needs what you have, it’s for the specific clients that share your values and appreciates the benefits you have to offer.   Find your people by talking to them, understanding them and asking them how they would describe your work. Then use the words they are using in your branding and marketing messages, because odds are, the person reading these messages will feel heard and seen. This is the best way to get connective and empathetic messaging because you’re seeking to understand things from the customers point of view. The actions of you as a person interacting with your customer, is what will make or break your brand.   To help us better understand how to harness the value of compassion - I’ve brought on brand strategist, author, and speaker Maria Ross.   Maria crafted branding and marketing strategies for Silicon Valley start-ups, global software firms, Internet companies, and consumer businesses and created communication and training strategies for Fortune 1000 clients at Accenture. She is an accomplished brand strategist, author, speaker, and actress. She earned a B.S in Marketing and a minor in Spanish from Indiana University, Bloomington. She has been a frequent guest writer for many business and lifestyle publications, such as Entrepreneur.com, The Huffington Post, OPEN Forum, MarketingProfs, Seattle Business, Columbus CEO, IntoWine and Life By Me - as well as being featured in outlets such as MSNBC, ABC News, NPR, and Entrepreneur Magazine.   Learn how to demonstrate empathy in your business - by downloading this episode now.   “It’s the actions of you as a person, interacting with a customer, that makes or breaks your brand.” - Maria Ross   Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Highlights – Cash-flow, creativity, and compassion are not mutually exclusive. Find your people and understand them by talking to your ideal customer and persona, then use their words in your sales and marketing messages. Brand is expressed three ways - visually, verbally, and experientially. Align your values and humanize the work relationship. The future is automated, the only thing that will differentiate your business is the personal touch. When customers feel like you have their back, they’ll have yours. They will cut you slack and be more forgiving. Live out your brand in the way you do business so that people get a consistent message. Guest Contact – Maria Ross’s Website Maria Ross’s Facebook Maria Ross’s Twitter Maria Ross’s Instagram Maria Ross’s Youtube Maria Ross’s Book: The Empathy Edge Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources –   Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it’s not which is why you’re not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I’ll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we’ll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let’s get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.   

636: Maria Ross - Empathy as an Engine of Success

 Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success. 

635: Coaching Break - How Empathy Can Change Your World and Business

 Networking is arguably one of the most important skills in business but it can be extremely intimidating to build connections. No matter how hard you try, you cannot force anyone to like you. Instead, you have to first like yourself, and then be willing to share yourself with others so that they can see what is uniquely likable about you. Likability is the foundation of connection and from there you can become a successful connector by adopting these seven mindsets - being open and accepting, having a clear vision, believing in abundance, establishing trust, being social and curious, being conscientious and having a generous spirit.   

634: Michelle Tillis Lederman - Build Real Relationships, Get Real Results

 You know the expression, "You only have one chance to make a good first impression." Nowhere is that more true than in branding. And not just in the way that you think. Listen to this episode to find how why first impression is not only important to compel your ideal client but also to make your business easier.   Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Make sure YOUR voice is heard as a self-employed business owner and add your name to the Voices of the Self-Employed advocacy group! A grassroots movement to protect your rights and influence legislation. Add Your Name Here! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success. 

