Join us as we have the privilege of sitting down with a dear friend and former colleague Raphael Akinsipe.He is a former Googler and current SVP of Marketing and Strategy at HST Pathways. He&apos;s on a mission to help others grow, be they companies or individuals. His 3-tiered approach is spot on, and definitely not an episode to miss!Connect with him on LinkedIn here: https://www.linkedin.com/in/raphael-akinsipe/-Find out more about Liftoff: http://www.bottlerocketstudios.com/liftoffUntil next time, friends...stay curious.

Experience Design with Tony Daussat

How to Find Your Superpower (with Ex-Googler, Raphael Akinsipe)

Our guest today is Matt Kressy, founding director of the MIT Integrated Design & Management master’s degree, and is an expert in innovation, leadership and product development. As an entrepreneur and founder of Designturn, he has designed, invented, engineered, and manufactured products for startups, Fortune 500 companies, and everything in between.Since 1999, our guest has co-taught collaborative courses in product design and development at top design and business schools including the MIT Sloan School of Management, Harvard Business School, and the Rhode Island School of Design.He is also on the founding team of the New England Innovation Academy, the first middle and high school that prepares innovators to shape the world through human-centered design.Discover more about the academy: neiacademy.org-Find out more about Liftoff: http://www.bottlerocketstudios.com/liftoffUntil next time, friends...stay curious.

Human-Centered Design is Empathetic Design (w/ Matt Kressy)

Our guest this episode is Youri Bebic. n accomplished Chief Product Officer with deep experience in the FinTech industry. He applies a strong business lens to technology innovation balancing priorities during the development lifecycle.He leads global product develop for new software service offerings at diebold. Before that he was the Global Head of Product & Innovation at MoneyGram. At Moneygram he oversaw a rapid period of growth with digital transactions growing over 150% annually.  Not only is he a great leader, he's a unique individual and avid mountain biker.We dig into:How to show up and be your authentic selfBeing okay with saying, “I don’t know”The importance of trustLeading by doing, not just sayingAttaining true “flow-states” Connect with Youri on LinkedIn: https://www.linkedin.com/in/youri-bebic-5b50951/-Find out more about Liftoff: Here.Until next time, friends...stay curious.

Bringing Your True, Authentic Self to the Workplace (w/ Youri Bebic)

Our guest this episode is David Kidder, the NYT Best-Selling author of The Intellectual Devotional, The Startup Playbook featuring exclusive interviews with over 40 of the world's most influential CEOs and founders and New to Big: How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth.  He was an early angel investor in AirBnB and SpaceX and remains an angel investor for over 40 startups. And we’re not done! He's also a co-founder of Bionic, which offers proprietary organizational solutions to Fortune 100 companies.On this episode we dig into:-The difference between leading and managing.-Getting out of a fixed mindset, and into an adaptable one.-The 5 lenses that all successful people view the world through.-The importance of Systems Thinking.-The truth about the two realities of America that we live in.…And our very first “Lighting Round”.Discover more about David Kidder:https://onbionic.com/https://www.davidskidder.com/-Find out more about Liftoff: Here.Until next time, friends...stay curious.

Beyond the "Growth Mindset" (with NYT Best Selling Author, David Kidder)

Our guest this week, Jennie Lewis, is the Strategic Services Lead at Airship. Airship (which of course is formerly Urban Airship) is a Customer Engagement Platform that create deeper connections with customers by delivering incredibly relevant, orchestrated messages on any channel.In this episode  we talk:-Attention-Attrition -The need for innovation-How Might We…-Create winning customer engagementFind Jennie on LinkedIn: https://www.linkedin.com/in/jennielew/Check out Airship: https://www.airship.com/-Find out more about Liftoff: Here.Until next time, friends...stay curious.

Create Winning Customer Engagement (with Jennie Lewis)

Our guest this week is Mike Molnar, Managing Partner of the digital and social agency GLOW. He draws on 20 years of experience leading award-winning digital creative efforts across display media, site development, trans-media experiences, games, and social and mobile content—working across teams to develop large scale high-profile campaigns, custom content and digital experiences that generate measurable results and drive value for partners.On this episode we go to town on topics like:-People want Innovation but don’t want to commit to innovation.-Value in innovation beyond just the execution. -Explosive opportunities in AR Marketing-Converging the disconnect between CMOs and Technologists.-As important as it is to be connected, it’s equally important to disconnect-Connect with Mike on LinkedIn: https://www.linkedin.com/in/mimolnar/Check out GLOW: https://weareglow.com/-Find out more about Liftoff: Here.Until next time, friends...stay curious.

AR is the New Content (with Mike Molnar, Managing Partner at GLOW)

Ariel Michaeli is the founder and CEO of appFigures. appFigures is the app analytics, optimization, and intelligence choice for top developers, publishers, marketers, and analysts.On this week’s episode we discuss:-How Analytics Are More Powerful Than Ever-Parlor-Quibi-Growth and Growth HackingDiscover appFigures: https://appfigures.com/Ariel on LinkedIn: https://www.linkedin.com/in/arielmichaeli/-Find out more about Liftoff: Here.Until next time, friends...stay curious.

