If you are not active on LinkedIn RIGHT NOW you are missing out! In this episode I talk LinkedIn Ads strategy, targeting capabilities and the latest u...

This episode is for small, independent restaurants who want to survive and hopefully grow during the Coronavirus Pandemic. I touch on user behavior, p...

I break down content upgrade ideas for a pool & spa brick and mortar in my town and principles for valuable original content that could apply to any S...

We discuss the scenarios when you should and should not bid on your own brand and how to do your homework to ensure that clicks are additive. Connect ...

When there is too much risk in your marketing mix or media plan, your growth can suffer or you may eventually experience catastrophic loss of new busi...

In this episode I break down marketing approaches to increase revenue for small, local, independent pizza shops. I talk: Google my business and review...

We dive in to the importance of CPM, CTR, and CVR for spotting trends in your Facebook Ads account.

Three reasons why your FB Ads performance could be volatile, how to limit your risk, and what to do about it.