Betsy and I take a dive into what it takes to be successful on Amazon in 2021, including pricing strategy, how to position your brand, and how to navigate a marketplace that is growing in both opportunity and challenges.  Betsy is the co-author of The Amazon Roadmap: How Innovative Brands are Reinventing the Path to Market, the quintessential start-to-finish guide for brands who want to launch, recalibrate, or optimize their Amazon business and ensure continued growth on this powerful platform. As Seventh Generation’s first eCommerce channel director, Betsy pioneered the company’s innovative eComm strategy and created a thriving multimillion-dollar partnership with Amazon and other key online retailers. Since founding McGinn eComm in 2014, Betsy has worked with hundreds of natural and specialty brands to establish and strengthen their strategic direction on Amazon and their own Direct-to-Consumer eCommerce. From product development and profitability analysis to guiding organizational change, McGinn eComm leads clients through every step of this complex channel, helping to ensure successful and profitable online businesses. With more than a decade of eCommerce experience, Betsy is a thought-leader and regular speaker at workshops and conferences globally. 

Eco D2C

09 - Amazon Pricing Strategy, Positioning, and Pitfalls for 2021 With Betsy McGinn

Bená is CEO and founder of Maggie's Organics, the oldest living organic apparel company in the United States. Listen to how a robust network, and no small amount of ingenuity, helped turn company rocking setbacks into their most innovative moments time after time. 

08 - Turning Crisis Into Opportunity (Repeatedly), The Story of Bená Burda and Maggie's Organics

Robb takes a deep dive on the Walden Hyde Formula, researching which of your values resonates most with your customer base,  and how Walden Hyde helps purpose driven brands use their mission to drive business forward. 

Episode 7: Robb Shurr of Walden Hyde

We take a deep dive into the process of how TJ and the Bobo's team are smashing growth goals and assumed "rules" in retail, and how they are scaling Bobo's to compete with the largest brands in their category. 

Episode 6 - TJ McIntyre, CEO of Bobo's Oat Bars

We take a deep dive with Steve on the early days and how Silk Soy Milk grew to hold 86% of its market, innovating to get to the top of a competitive categories small and large, and most of all maintaining a fanatical commitment to your core mission, and connecting it to decisions throughout your business.

Episode 5 - Steve Demos of White Wave, Good Belly, Next, and more.

Join us for a conversation about brand development, product validation, and using organic social and email to grow your brand with Matt McLaughlin. 

Episode 4 - Matt McLaughlin of Elustra Consulting

Join us for a deep dive into selling on Amazon, how the marketplace is changing fast, and what brands both large and small need to do to succeed in this increasingly competitive marketplace.    From the episode: Sam's promo code FeedbackWhiz is DASHWHIZ. The first 30 days are free so take advantage of that first. After that, just plug in this code at checkout:  DASHWHIZ and you'll get 50% off your first paid month's subscription.

Episode 3 - Sam Hager, President of Dash Applications

Join us for a conversation with Will about testing and validating product ideas, building an audience, the nuts and bolts of crowdfunding, and effectice marketing strategies to maintain momentum throughout.

Episode 2 - Will Russell, CEO of Russell Marketing

The nuts and bolts of how Colin McIntosh validated his product, executed the most successful crowdfunding campaign in his category in Indigogo history, and scaled quickly on Amazon. 

Eco D2C Episode 1 - Colin McIntosh, CEO of Sheets N Giggles

Welcome to the Eco D2C podcast, where we break down the growth strategies behind successful natural and eco-focused companies.