Euro Digital Partners' Sean Patterson recently spoke at Oracle Corporation in Prague about the blockchain. In this short clip, he explains a provocative analogy for blockchain. Find Euro Digital Partners Online at: https://www.eurodigitalpartners.com https://twitter.com/Eudigitalp https://www.linkedin.com/company/eurodigitalpartners/ https://www.instagram.com/eurodigitalpartners/ Find recent presentations of Sean at: http://bit.ly/SeanPattersonBOF2018 http://bit.ly/SeanPattersonSeedstarsPrague2018 Euro Digital Partners Podcast Take his marketing course at: https://semrush.beatyourcompetitiononline.com Find EDP Capital at: https://startups.eurodigitalpartners.com

Euro Digital Partners Marketing Insights

Euro Digital Partners' Sean Patterson explains blockchain

Welcome to the Euro Digital Partners Marketing Insights podcast. I am Sean Patterson.  This is the fourth in a series of podcasts about social media management. First, an announcement about Euro Digital Partners. We are looking for a few good business developers. People who have a little extra time in their schedule who can arrange introductory calls. We will take care of the rest and enroll the clients, for which you will be handsomely compensated. Phone and social media skills will serve you well. We will even show you how to use the techniques and tools needed for success. So, if you or someone you know would be good for this role, head over to eurodigitalpartners.com/jobs So, with that in mind, let us begin with the Euro Digital Partners series on social media management and in this fourth part, we will discuss reporting to stakeholders. If you are new to this series, you might be interested to know why we created it. First, we wanted to acquaint potential customers with our way of thinking about social media and how we approach campaigns.  Second, we wanted to promote a forthcoming video series that we are doing on social media. Additionally, there is another benefit to those looking for great tools for marketing. Euro Digital Partners is working with the marketing intelligence tool, SEMrush, to develop a course on social media management. The course and this series will go a long way to prepare you for the SEMrush certification exam. It is a great way to prove to your employer or future employer that you are the digital marketing expert they need. On that note, we arranged, for you, a free 14-day trial with SEMrush. Point your browser toward http://beatyourcompetition.onlineto sign up. Just be aware that you will need to clear your cookies or open a private browsing window before you go there. Also, you will have to register with an email address, which cannot be the same as an account you have registered with them before. But again, that URL is http://beatyourcompetition.online. In this series, we already discussed how to create a social media strategy utilizing SMART Goals, and based on an assessment of your competitors’ strategies; then secondly, develop a posting schedules with effective, diverse content for your social media channels; then third, we made an analysis of whether we beat our competition! Clients and stakeholders want to results, but the thing is, they will not know about them if we do not show them. That is why this final installment of the Euro Digital Partners’ Social Media Management series is about reporting. Before we move to the final section of this course, we should circle back and re-emphasize the importance of scheduling in social media. Social Media Pros know that success in your social media campaigns is all attributable to planning and effective time use. For this reason, Euro Digital Partners’ uses the SEMrush Marketing Calendar tool. The Calendar helps us group marketing activities by goals within Campaigns. If you want to use the tool, there are three steps we suggest you take when creating your first social media campaign with SEMrush. Remember, the bigger your team, the more important the planning becomes. In fact, it can mean the difference between a smashing success or an abysmal failure.  We recommend you Set your goals, budget, target audience and other campaign-related information; Then add all the marketing assets you need to run your campaign; And finally, discuss your campaign’s progress with your team To get started, head to the Management section in the SEMrush sidebar Begin by clicking the Marketing Calendar, and then click the Create your first Campaign button, if you have not already set up a campaign. If you have, you can add another calendar if you have a Business-level plan. At this point, enter the campaign title, set the dates of the campaign, and assign it a color. Click the Campaignstab where you can give an overview of multiple campaigns, then try clicking the New Activity button. Entering the activity name, you can then edit details like due date, description, add tags, attachments, and comments, and as a plan subscriber, you can share the calendar with others.  Importantly, you can set in-app and email notifications as well as import ICS files from existing calendars in other applications. ICS is a common extension for iCalendar files, which are used to send calendar data. The extension is supported by several tools, such as Google Calendar and Apple Calendar. If you need to export the calendar, click the Export CSV button from the Calendar tab. The calendar will download in a spreadsheet compatible-file.  Now we have explored all the relevant tools we use in our toolkit to beat your competition in social media. Still, we would not be professionals if we did not report the results of our efforts to our clients and stakeholders. Fortunately, our SEMrush tool offers a flexible tool for reporting the information you may feel is most relevant to those stakeholders. Heading back to the Semrush site, return to the sidebar menu and under Management, you fill see the menu for My Reports. Click the Plus symbol and you will be prompted to create a new PDF report. Click Blank,at which point you will be taken to theReport Builder. Then click the Social Media tooloption, where you will be presented with the report widgets that you may find the most useful to present. Dragging and dropping the widgets from the sidebar into your report window will present you with some parameters for creating a completely customizable report.  