Supercharging the customer journey with analytics data
Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, ...
CRO.CAFE Podcast
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Wekelijkse Nederlandstalige podcast over Conversie en Customer Experience Optimisation waarin psycholoog Guido X Jansen elke week met een andere gast praat over hun werk in CRO en de laatste ontwikkelingen in het vakgebied. Allemaal zodat jij weer op de hoogte bent en nieuwe inspiratie hebt voor je eigen optimalisaties!
Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy
Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.
Where to start when the company needs CRO, but doesn't know they do.
In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in ...
Optimizing Conversion Rates by Working on Just One Page. Genius or Madness?
Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even w...
Using text messages to improve conversions and retention
Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.
Bayesian expected loss: Telling a complete story with data
We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expecte...
Top 10 reasons your A/B tests fail the Quality Assurance phase
Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live.