Ari Lewine, Co-Founder and CSO of TripleLift sits down withPeter Naylor the Senior Vice President and Head of Advertising Sales at Hulu. Peter and his team are credited with reinventing what  TV ads look like, evolving traditional :15s and :30s spots to viewer first ad experiences that go beyond traditional ad breaks. Peter discusses old and new tv and where we are moving as an industry.

Earning Attention

Peter Naylor | People Don’t Hate Ads They Hate Irrelevance

The world of content and advertising is evolving quickly. The world’s largest content creators, distributors and brands are all vying for the same thing: your attention. Produced and curated by leading advertising technology company TripleLift, Earning Attention brings you in-depth conversations with the leaders who are driving this evolution.

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Peter Naylor | People Don’t Hate Ads They Hate Irrelevance