Note that clicking the star next to the report in the sidebar will prioritize it as a favorite, while clicking the info circle will show you a preview of how that widget might look in your report. There are a couple of ways to organize these widgets. One way is to think about them in terms of data type, for example, table, bar, chart, trend, or line graph, etc. Another way to think about the organization of your custom report is to think in terms of internal versus external.  Some of the charts, like the Engagement trend by type chart will report data only about one of your own channels. Other charts like the Competitors comparison trend (Engagement)chart will show your client how you are competing against certain competitors. You can set your competitors using other tools as found in Domain Analytics, and then choose which competitors you want to include in the chart. Our favorites include the Social Media Activity, Facebook Reactions Distribution, Social Media Audience Trend, and Social Media Competitors widgets. One of the powerful aspects of the Report builder is that you can create reports that juxtapose data visualizations side-by-side while organizing the page layout using elements like headers, text boxes, images, columns, and page breaks.  You will want to be sure to upgrade your SEMrush account so that you can use your own logos on the cover page – a nice touch that your clients will appreciate. Once done with setting up your report, be sure to edit your cover page, but remember that you can edit it later by clicking Quick Modify. Now let us finish the report by clicking the Generate PDF Reportbutton. You will be given the option to email this report, schedule this report if you want it to recur on a regular basis, and you can also enable a table of contents.  Finally, click Save Settings then click Generate. The report is generated, and automatically downloads to your designated Downloads folder on your device. Also, remember that you can automatically generate PDF report from Social Media Tracker by clicking PDF button on the needed page. Let me end this course by suggesting a couple of tricks and tips for reporting. -    First, let me remind you that clients like to see data in different ways, so when you send a monthly report to your client, send several that paint clear, but diverse views. For example, try sending the social media activity report, the Facebook reactions distribution report, the social media audience trends report, and the social media competitors report. -   Second, if you get lost or need some inspiration, head to the Tutorialsbutton. Tutorial buttons are found throughout SEMrush’s tools to assist you in creating an effective workflow. -   Finally, and perhaps most importantly, get a native speaker to proof your reports – nothing turns customers off faster than a report full of misspellings, poor grammar, or out of context content. If you do not know a native, contact Euro Digital Partners’ and we will be happy to sort you out! As with all new tools, practice makes perfect, so try the tools we mentioned today. So that is the final installment of the Euro Digital Partners series on social media management. If you enjoyed this section about reporting your social media strategies, be sure to take our advice and share this great content.  Do you have other great techniques you use for social media management? Let us know, and we will add it to a future follow-up. If you are looking to learn more and are interested in some live instruction over facetime or in person, we will be holding some events later this Summer for those interested in exploring the world of digital marketing. Those already in marketing will find our instruction helpful, but we are always looking to work with middle managers and entrepreneurs who are looking to take their skills and business to the next level. Stay tuned for that!! Euro Digital Partners is always trying to find new and exciting ways to connect with fellow marketers, promote programs, find new clients, and inform the public about the latest topics of interest. That is why we created an insights page at https://eurodigitalpartners.com/insights – but then we got to thinking… What if we started a podcast to reach people who did not have time to read our posts, or needed something interesting to listen to on the morning commute? That is when we decided to start the podcast. Each month we bring you a new series of podcasts ranging from Instagram to PR to Facebook advertising. We really cover the gamut! If you have suggestions for future insights articles, or if you would like to contribute to the Euro Digital Partners Marketing Insights page or to the podcast, reach out to us at info@eurodigitalpartners.com Please, Tweet about us on Twitter (we are at EUDigitalP), Like us on Facebook, and follow us on LinkedIn. Subscribe to the podcast on Podomatic, or your preferred purveyor of fine podcasts, and mind our YouTube channelfor some interesting video demonstrations.  You can also find the podcast on iTunes, Sticher, Spotify, Amazon, Google Play, and countless others. Be sure to leave a five-star review and leave a comment. It helps other great people like you find Euro Digital Partners on the web! Finally, do not forget to checkout SEMrush. If you have not before, head to http://beatyourcompetition.onlineand get a free and exclusive 14-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com.

