06 My interview with Guy Kawasaki was about Apple's differentiation and Social Media
Talking to Guy Kawasaki was just awesome! He was in the team that released the Macintosh, the first Personal Computer with a UI and a mouse! They chan...
Differentiation in marketing
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About
Available on iTunes, Spotify and PodBean. Gabriele Carboni is a marketing and communication consultant based in Italy. Defined by Going Global UK "Leading expert in international marketing strategies", he is an entrepreneur and a journalist, focused on strategic marketing and digital transformation.
05 The true story of a coffee roaster
How does a coffee roaster differentiate from the competition? How do you connect the marketing strategy to the advertising? This podcast is the case s...
04 You don't need a website, you need a strategy
Your website should be an investment, not a cost. Learn how to approach the digital strategy and build a great website. See more on http://visualcommu...
03 What did I learn talking two times with the father of marketing
From differentiation to social media to innovation to differentiation again. My discussions with Prof. Philip Kotler, the father of modern marketing. ...
02 Can sustainability be a differentiation characteristic?
Does sustainabiliy affect the Marketing Distinguo? Or is it the other way around? How should marketers help leaders to integrate sustainability thinki...
01 Introducing the Marketing Distinguo concept and method
The Marketing Distinguo is a simple process to answer the question: “Why should I buy your product?” A glue concept between brand positioning and USP ...