How Analytics Are More Powerful Than Ever (w/ Ariel Michaeli)

We're happy to be joined by Brandon Maenius on Liftoff this week. He is the Director of Digital Health and Marketing at Baylor Scott & White Health.Which begged the questions:What is digital health?How might we use digital solutions to help healthcare?...and many other thought provoking questions you'll love to dig in to.Follow Brandon: Here.-Find out more about Liftoff: Here.

What is Digital Health and Why Does it Matter? (w/ Brandon Maenius)

On this episode, we’re joined by Chris Maddern, the co-founder and chief innovation officer at Button. Before Button, he was the Head of Mobile at Venmo, and Co-Founder of AppLaunch. We dive into themes around:-Advertising is not the future-Building better commerce-Without problems, there is no curiosity-Creating a grab bag of awesome peopleFind out more about Button: usebutton.com Connect with Chris on Twitter: @chrismaddern -Find out more about Liftoff: Here.

Advertising is Not the Future (with Chris Maddern)

Today’s guest is Afshin Mehin, the Founder Woke. Wokr supports companies developing new technologies by helping them to express the potential of their work in the most beautiful, meaningful ways possible. Some of their clients include:  Neuralink, Amazon, Lulullemon, and Postmates, to name a few.We do some mind bending this episode as we dig into some themes like:Are designers fortune tellers?What is thought interface, and how might we design for it?How does curiosity win the future?Find out more about Afshin here: https://www.linkedin.com/in/afshin-mehin/Find out more about Woke here: https://woke.co/ -Find out more about Liftoff: Here.

Design for Thought-Based Interfaces (w/ Afshin Mehin)

Business Strategy is more than a buzz-phrase. It’s paramount to getting to where you need to be.But...What is business strategy?How do you build trust?What is radical transparency?Why is empathy so important?Are Business Strategists… sherpas?This week, Tony plays the audience and interviews (co-host) Peter Klayman and fellow Rocketeer, Peter Bandy—as he seeks to get these questions answered.-Find out more about Liftoff: Here.

What IS Business Strategy and WHY does it matter? (w/ Peter Bandy)

Summer Collins is the Associate Vice President of Design and Innovation at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma and Texas.In this episode we’ll tap into questions like:How does health and wellbeing contribute to the way we think about design?How do you design for an array of communities?How failure is an intrinsic and inevitable part of the innovation process?What does it mean to be curious?Connect with Summer Collins on Twitter: https://twitter.com/SCtheAlchemistCheck out the c1 Innovation Lab: http://c1innovationlab.com/-Find out more about Liftoff: Here.

Failure is Inevitable in Innovation (with Summer Collins)

Our guest this episode is Christian Gani, the Managing Director of Match Marketing Group’s Boulder office, he plays a leading role in creating and shaping consumer experience platforms for brands including Lincoln Motor Company, Progressive Insurance and adidas, to name a few. Our guest is motivated to push the boundaries of the expected when it comes to consumer marketing and is fascinated by how experience, when combined with purpose, can impact the way people feel and ultimately change. Prior to joining Match in 2010, he worked for luxury brands Lexus and Mercedes-Benz for stints on the client side where he managed marketing and advertising responsibilities across Europe and Canada, respectively.Tune in as we discuss Experiential Marketing, the evolution of experiential marketing carving a path during Covid and thereafter, limitless and borderless experience--using technology as a tool that can bring the experience directly to the consumer... and much more.Find Christian Gani on LinkedIn: Here.Check out Match Marketing Group: Here.-Find out more about Liftoff: Here.

The Limitless Evolution of Experience (w/ Christian Gani of Match Marketing Group)

This week we’re joined by the Founder and CEO of strategysprints.com,  and host of the Strategy Show Podcast—Mr. Simon Severino.What do swimming, lasagna, analytics, sprints, and freedom all have to do with each other? Only one way to find out... Tune in and discover why Peter and Tony love this dialog with Simon so much.Find out more about Strategy Sprints: Here.Follow Simon Severino on LinkedIn: Here.Find out more about Liftoff: Here.

Drive Results With Strategy Sprints (with Simon Severino)

Prince Ghuman is a neuro-marketer whose focus is on the ethical applications of neuromarketing in the consumer world.Together with Matt Johnson, PhD, a neuroscientist whose focus is bridging the gap between science and business., they co-authored the book Blindsight, a book that covers neuromarketing and consumer psychology.Take the red pill and enjoy this mind bending episode of Liftoff by Bottle Rocket.Check out the book, Blindsight: HereConnect with Prince Ghuman: HereFind out more about Liftoff: Here

The Hidden Science of Neuromarketing (with Prince Ghuman)

'Experience Design' (Formerly The XD Podcast) explores how design impacts the way we experience products, brands, services, and our everyday lives. You'll gain actionable insights from host Tony Daussat through thought provoking solo shows, as-well-as interviews with professionals in design, product management, and entrepreneurship. From UX, product, industrial and service design, to career, life, and business design--no stone will be left unturned in this quest to demystify design and inspire the inner creative in us all to stay curious.