Social Media Management Series - Episode 4

Welcome to the Euro Digital Partners Marketing Insights podcast. I am Sean Patterson.  This is the third in a series of podcasts about social media management. First, an announcement about Euro Digital Partners. We are looking for a few good business developers. People who have a little extra time in their schedule who can arrange introductory calls. We will take care of the rest and enroll the clients, for which you will be handsomely compensated. Phone and social media skills will serve you well. We will even show you how to use the techniques and tools needed for success. So, if you or someone you know would be good for this role, head over to eurodigitalpartners.com/jobs So, with that in mind, let us begin with the Euro Digital Partners series on social media management and in this third part, we will discuss how we at Euro Digital Partners analyze a social media strategy over time and maintain a competitive edge over your brand’s competitors.  If you are new to this series, you might be interested to know why we created it. First, we wanted to acquaint potential customers with our way of thinking about social media and how we approach campaigns.  Second, we wanted to promote a forthcoming video series that we are doing on social media. Additionally, there is another benefit to those looking for great tools for marketing. Euro Digital Partners is working with the marketing intelligence tool, SEMrush, to develop a course on social media management. The course and this series will go a long way to prepare you for the SEMrush certification exam. It is a great way to prove to your employer or future employer that you are the digital marketing expert they need.  On that note, we arranged, for you, a free 14-day trial with SEMrush. Point your browser toward http://beatyourcompetition.onlineto sign up. Just be aware that you will need to clear your cookies or open a private browsing window before you go there. Also, you will have to register with an email address, which cannot be the same as an account you have registered with them before. But again, that URL is http://beatyourcompetition.online. In this series, we already discussed how to create a social media strategy utilizing SMART Goals, and based on an assessment of your competitors’ strategies; and secondly, develop a posting schedules with effective, diverse content for your social media channels; We have done a lot of hard work, and now it’s time to see if we’ve beat our competition!   Let us start by using the Social Media Tracker to evaluate content performance.  Social media professionals know it is crucial to constantly monitor your content on every channel and for every client. You may notice general trends that apply to all clients, but never forget that each channel for each client represents a unique audience – no two are the same. The Social Media Tracker will help evaluate how your content is performing, and why. Use it to analyze engagement rates, along with the different types of engagement for each post. Use the Tracker to determine whether your users are still preferring photo over video, or links over no-links posts.    You can use the Tracker to compare your results directly with those of your list of competitors. Tracking changes to your competition over time can clue you into changes that they have made to their product lineup. For example, you might see that they are quickly increasing in followers as a clue that they have launched a viral campaign that you may want to be aware, or perhaps your competitor has introduced a product with a new following. You can see great examples of this in the auto industry. Let us look at this one-month trend chart that compares Audi, BMW, and Mercedes-Benz. Reviewing the engagement trend for the previous month clues us into the fact that Mercedes made a big announcement on the 29thof March, which is the day their engagement spiked, albeit temporarily. As a social media professional interested in the beating the competition, you might want to see what they did on that day to generate buzz. Now let us head over to the Brand Monitoring Tool. You can find it by locating your project in the SEMrush Projects menu. Continue by clicking on the brand monitoring tool in the dashboard of your project. If you have not already, enter the relevant parameters.  Once the system processes your campaign, you will be presented with a screen that highlights all the times your firm was mentioned on the web, and separately, Twitter. The tool is great because it will keep you in the loop concerning positive or negative feedback about your brand. The tool searches for keywords among text, @mentions, and #hashtags.  You can monitor your entire industry or narrow your search to particular segments. The tool’s Wizard allows you to monitor up to 3 keywords, and you can also add context words. You can even use the tool to find potential clients. While monitoring tweets that contain certain keywords, you can easily offer users your goods and services.  Click the Twittertab - you will see all mentions found according to the same wizard presets as in the Webtab. Also, you can narrow your search results for different types of mentions on Twitter, for example Tweet text, @username, #hashtag.  Click on the Statisticstab Here you will find the Link to the URL mentions filter and Backlinks statistics.Track daily backlinks distribution with the handy Backlinks by day chart and quickly export this chart to a PNG image file. Also export a table of your domain's Top Backlinks list with the number of mentions to CSV file – with just one click.  Use the Brand Monitoring Tool to track mentions from a specific domain. To do this, just click the Resources tab, then click Track Resourcewhere you can enter a URL. If your brand has a podcast, you might want to track a URL like Player.fm to see what they are saying about your podcast. We find this feature of the tool particularly helpful when working with partners to see what they are writing about us. It could also provide a filtered insight into what a fierce competitor is trying to do to defeat you. Beat your competition by reacting quickly to their social media digs against your brand. For example, if you are Apple, you might want to see if Samsung is libeling you behind your back. Let me take another moment and recap: First, we find it helpful to review the net aggregate Likes and Unlikes of our Facebook channel. It gives a clearer picture of our success in attracting followers than Likes alone. Use the Social Media Poster to see this metric. Second, when setting up a new brand monitoring routine, make sure you think about how to organize it. For example, you may want to consider tracking your brand differently in the English language versus German or French Third, use the Brand Monitoring Tool to filter Twitter mentions by date, username, and hashtag. Twitter is an abyss of information, so if you do not employ filtering, you will not find the data you need to make timely, actionable decisions.  And finally, always be tracking your users’ reactions, as well as your number of followers and postings with the Social Media tracker.     So that is the third in the Euro Digital Partners series on social media management. If you enjoyed this section about analyzing and optimizing your social media strategies, be sure to take our advice and share this great content.  Do you have other great techniques you use for strategy development? Let us know, and we will add it to a future follow-up. Euro Digital Partners is always trying to find new and exciting ways to connect with fellow marketers, promote programs, find new clients, and inform the public about the latest topics of interest. That is why we created an insights page at https://eurodigitalpartners.com/insights – but then we got to thinking… What if we started a podcast to reach people who did not have time to read our posts, or needed something interesting to listen to on the morning commute? That is when we decided to start the podcast. Each month we bring you a new series of podcasts ranging from Instagram to PR to Facebook advertising. We really cover the gamut! If you have suggestions for future insights articles, or if you would like to contribute to the Euro Digital Partners Marketing Insights page or to the podcast, reach out to us at info@eurodigitalpartners.com Please, Tweet about us on Twitter (we are at EUDigitalP), Like us on Facebook, and follow us on LinkedIn. Subscribe to the podcast on Podomatic, or your preferred purveyor of fine podcasts, and mind our YouTube channelfor some interesting video demonstrations.  You can also find the podcast on iTunes, Sticher, Spotify, Amazon, Google Play, and countless others. Be sure to leave a five-star review and leave a comment. It helps other great people like you find Euro Digital Partners on the web! Finally, do not forget to checkout SEMrush. If you have not before, head to http://beatyourcompetition.onlineand get a free and exclusive 14-day trial.   This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com.  