633: Coaching Break - Why First Impression is Critical

More often than not, we are our own worst critics. Change the way you treat yourself - take time to set clear and exciting goals that you believe in. Try not to get caught up in how big the goals you set for yourself are - it doesn’t matter how big if you have no belief in yourself to accomplish that goal. Keep your ideas big, but take small steps on your path to success. When you feel better, you do better. Give yourself permission to do self-care, you can’t find clarity without taking some time for yourself. Even if it’s just a short walk or brief meditation, be present in the moment and check in on what’s important for you. Find one small thing you can do to combat stress. Ask yourself what you need and what you want and say no to things that aren’t driving your agenda.   To breakdown the 4 factors of her Success-Energy equation - I’ve brought on speaker, author, coach and consultant Michelle Cederberg.   For 15 years Certified Speaking Professional Michelle Cederberg has captivated audiences across North America with her empowering and humorous messages about how to set worthwhile goals, get energized for success, and live a Carpe Freakin’ Diem life. She holds a Masters in Kinesiology, a BA in Psychology, a specialization in Health and Exercise Psychology, is a certified exercise physiologist, a Certified Professional Co-Active Life Coach, and an ORSC-Trained Team Coach. She truly combines mind, body, and practicality to empower change.   Learn how to set worthwhile goals and get energized for success - by downloading this episode now.   “Time is finite, but energy is infinite.” - Michelle Cederberg   Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Highlights – Big ideas, small steps - set resonate goals rather than big goals. Belief is the most important factor in your success. When your goals are important to you, you will be excited to achieve them. Take time for self-care because when you feel better, you do better. When combating stress, pause and find one small thing you can do right now. Don’t be afraid to say no to things that aren’t driving your agenda. Check in with yourself often, be present in the moment and ask yourself if what you’re doing is beneficial to accomplishing your goals.   Guest Contact –   Michelle Cederberg’s Website Michelle Cederberg’s Facebook Michelle Cederberg’s Twitter Michelle Cederberg’s Instagram Michelle Cederberg’s Youtube Michelle Cederberg’s Book: The Success-Energy Equation   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources –   Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it’s not which is why you’re not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I’ll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we’ll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let’s get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success. 

632: Michelle Cederberg - Reach Your Goals With The Multiplier Of Energy

 Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here!   Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success 

631: Coaching Break- Looking For An Answer? Try Active Journaling.

 You must work on finding the icon within yourself in order to become an iconic brand in the world and ensure that your message isn’t instantly discarded. How do we find the icon within ourselves? Try asking yourself, what is the best of my offering that corresponds to the emotional concern of my audience in relation to my product.   To breakdown how to stand out in a world full of overloaded content - I’ve brought on Iconist Jamie Mustard.   Jamie Mustard is a strategic multimedia consultant, art, design and product futurist, creative artist and Iconist. His passion is to teach the science and “art of obviousness,” helping professionals, change agents, artists, and businesses confidently and at will make their messages, brands and ideas stand out to their desired audiences. Jamie’s Iconist work has spanned some of the world’s leading companies, technologies, artists, designers, creatives, and nonprofits.   Learn how to transform your business into an iconic brand - by downloading this episode now.   “You don’t need to be iconic to 7 billion people. If you’re iconic to a thousand people in the world that's enough to be sustainable, whatever active work you're doing.” - Jamie Mustard   Highlights – The average person is bombarded by about over 15 thousand advertising messages a day, which results in them only partially paying attention. Anything someone can’t understand before they’ve had a chance to think gets instantly discarded. Using blocks ensures that your audience understands you in their lizard brain. A block is an icon waiting to happen - something simple but unavoidable that you can easily and instantly understand, not unlike a road sign. Monolithic repetitive communication is the anatomy of what makes something iconic. It’s important to first find the icon within yourself, in order to make your brand iconic. Repetitive emotional concept is the idea that there is an intersect point between the best you have to offer and the emotional concern of your client. Magnetize attention with oversized and repetitive messages.   Guest Contact –   Jamie Mustard’s Website Jamie Mustard’s Twitter Jamie Mustard’s Instagram Jamie Mustard’s Book: The Iconist   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources –   Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it’s not which is why you’re not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I’ll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we’ll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let’s get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.   

