Multi-touch Attribution Models with Dan Mcgaw
In this interview with Dan, you'll learn about:The importance of governanceThe significance of measuring your business's touchpointsWhy accepting impe...
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Thoughts & Interviews with experts who improve their business with data. Learn how to improve your marketing and revenue with straight-forward strategies you can do today.
Creating More Efficient SOPs with Say Gabriel
In this interview, Keith and Say discuss:- The importance of modifying your typical checklist SOP- The differences and the benefits of both a top-down...
Descriptive Content & Authentic Marketing with Matt Giovanisci
During our interview Matt and I talked about:Honesty and authenticity in marketingDescriptive content over prescriptive contentJack of all trades vs s...
Data driven lead generation & sales funnels with Brent Weaver
In this episode of Data Beats Opinion, Brent and Keith discuss:Understanding what data to look at, interpreting it correctly and following what the da...
Warm audiences, fresh content & current data: the recipe for successful Facebook ads with Ryan Stewart
Ryan sat down with Keith to discuss:- The effectiveness of Facebook's algorithm and why the biggest variable now is content- Using data as a driver wh...
Reducing Churn & Increasing Customer Happiness with Val Geisler
In this interview with Val, we discuss:The metrics you should know when it comes to your email marketingThe benefits of using consultants to scale you...
Building Talented and Engaged Remote Teams with Jevin Maltais
In this talk with Keith, Jevin discusses:Why hiring the best people probably means working with them remotelyHow offering remote work helps you attrac...
The Importance of Personalization in Online Marketing with Jason Resnick
In this interview with Jason, we cover:How Jason got his start in eCommerceHis journey with WooCommerceThe importance of personalization in online mar...
Building Community, Leveraging Novelty & Creating Urgency with Kurt Elster
In this interview with Kurt, you'll learn:the importance and impact of noveltythe effectiveness of combining community building with media creation an...
Refining Your List with LeadShield.io
In this interview with Brandon, we discuss:The inspiration behind the creation of LeadShieldThe surprising thing Brandon found in the process of creat...