Social Media Management Series - Episode 3

Welcome to the Euro Digital Partners Marketing Insights podcast. I am Sean Patterson.    This is the second in a series of podcasts about social media management.   First, an announcement about Euro Digital Partners. We are looking for a few good business developers. People who have a little extra time in their schedule who can arrange introductory calls. We will take care of the rest and enroll the clients, for which you will be handsomely compensated. Phone and social media skills will serve you well. We will even show you how to use the techniques and tools needed for success. So, if you or someone you know would be good for this role, head over to eurodigitalpartners.com/jobs   So, with that in mind, let us begin with the Euro Digital Partners series on social media management and in this first part, we will discuss how we at Euro Digital Partners develop a social media strategy.   We decided to create this series for a few reasons: First, we wanted to acquaint potential customers with our way of thinking about social media and how we approach campaigns.  Second, we wanted to promote a forthcoming video series that we are doing on social media. Additionally, there is another benefit to those looking for great tools for marketing. Euro Digital Partners is working with the marketing intelligence tool, SEMrush, to develop a course on social media management. The course and this series will go a long way to prepare you for the SEMrush certification exam. It is a great way to prove to your employer or future employer that you are the digital marketing expert they need.   On that note, we arranged, for you, a free 14-day trial with SEMrush. Point your browser toward http://beatyourcompetition.onlineto sign up. Just be aware that you will need to clear your cookies or open a private browsing window before you go there. Also, you will have to register with an email address, which cannot be the same as an account you have registered with them before. But again, that URL is http://beatyourcompetition.online.   In this series, we will discuss how to execute the following four tasks with the help of SEMrush:    Task One. Create a social media strategy utilizing SMART Goals, and based on an assessment of your competitors’ strategies;   Task Two. Develop a posting schedules with effective, diverse content for your social media channels;   Task Three. Analyze your content’s performance over time and maintain a competitive edge over your brand’s competitors.   Task Four: Report your progress to clients or stakeholders   To continue with our social media management course, let us move on from goal-driven strategy creation to discuss the mechanics of the campaign. Specifically, we are talking about using the SEMrush Social Media Poster tool.   Traditionally, posting content to every platform for multiple clients’ social media accounts was time consuming, even frustrating. With so many open tabs, it is easy to make mistakes.   Scheduling is an area of social media that is often ignored by novice marketers.    With the right process in place and the right tools on hand, however, you can streamline the social media posting and scheduling process to increase engagement and reduce your workload at the same time.   Before you begin posting content, you will want to determine the best times to post. Timing does matter, even on the platforms that do not organize content chronologically.   Posting at peak times gives you the initial surge of engagement that will turboboost your posts in the algorithms. This will significantly increase the reach of those specific posts. With competition in users’ feeds ever increasing, any boost you can give your content is a good thing.   With that concept in mind, follow along with me in the SEMrush too. After logging in, you want to load the Social Media workspace, then head over to the Social Media Poster tool. You can also find this in the Projects section   Let us consider Facebook scheduling for a moment. Because of the way that Facebook prioritizes news feeds, the impact of scheduling is not as key as it is on Twitter. Because Twitter is chronological, you will want to pay particular attention to user trends when posting on Twitter.   That said, when scheduling content for your Facebook pages in the Social Media Poster, you will be able to see the times when your audience is most likely to be online, and schedule your posts accordingly.   With SEMrush’s Social Media Poster tool, you no longer need a different browser window open for each media account.   Clicking on the Marketing Calendar takes you to a scheduling tool that allows you to schedule all your posts at once.   With Social Media Poster, you can set publication to any combination of your social profiles, saving you time, and reducing errors. You can add images, GIFs, and links to your posts.   You also have the choice to: -add these posts to your queue -post them immediately -save them as drafts -or schedule them to be posted later.   Clicking the Published tab will give you this information at a glance, providing you a snapshot view of each post’s performance.   With the information about successful posts in hand, you can begin work on new, crafty social postings. For many people, setting aside time every day to create fun, thoughtful posts is unrealistic.   Fortunately, you do not need to have timely content to post every single day. In many cases, it is easier to spend one or two days a month creating large a queue of social media content that is ready to post any time you have a void to be filled, and that is where the Queues tab comes in.   The Social Media Poster’s Queuesfunctionality enables you to create specific posts that you want to be shared when there is an empty space in the schedule, and it allows you to decide when you’d like queued posts to “go live.”   The social content queues are designed to make life easier, as you can make last-minute changes from one neatly organized place.   Remember, maintaining lengthy queues assures that you will never run out of fresh content, so your social campaign results will be muchstronger thanks to the posting regularity.   Let us move to the Content Ideas tab.   Once you have found the brands that you want to share posts from, our Social Media Poster will allow you to set up RSS feeds that can help you post external content from these brands to your channel’s own social profiles.    The feeds will automatically be updated with all new content from any given brand’s RSS feeds, which you can then share to your clients’ profiles with just a few clicks.   You can schedule these posts just like you would any other content, with additional options available to publish them immediately, or put them into the queue.   Use this tool to build stronger relationships with other brands in your field. The tool can give you additional sources of content that your audience will love.     A couple of tips here:   First, Diversify Your Content Feeds. Social media presence should be designed to nurture the relationship between a brand and its followers. Content should be about the brand some of the time, and some of the time it should be about broader content. We suggesting sharing external content from other non-competing profiles with whom you would like to establish relationships.   Second, utilize the browser extensions available to you. For example, you can download and install the Social Media Poster Chrome extension.Share content on social media with just one click while you browse the web.   Third, remember that while you cannot upload PDF documents with the Social Media Poster, you canupload animated GIF images, JPEG and PNG images, as well as Giphy images.   Finally, to grasp the material, try practicing with your SEMrush account while you listen!     So that is the second in the Euro Digital Partners series on social media management. If you enjoyed this section about developing social media strategies, be sure to take our advice and share the content. Do you have other great techniques you use for strategy development? Let us know, and we will add it to a future follow-up.   Please, Tweet about us on Twitter (we are at EUDigitalP), Like us on Facebook, and follow us on LinkedIn. Subscribe to the podcast on Podomatic, or your preferred purveyor of fine podcasts, and mind our YouTube channelfor some interesting video demonstrations.    If you have comments or suggestions, email us at info_@_eurodigitalpartners.com. Better yet, leave us a review on iTunes. We would really love to hear from you and your 5-star ratings and insightful comments bring us a wider audience and help to motivate future episodes.   Do not forget to find more insights from EDP online at https://www.eurodigitalpartners.com/insights Finally, do not forget to checkout SEMrush. If you have not before, head to http://beatyourcompetition.online and get a free and exclusive 14-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com.

Social Media Marketing Series - Part 2

Welcome to the Euro Digital Partners Marketing Insights podcast. I am Sean Patterson.  This is the first in a series of podcasts about social media management. First, an announcement about Euro Digital Partners. We are looking for a few good business developers. People who have a little extra time in their schedule who can arrange introductory calls. We will take care of the rest and enroll the clients, for which you will be handsomely compensated. Key will be good on the phone, so a little charm and charisma will serve you well. We will even show you how to use the techniques and tools needed for success. So, if you or someone you know would be good for this role, head over to eurodigitalpartners.com/jobs   So, with that in mind, let us begin with the Euro Digital Partners series on social media management and in this first part, we will discuss how we at Euro Digital Partners develop a social media strategy.   We decided to create this series for a few reasons: First, we wanted to acquaint potential customers with our way of thinking about social media and how we approach campaigns.  Second, we wanted to promote a forthcoming video series that we are doing on social media. Additionally, there is another benefit to those looking for great tools for marketing. Euro Digital Partners is working with the marketing intelligence tool, SEMrush, to develop a course on social media management. The course and this series will go a long way to prepare you for the SEMrush certification exam. It is a great way to prove to your employer or future employer that you are the digital marketing expert they need.   On that note, we arranged, for you, a free 14-day trial with SEMrush. Point your browser toward http://beatyourcompetition.online to sign up. Just be aware that you will need to clear your cookies or open a private browsing window before you go there. Also, you will have to register with an email address, which cannot be the same as an account you have registered with them before.    Please, Tweet about us on Twitter (we are at EUDigitalP), Like us on Facebook, and follow us on LinkedIn. Subscribe to the podcast on Podomatic, or your preferred purveyor of fine podcasts, and mind our YouTube channelfor some interesting video demonstrations.    If you have comments or suggestions, email us at info_@_eurodigitalpartners.com. Better yet, leave us a review on iTunes. We would really love to hear from you and your 5-star ratings and insightful comments bring us a wider audience and help to motivate future episodes.   Do not forget to find more insights from us online at https://www.eurodigitalpartners.com/insights   Finally, do not forget to checkout SEMrush. If you have not before, head to http://beatyourcompetition.onlineand get a free and exclusive 14-day trial.   Sponsor:  This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com.

