 Building a brand in the digital age is forcing companies to innovate like never before. Read more >    Listen to the podcast (duration: 19:09) >   

Discussion in Digital

Discussions in Digital: Surveying the brand-building landscape

 Influencers—consumers who promote products to their followers on social media—are a new frontier for traditional marketers. Read more >    Listen to the podcast (duration: 23:34) >   

Discussions in Digital: Influencer marketing is ready for its close-up

 What capabilities should you develop internally and which should you outsource? Brian Gregg (McKinsey), Michael Miller (T-Mobile), Sarah Armstrong (McKinsey), and Dianne Esber (McKinsey) discuss. Read more >    Listen to the podcast (duration: 19:11) >   

Coping with the new normal in marketing agency relationships

 As digital ecosystems expand and the lines between sectors blur, marketers are re-thinking how to build value and their own roles. Brian Goffman (McKinsey, Brian Gregg (McKinsey), Dianne Esber (McKinsey), and Dave Morgan (Simulmedia) discuss. Read more >    Listen to the podcast (duration: 17:59) >   

What's a marketing ecosystem and what does it mean for marketers?

 Digital has already had a big impact on B2B companies. So where does the value lie? Read more >    Listen to the podcast (duration: 19:39) >   

Moving B2B companies into the digital world

 In this discussion, McKinsey's Brian Gregg speaks with Jacques Pommeraud (former executive at Salesforce), Jon Weinberg (Sephora) and Dianne Esber (McKinsey) about how strategy is evolving quickly is some unexpected ways. Read more >    Listen to the podcast (duration: 21:32) >   

How strategy is evolving - and staying the same - in the hypergrowth digital age

 In this discussion, McKinsey's Brian Gregg speaks with David Lee (Impossible Foods), Pavan Tapadia (Yammer) and Dianne Esber (McKinsey) about how large companies and startups adjust their cultures to balance agility and stability. Read more >    Listen to the podcast (duration: 18:43) >   

Discussions on digital: How large and small companies build a digital culture

 In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age. Read more >    Listen to the podcast (duration: 20:16) >   

Reimagining customer experience in mobile age

 In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Jennifer Betka (Stubhub), Robert Chatwani (Teespring), Dianne Esber (McKinsey), Peter Kim (Might Hive), and Mark Phillips (Hotel Tonight) to discuss how marketing has changed, and what it means to business. Read more >    Listen to the podcast (duration: 21:27) >   

The new world of marketing

 In this "Discussion on Digital", McKinsey's Brian Gregg speaks with Nicolas Franchet (Facebook) and Rebecca Wahl (Google) to discuss the ROI of digital advertising and marketing Read more >    Listen to the podcast (duration: 20:37) >   

Measuring marketing's impact

 McKinsey's Brian Gregg speaks with leaders in Silicon Valley to understand how companies are starting to think differently about mobile during this "Discussion on Digital". Read more >    Listen to the podcast (duration: 24:17) >   

Mobile: What's next

 McKinsey partner Brian Gregg hosts a "Discussion on Digital" with Tim Anderson (Glassdoor), Kiran Prasad (LinkedIn), Dianne Esber (McKinsey), and Anne Robie (StubHub) and discusses how the workplace is changing. Read more >    Listen to the podcast (duration: 24:17) >   

War for talent in the digital age

 In this "Discussion on Digital", McKinsey's Brian Gregg speaks with leaders in Silicon Valley to explore how emerging technologies are reshaping business and consumer behaviors. Read more >    Listen to the podcast (duration: 23:52) >   

Mobile, social, and new trends in consumer expectations

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.