Direct to a Billion Consumers
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India is booming with opportunity, yet building a consumer brand here is a Herculean task. With a market of a billion plus consumers, one of the world's fastest growing economies it is also the most difficult to navigate. Join Arjun Vaidya (CEO, Dr. Vaidya’s, Forbes 30 U 30) as he takes you through the world of Fast Moving Consumer Goods (FMCGs), with some of the best minds from the ecosystem. This podcast features real world insights from founders of disruptive brands like Epigamia, Wow, Sleepy Owl and the Moms Co, who have made great strides in this sector. They'll talk about everything from building a brand from the ground up, convincing the first set of consumers, launching new products, mastering distribution and much more... Tune in and gear up to see how you can go Direct to a Billion Consumers.

Episode 6: Tarun Sharma, mCaffeine

“I am who I am and, I will consume products that make me believe in myself". In this episode, join Arjun as he talks to Tarun Sharma, Founder of mCaff...
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Episode 3: Ankur Goyal, & Me

"A woman focused brand is not niche – it caters to almost 45% of the population! "In this episode, join Arjun as he talks to Ankur Goyal, Co-Founder, ...
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Episode 0: Introduction

"India is a big opportunity.... yet, building a brand in India is a Herculean task"Meet your host Arjun Vaidya, a proud Indian and D2C Entrepreneur. A...
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