Social Media Marketing Series - Part 1

Welcome to the Euro Digital Partners Marketing Insights podcast. This is the fifth in a series of podcasts about Lead Generation. First, an announcement about Euro Digital Partners. We are looking for a few good business developers. People who have a little extra time in their schedule who can arrange introductory calls. We will take care of the rest and enroll the clients, for which you will be handsomely compensated. Key will be good on the phone, so a little charm and charisma will serve you well. We will even show you how to use the techniques and tools needed for success. So, if you or someone you know would be good for this role, head over to eurodigitalpartners.com/jobs So, with that in mind, let us continue with the Euro Digital Partners series on Lead Generation and in this fifth part, we will discuss referrals and sharing content with the aim of developing leads. It turns out, everyone knows someone. Look at your Facebook and LinkedIn friends list, or even just your address book. Between the 3, I count several thousand names. You might have similar numbers in your lists. Most of the time though, you are not going to be in close contact with them. In fact, you might even be looking for an excuse to reach out to them and say hello, and that is where referrals come into play.  It is useful to obtain customer referrals because everyone knows someone. It is called the circle of friends, or degrees of separation effect, on social media. Take that few thousand names mentioned earlier and extrapolate it to the 3rddegree, and you could be talking about circles of friends that number into the six digits. There are probably a few people in there that are interested to hear about what you are selling. A word to the wise: do not forget about your existing clients. Leads generated through customer referrals are often the highest quality. Always be asking for referrals. Even if someone is not in need of marketing services (who isn’t?), they will probably know someone who is. If needed, incentivizethem to introduce you. You often see this in corporate hiring where the company will pay their employees if the employee brings in a new worker. It saves the company money, and brings extra income to the employee, who could probably make use of a few thousand dollars.  Remember that referrals lead generation is all about people helping people! Sharing referrals leads us to the tenth recommendation in this lead generation series, which is to share valuable content! It probably seems obvious now that you have heard it, but at Euro Digital Partners, we have produced loads of valuable content from podcasts to articles and videos for our business developers to share with leads. You can use this content as lures as mentioned in a previous podcast, or just try a shotgun approach and throw as much content all over the web as you like. Both can work. And if you are in marketing in some capacity, feel free to look at our various Euro Digital Partners Marketing Insights posts, and share them on LinkedIn, Facebook, Google, Twitter, Pinterest, and with prospective clients on any other forums you think could work. Remember that the more you share, the more thankful people will be and want to return your generosity. The web thrives on sharing after all! A final tip before we close this series is to get involved in associations. Not only does association involvement engage you with people interested in your services, but well-run associations will have staff in charge of networking their various members together, making your work easier.  Some even have low or free introductory rates for you to try them out. In the United States, for example, you can easily find local Chambers of Commerce and Small Business Associations, which can be useful for meeting firms that are ready to make buying decisions. So that is the fifth part of the Euro Digital Partners series on Lead Generation. If you enjoyed this section about referral sourcing and sharing, be sure to take our advice and share the content. Do you have other great techniques you use for lead generation? Let us know, and we will add it to a future follow-up. Please, Tweet about us on Twitter (we are at EUDigitalP), Like us on Facebook, and follow us on LinkedIn. Subscribe to the podcast on Podomatic, or your preferred purveyor of fine podcasts, and mind our YouTube channelfor some interesting video demonstrations.  If you have comments or suggestions, email us at info_@_eurodigitalpartners.com. Better yet, leave us a review on iTunes. We would really love to hear from you and your 5-star ratings and insightful comments bring us a wider audience and help to motivate future episodes. Find more insights from us online at https://www.eurodigitalpartners.com/insights Finally, do checkout SEMrush. If you have not before, head to http://beatyourcompetition.onlineand get a free 7-day trial. This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com.

Lead Generation Series Part 5 - Referrals and more

Welcome to the Euro Digital Partners Marketing Insights podcast. This is the fourth in a series of podcasts about Lead Generation.   First, an announcement about Euro Digital Partners. We are looking for a few good business developers. People who have a little extra time in their schedule who can arrange introductory calls. We will take care of the rest and enroll the clients, for which you will be handsomely compensated. Key will be good on the phone, so a little charm and charisma will serve you well. We will even show you how to use the techniques and tools needed for success. So, if you or someone you know would be good for this role, head over to eurodigitalpartners.com/jobs   So, with that in mind, let us continue with the Euro Digital Partners series on Lead Generation and in this fourth part, we will discuss how to leverage audiences and communicate more effectively with people, in the interest of developing leads. Let us start by talking about leveraging someone else’s audience. Do you like writing? Let’s leverage that! Do you like having engaging discussions with others? Leverage THAT! While not everyone has the same talent for writing or debating, if you have an interest, it’s best to encourage that interest. You can do this by offering to write for websites that have the same sort of audience you are trying to get leads from. The same goes for podcasts.  You always want to be on the lookout for opportunities that can cement your position as a thought leader. You want people who are looking to buy things that you sell to think of you first when it comes time to make a purchase. Think about a corporate lawyer who appears on a podcast like the Amicus podcast. The lawyer might want to appear on the show to establish themselves as an expert in the ways that the courts treat corporations as people so that when a company runs into this type of case, they would think about that lawyer first.  Imagine you are selling marketing services. Going on a marketing podcast to talk about an emerging trend in marketing like chat bots would put you first in mind among people who are thinking about implementing this technology in their marketing platforms. You might be asking yourself, so great advice, but how can I begin to establish these kinds of relationships. There are a few ways to further establish yourself and find leads. One is just to write directly to a reporter or podcast host and suggest a problem you’ve observed and how you’ve got a unique solution. That can certainly be a great way to get the ball rolling.  Another way would be to find out where reporters go for sourcing stories. HARO, which is an acronym for “Help a Reporter Out,” is a good website that can connect you to journalists and writers. Imagine you want to target an industry, say marketing by dental clinics. Spend a few seconds each day perusing the listings at HARO. You can set up a daily or semi-daily email newsletter where you receive all the questions about which reporters are currently seeking opinions and information. Your contributions could be useful to contributing to the work of these journalists. Your developed expertise in this industry could get you cited, so people reading the article will come to you directly with inquiries, in this case for dental practice marketing services. Guest blogging can be a very powerful way to spread your message further. Euro Digital Partners actively encourages members of our firm or other marketing experts, like you, to write for the EDP Marketing Insights page. Write about what you know in the context of the industry you are targeting and the marketing services offered by Euro Digital Partners, and you will be sure to have lots of success, especially if you pitch the post to other blogs. We will even make a podcast to further distribute your contribution. Other leading marketing agencies might be doing the same, so think about taking your basic idea and adapting it to different firms. The second area that we should examine in this segment is the value of face-to-face communication. I am talking about taking the time out of your online life and chatting with people.Have real, meaningful conversations with your prospects, and if you can do it in person, over a meal or coffee, all the better! I like what a friend of mine does. He works in a big office, and anytime he sees someone new in the halls he invites them to lunch. He is always asking questions because he wants to learn more about the people he works with. He does it because he knows it will make him a better person, not just a better worker.  Never rely solely on one-directional communication such as websites, blog posts, and videos.  Think about the progression of a human relationship. If you are emailing with your lead, offer to have a video call. If you are in a video call, offer to meet them. Try and get closer to your leads every time you interact with them. We think eventually they will agree to sit down and hear a proposal from you.  And let us be honest, it is a numbers game, so the more proposals, the more closed deals and the more successful you will be in your career! Let me leave you with a top tip: If you decide to write for a website, make sure that a competent native speaker checks your work before you submit it. Errors in the writing might lead the publisher to reconsider. If you are doing some speaking for a podcast, make sure you have the right equipment in place and test it before you “go live.” The Boy Scouts employ a motto that I cannot recommend enough: “Always be Prepared.” Take that advice and thank us later. So that is the fourth part of the Euro Digital Partners series on Lead Generation. If you enjoyed this section about leveraging audiences and face-to-face communications share it with your friends and colleagues. They will surely thank you. While you are sharing, please Tweet about us on Twitter (we are at EUDigitalP), Like us on Facebook, and follow us on LinkedIn. Subscribe to the podcast on Podomatic, or your preferred purveyor of fine podcasts, and mind our YouTube channelfor some interesting video demonstrations.  If you have comments or suggestions, email us at info_@_eurodigitalpartners.com. Better yet, leave us a review on iTunes. We would really love to hear from you and your 5-star ratings and insightful comments bring us a wider audience and help to motivate future episodes. Find more insights from Euro Digitial Partners online at https://www.eurodigitalpartners.com/insights Finally, check out SEMrush. If you have not before, head to http://beatyourcompetition.online and get a free trial.     This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com.  