630: Jamie Mustard - How to be an Iconic Brand

 I posed the question in our community Facebook group about what you wanted coaching on. By far, the most common request had something to do with how challenging it is to separate our business from our personal lives. So, here you go! I share what I do myself as well as what I have suggested to coaching clients.   Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success 

629: Coaching Break- When There's No Division Between Your Business and Personal Life

 Wisdom is not having all the answers, but knowing where to find them. Learning technology in business is similar in that you can not be afraid to fail because that fear will keep you from being your best self in business. You have to ask questions, play around with it, and remember that most of the time your peers have the same fears you do.   As a small business owner, don’t compare yourself to larger brands that have entire social media and ad teams. The social media platforms you chose to join should depend on your target audience. Get on one or two social media platforms that are most beneficial to your brand, and absolutely master them.   To help make complex social media and web concepts more accessible and easy to understand - I’ve invited technology strategist, certified futurist, and friend, Crystal Washington.   Crystal Washington is a social media marketing strategist, speaker, co-founder of Socialtunities- a social media instruction brand that trains Gen Ys-Boomers on the strategic use of social media, and the author of The Social Media WHY: A Busy Professional’s Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter, YouTube, Pinterest, Google+ and Blogs for Business. She is hired by corporations and associations around the globe to provide keynotes, workshops, and webinars.   Learn to leverage technology to increase profits and productivity, by downloading this episode now.   “Typically the things you do not enjoy doing are the things that are also sapping your productivity.” - Crystal Washington   Highlights – Technology is agile, it is constantly changing - it’s okay to not get it right the first time, because most of your mess ups you’ll be able to recover from. Don’t be afraid to ask questions! Let go of the fear of looking foolish. No matter what the social network is, all of them have business application if your target market is living there. Your job as the leader of your organization is to focus on revenue generating activities. The key to efficiency - it's not about reorganizing the order in which we do things - it's a shift in how you think. You have to relinquish some control and be okay with someone else performing at 92% because it's still an A grade. Focus on the things that get you repeat clients and draw in clients; administrative tasks must be handed off. Boolean search is an extremely helpful tool to better target the types of results you want. Eat fear for breakfast every morning! Do something that scares you everyday.   Guest Contact –   Crystal Washington’s Website Crystal Washington’s Twitter Crystal Washington’s Facebook Crystal Washington’s YouTube Crystal Washington’s Book: The Social Media Why   Contact Jeffrey – Website Coaching support My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share! Resources –   Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it’s not which is why you’re not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I’ll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we’ll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let’s get your business speaking the right LINGO!   Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success. 

628: Crystal Washington - Make Technology Your Friend

 If you're looking for some coaching on how to get some business rolling, here are three ideas that won't cost you anything and have been very effective for many of my clients. These are some first step ideas to get things going which I understand is very much needed for a lot of businesses right now.   Contact Jeffrey - Website Coaching Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDx LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple LINGO Review application and I'll take a look at your website. I'll email you a few suggestions to improve your brand message to attract more of your ideal customers. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life(May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success 

627: Coaching Break - First Steps for Business Growth

 You can never know when the perfect time to act on your self-employed dreams will tap you on the shoulder. Some would even argue that there is no such thing as the “perfect time.” And if there ever was, it’s always in hindsight. But there is such a thing as preparation. And the way to be fully prepared to seize those perfect opportunities is to find yourself a mentor.   

626: Kevin Harrington and Mark Timm - Lessons From the Mindset of Exponential Thinkers

Creative Warriors is a podcast and community for entrepreneurs, out-of-box thinkers, innovators and ambitious individuals that need creative solutions in business. We realize that entrepreneurship and being a Warrior is a mindset, a spirit and a challenge. And we need a different way of doing business. We discuss marketing, branding, productivity, mindset, building meaningful relationships with customers and living a fulfilling life of purpose. Everything that it really means to be a Creative Warrior. It is our goal to create, serve and be prosperous. Brand consultant, business coach and author of LINGO: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible, host Jeffrey Shaw, interviews bestselling authors and inspiring entrepreneurs, who will change your way of thinking and provide practical ideas that you can apply directly in your life and business. Two episodes each week- one content-rich interview with a thought-leader and the Talking Stick episodes are casual conversation starters designed to be relatable for the everyday entrepreneur.

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Creative Warriors

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