ENGINE In Conversation With: Danny Barrasso (Esprit) on Transforming Retail
Transforming retail organisations from the inside out The retail industry continues to feel the pressure of the changing customer with declining sales...
ENGINE Presents
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About
Here at ENGINE, we've been thinking about the many brilliant and wonderful people that come through our doors and their many different stories - and it just makes sense to us to share them. Bringing together people from all over the business and different industries, our carefully curated series of conversations is an informal journey through current issues. We’ll be releasing some quickfire interviews on all kinds of subjects – from the challenges facing workplaces to the future of data, and from the art of storytelling to the realities of influencer marketing.
A Year of Excellence: ENGINE Sport's 2019 Highlights
From cricket to women's football and rugby to American favourites, 2019 has been a bumper year for incredible sporting events. With so much going on, ...
Notes on a Scandal: Crisis PR and the Crown
From a bit player on the fringe of the Epstein scandal to the star of a full-blown crisis – Prince Andrew has had quite the week. But how did he manag...
Fit For Future: Marketing Transformation
Faced with more data than we know what to do with and consumer expectations outstripping the ability to respond, the marketing mix continues to fragme...
Tokyo, Typhoon Hagabis & Hakas: ENGINE Sport and RWC’19
This weekend the Rugby World Cup concludes. Ahead of the final, Matthew Fletcher-Jones, Director of Comms at ENGINE Sport, and Tom Gladstone, ENGINE...
Under the Influence: Ellie Wilcox on Brands' Best Friends
The influencer is dead. Long live... the influencer? Despite claims that the influencer marketing industry is dead, we're not convinced. Predicted to ...
Mark Ritson on Heavyweight Marketing
Let's be honest; despite adapting to increasingly complex demands and requiring a broad skill set, marketing still has a bit of a reputation as being ...
The Power of Influencer Marketing
The words 'influencer marketing' are perhaps the most contentious in our industry today. Whether you love or loathe them, these popular figures have...
Setting Stories Free
We are living in a golden age of entertainment, in which anything and everything is at our fingertips and is increasingly available to enjoy free fr...
Getting More From Your Martech
So you've invested a lot in the latest marketing tech, but have yet to see any real value come out of it. Sound familiar? If implementation is takin...