Lead Generation Series Part 4 - Chat + Audience leverage

Welcome to the Euro Digital Partners Marketing Insights podcast. I am Sean Patterson and this is the third in a series of podcasts about Lead Generation.   First, an announcement about Euro Digital Partners. We are looking for a few good business developers. People who have a little extra time in their schedule who can arrange introductory calls. We will take care of the rest and enroll the clients, for which you will be handsomely compensated. Key will be good on the phone, so a little charm and charisma will serve you well. We will even show you how to use the techniques and tools needed for success. So, if you or someone you know would be good for this role, head over to eurodigitalpartners.com/jobs   So, with that in mind, let us continue with the Euro Digital Partners series on Lead Generation and in this third part, we will discuss how to use Twitterand an online question and answer service, called Quora, to help you develop great leads.   The challenge with Twitter is to find the right people. Read through the hype though: it isn’t just a megaphone for the US President or Kim Kardashian. Tons of great people are on Twitter, including influencers that can potentially assist in creating buzz about your firm.  After you find the right people, however, it’s all about engaging them, which can start with following them or taking part in a thread, or series of tweets from different people. Sending tweets yourself is part of the deal when it comes to Twitter. Just lurking around on certain hashtags or on certain people is an inadequate response.    There are a few eccentricities about Twitter which I would point out because they are common oversights.    First, stick to using one or two hashtags per tweet, no less and no more.  Second, keep in mind that when you start a tweet with the @ symbol followed by a user handle, the message will go directly to that person.  Third, keep your tweets short. Twitter now allows 280 characters but do not use them all, and really do not leave your message to span more than one tweet. People do not have time to read your loquacious statements even if you are the President or Kim Kardashian. And finally, if you are including a link in your tweet, be sure to track it using a service like Bitly or Google URL Shortener. When it comes to digital marketing, tracking is everything!   You can use Twitter’s search functionality to find people using relevant hashtags, keywords, or use LinkedIn to find interesting professionals.   Using Twitter effectively for lead generation requires a significant amount of time, but if done right, it can yield great results.   Also, be sure to use the “Lists” feature in Twitter. You can develop lists based on the industry or region you might be targeting. You can also use tools like Tweetdeck to streamline the process a bit.   One of the cool things about Listsis that you can re-use the list to promote to a specific group of people on Twitter. Lead generation is not merely contacting someone out of the blue, it is just one step of a sales funnel.   If you have developed a solid list of say 1,500 twitter handles you can export that list from Twitter, clean it up in Microsoft Excel, and then re-upload it to the Twitter Ads side of Twitter. Why you cannot directly import a list is a terrible oversight in the system, but if you import the list and filter out the cells that do not start with the @ symbol, you have a perfect list of uploadable Twitter handles. Then save that list to a .CSV file, and you can easily upload that document as a new “audience” in Twitter. Once Twitter approves that list, you can develop an advertisement targeting that audience.    Let us move on to the second part of this podcast, which is using services like Quora for lead generation.   Quora is the foremost question and answer service on the internet. It uses crowdsourcing and peer reviews to provide the best answers to user questions.    At Euro Digital Partners, we use Quorafrequently because it can be a great source of new sales leads. Your customers are already on Quora trying to find answers to the problems that your firm solves. If you go there to help them, you’ll generate leads from delighted users.   Euro Digital Partners is already using Quora for lead generation. We have used it recently to promote an affiliate program for one of our partners in the financial sector.   A couple of things about Quora: First, do note that the first 50 characters of your profile are shown above each answer you post, so use the space carefully.  Second, you can also use different “credentials” for your various answers, which helps to establish you as a reliable “authority” on a particular topic. For example, if you used to work for Apple, and like to answer questions about technology, you would boost your authority by citing your work experience at the tech giant. If you are answering marketing questions, cite your credentials with your current marketing firm, assuming you are doing business development for a firm like Euro Digital Partners, that is.   Let me leave you with a top tip: as I said in the second part of this series on lead generation, make sure you clean up your profiles. It might seem like overkill to keep hitting on this point but we have seen so many people lose business because of this that we’d be remiss if we did not discuss it again. On that note, do be sure to fill out your profile complete and include links to your various online profiles. If you have a website, or even your own podcast, promote the hell out of that thing.    So that is the third part of the Euro Digital Partners series on Lead Generation. If you enjoyed this section about Twitter and Quora, like us on Twitter (we are at EUDigitalP), Facebook, and LinkedInand subscribe to the podcast and our YouTube channel, and if you have comments or suggestions, email us at info_@_eurodigitalpartners.com. We would really love to hear from you.   Find more insights from us online at https://www.eurodigitalpartners.com/insights Finally, check out SEMrush. If you have not before, head to http://beatyourcompetition.onlineand get a free 7-day trial.     This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com.    

Lead Generation Series Part 3 - Twitter + Quora

Welcome to the Euro Digital Partners Marketing Insights podcast. I am Sean Patterson and this is the second in a series of podcasts about Lead Generation.   First, an announcement about Euro Digital Partners. We are looking for a few good business developers. People who have a little extra time in their schedule who can arrange introductory calls. We will take care of the rest and enroll the clients, for which you will be handsomely compensated. Key will be good on the phone, so a little charm and charisma will serve you well. We will even show you how to use the techniques and tools needed for success. So, if you or someone you know would be good for this role, head over to eurodigitalpartners.com/jobs   So, with that in mind, let us continue with the Euro Digital Partners series on Lead Generation and in this second part, we will discuss how to use lead magnets and how groups help you develop great leads.   But first, lead magnets! A question we often get at Euro Digital Partners is “what is a lead magnet?” The answer is simple, a lead magnet is a valuable, but free piece of content that helps potential clients. In exchange for this free piece of information, the client is expected to give a piece of information in return. Lead magnets take many forms. For example, we once advised an online photo developer to give away five free photo prints when a person gave them their contact information and agreed to receive the company’s newsletter. This was a great publicity tool that spread quickly because with the advent of digital photography, we so often lack the tactile memento that a photograph represents. We look at thousands of photographs every day online, but sometimes it is the photograph in physical form that establishes an emotional connection. That emotionality is what we were trying to sell, so offering a sampling of the product made a lot of sense. A recent example that Euro Digital Partners has used is a roadmap for founders of would-be blockchain firms who are thinking about running an initial coin offering. Upon hitting our ICO page, they are asked if they want to download a “Roadmap to the ICO,” which is a sort of checklist of all the key ingredients required for a successful ICO in 2018. We might even take the Lead Generation guidebook we developed for our own staff and use it as a lead magnet. No doubt visitors to our site would love that one! Do you have a tool you’ve developed that could be useful for someone else, and is easily distributed in digital form? Or, can you create something like that? Creating something of high value and offering it in exchange for a piece of information is a great way to make contacts. Moreover, this content can make you friends and overcome objections. Now what marketer or business developer doesn’t want friends when they can be converted to leads and sales!? What about your business? Is there something you can offer people? If you think of something that would be useful, but need help creating it, let us know through the Euro Digital Partners Facebook group or via email: info@eurodigitalpartners.com. We love to help!     Now that we’ve discussed the importance of lead magnets in developing a cohesive lead generation strategy, let’s move on to discuss how participation in online groups can generate leads.   Are you a member of a relevant Facebook or LinkedIn group? If you aren’t, you should be!   Because humans are naturally social animals, and because we curry favor with others when we communicate effectively with them, participating in online forums builds trust and brings your personal brand and the brand of your company first in mind when your services are required.   Imagine you want to offer services to Digital Nomads to help them run their freelancing businesses. Joining local Digital Nomads groups on Facebook would be an excellent way to attract future clients. What’s more is that the more you participate, the more likely people will turn to you for leadership, and that builds your credibility.   Or let’s say you run business development for a digital marketing agency that specializes in the automotive sectors. Joining a group of automotive dealer executives on LinkedIn might be the perfect group for you to spread word about your firm.   If you are targeting a niche where Facebook and LinkedIn are lacking groups, try starting a group from scratch. You might be surprised by the number of people who join your group out of curiosity or need.   With Facebook, the discussion tends to be quite local, so sign up for groups relevant to the industries and regions you are targeting! For example, if you are trying to target freelancers in Prague, you might start by joining the Prague Digital Nomads group.   Let me leave you with a top tip. Remember to make sure your profile is in good shape when taking part online!  If you tend to post potentially embarrassing photos online, hide them, or better yet, remove them. If you take part in political groups, and you are not doing political marketing, unfollow and unlike those as well. Removing objectionable material is critical to attracting clients online. While you are at it, spellcheck your profile and remove any content, including re-tweets and comments, if it doesn’t specifically reflect your professional work.  So that is the second part of the Euro Digital Partners series on Lead Generation. If you enjoyed this section about lead magnets, like us on Facebook, Twitter, and LinkedIn and subscribe to the podcast and our YouTube channel, and if you have comments or suggestions, email us at info_@_eurodigitalpartners.com. We’d really love to hear from you.   Find more insights from Euro Digitial Partners online at https://www.eurodigitalpartners.com/insights Finally, check out SEMrush. If you have not before, head to http://beatyourcompetition.onlineand get a free 7-day trial.     This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com.    

Lead Generation Series Part 2 - Lead Magnets and interest groups

Welcome to the Euro Digital Partners Marketing Insights podcast. This is the first in a series of podcasts about Lead Generation. First, an announcement about Euro Digital Partners. We are looking for a few good business developers. People who have a little extra time in their schedule who can arrange introductory calls. We will take care of the rest and enroll the clients, for which you will be handsomely compensated. Key will be good on the phone, so a little charm and charisma will serve you well. We will even show you how to use the techniques and tools needed for success. So, if you or someone you know would be good for this role, head over to eurodigitalpartners.com/jobs So, with that in mind, let us continue with the Introduction to Lead Generation and in this first chapter, we will discuss how to use marketing intelligence tools to find leads. With millions of businesses and many more business leaders, it is challenging to know who to reach out to in a business that could make a decision about purchasing digital marketing services like that which Euro Digital Partners offers. One tip that can help you clarify an audience is to pick an industry and region of interest. If you love technology and speak German, market yourself to tech startups in the DACH, that is Germany, Austrian, and Swiss countries! A second area to consider are your “Friends and Family Circles,” think about who you know that manages an office. Many offices, however small, find benefit from outsourcing tasks where the office would lack the core competency. Did you ever meet a dentist who was an expert marketer? Probably not. Most would feel more comfortable outsourcing that part of the business to Euro Digital Partners. Key is to understand what the business does before you take a call and then to sell them on the idea of a call with one of Euro Digital Partners’ strategists, who can help define the scope of what the business’ marketing needs are at the present time. Once you have exhausted your friends and family contacts, and once you have narrowed your focus, turn to your marketing intelligence tools to generate lead gen ideas. The first we would highlight is SEMrush – it’s an online marketing intelligence tool that allows you to discover keywords related to a business you might be targeting, or competitors to that business. Now you do not have to be working in an industry for many years to find out quite a lot about it. Spending just a few minutes running search queries will be enough to get you a great list of companies to target. The second way Euro Digital Partners uses it is to start a conversation. Imagine being able to diagnose a problem the business is encountering without ever having heard of the company before. Say you are a digital agency like Euro Digital Partners. We use the Site Audit tool in the SEMrush Projects section to do just that. The site audit tool calculates, among other things, the searchability and configuration quality of a website. So, an introductory conversation might go something like this, “Mr. Smith my analytics tools suggested that your website has a failing score of 48%, which is likely severely impacting your ability to connect with potential clients online. I am sure you have many more important tasks to accomplish than straighten out the minutiae of how search engine optimization and website work, but the strategists at Euro Digital Partners have been working on exactly these types of challenges since the early stages of web development. How about I schedule for you a skype call with them to discuss how you can reach more of your future clients?” Euro Digital Partners co-founder Sean Patterson has been a speaker for SEMrush, so head to the website URL http://beatyourcompetition.online and get a free 7-day trial. If you find it useful, let us know – we love feedback, and will be happy to give you recommendations or help for specific use cases. Using the right keywords to begin your search can turn up many possibilities for additional leads, but there is one last tip for the SEMrush tool before we move on… and that is do not forget to check out the ads research reporting for a given keyword. It pays to see who is advertising. You can approach those companies and offer services applicable to their advertising. Moving on from finding the companies to target, you need to connect with the right individuals… the decision makers. A gentle way to do this is via email. For many companies, just emailing ceo@companyx.com or firstname.lastname@companyx.com might be what you need to connect with the right person, but there are other tools. An obvious one would be to use linked in to try to identify the right people after which you could connect with them using a personal note, or by sending an InMail. But not everyone is on LinkedIn or similar services, so if you run into that hurdle there are a few websites we would recommend you use to uncover email. Three that come to mind include • https://discover.ly/ • https://contactout.com/ • https://hunter.io/ Some of these sites even have Google Chrome extensions for easy integration with your web browser and faster searching. So that is the first part of the Euro Digital Partners series on Lead Generation. If you have comments or suggestions, email us at info_@_eurodigitalpartners.com   Find more insights from Euro Digitial Partners online at https://www.eurodigitalpartners.com/insights Finally, check out SEMrush. If you have not before, head to http://beatyourcompetition.online and get a free trial.     This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com.

Lead Generation Series Part 1

Euro Digital Partners has had an overwhelming response to the current initial coin offering explosion. We started thinking about the world of blockchain/cryptocurrency marketing. As you might expect when a new type of investment becomes available, the topic on most investors’ minds in 2018 is still the initial coin offering (ICOs), which really went from near-zero interest to multi-billions in investments over the course of the last year. Euro Digital Partners has provided advisory services for multiple ICOs, and we have found a few strategies that work well, and a couple that do not. Be sure to check out our special page for ICOs on the EDP website.   By the way, be sure to head to www.eurodigitalpartners.com/ico to learn more about our ICO services, and find our podcast through iTunes, Sticher, Overcast, and wherever else you listen to podcasts. Find more insights from Euro Digitial Partners online at https://www.eurodigitalpartners.com/insights Finally, check out SEMrush. If you have not before, head to http://beatyourcompetition.online and get a free trial.     This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com.

10 Things Euro Digital Partners learned from marketing ICOs in 2018

Euro Digital Partners decided we wanted to try to educate our podcast listeners and blog readers on various topics related to the world of digital marketing. All of the staff at EDP are certified in various marketing tools, but one of the tools we use most is SEMrush, so we decided to make a course to help those of you who are curious about pay-per-click advertising. In the final part 4 of this course, we discuss the Ads Builder tool and how knowing how your competitors are doing on Google can help you write more effective ads.   Email info_at_eurodigitalpartners.com for more information, or to get help on your next marketing project.   Find more insights from Euro Digitial Partners online at https://www.eurodigitalpartners.com/insights Finally, check out SEMrush. If you have not before, head to http://beatyourcompetition.online and get a free trial.     This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com. 

PPC Course Part 4 Ads Builder

Euro Digital Partners decided we wanted to try to educate our podcast listeners and blog readers on various topics related to the world of digital marketing. All of the staff at EDP are certified in various marketing tools, but one of the tools we use most is SEMrush, so we decided to make a course to help those of you who are curious about pay-per-click advertising. In part 3 of this course, we discuss the PPC Keyword tool and discovering how using cross-group negatives can save you 15% on your cost-per-click costs, as well.   Email info_at_eurodigitalpartners.com for more information, or to get help on your next marketing project.   Find more insights from Euro Digitial Partners online at https://www.eurodigitalpartners.com/insights Finally, check out SEMrush. If you have not before, head to http://beatyourcompetition.online and get a free trial.     This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com. 

PPC Course Part 3 PPC Keyword Tool

Euro Digital Partners decided we wanted to try to educate our podcast listeners and blog readers on various topics related to the world of digital marketing. All of the staff at EDP are certified in various marketing tools, but one of the tools we use most is SEMrush, so we decided to make a course to help those of you who are curious about pay-per-click advertising. In part 1 of this course, we discuss Domain Analytics and how knowing how your competitors are doing on Google can help your efforts, as well.   Email info_at_eurodigitalpartners.com for more information, or to get help on your next marketing project.   Find more insights from Euro Digitial Partners online at https://www.eurodigitalpartners.com/insights Finally, check out SEMrush. If you have not before, head to http://beatyourcompetition.online and get a free trial.     This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com. 

PPC Course Part 2 - Keyword Analytics

Euro Digital Partners decided we wanted to try to educate our podcast listeners and blog readers on various topics related to the world of digital marketing. All of the staff at EDP are certified in various marketing tools, but one of the tools we use most is SEMrush, so we decided to make a course to help those of you who are curious about pay-per-click advertising. In part 1 of this course, we discuss Domain Analytics and how knowing your competition's rank on search engine results pages on Google can help your efforts, as well. Email info_at_eurodigitalpartners.com for more information, or to get help on your next marketing project.   Find more insights from Euro Digitial Partners online at https://www.eurodigitalpartners.com/insights Finally, check out SEMrush. If you have not before, head to http://beatyourcompetition.online and get a free trial.     This podcast is sponsored by the Beat Your Competition Online course. Learn more at https://semrush.beatyourcompetitiononline.com. 

PPC Course Part 1 - Domain Analytics

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