Prince Ghuman is a neuro-marketer whose focus is on the ethical applications of neuromarketing in the consumer world.Together with Matt Johnson, PhD, a neuroscientist whose focus is bridging the gap between science and business., they co-authored the book Blindsight, a book that covers neuromarketing and consumer psychology.Take the red pill and enjoy this mind bending episode of Liftoff by Bottle Rocket.Check out the book, Blindsight: HereConnect with Prince Ghuman: HereFind out more about Liftoff: Here

Experience Design with Tony Daussat

The Hidden Science of Neuromarketing (with Prince Ghuman)

This week on Liftoff by Bottle Rocket, Tony and Peter dig into some heavy themes around TikTok, Data, Privacy, and your Data as a Currency. How much are you willing to trade for your privacy? How much is your data worth to youTikTok may be a video sharing platform, a social media app, or a way to make fun videos… But actually it’s a rally cry. Perhaps we need to have a better understanding of the value that our activities across the global digital ecosystem bring to entities.Is thumbing through 60 second videos worth forfeiting your privacy and data?Episode References:Amazon told employees to delete TikTok from phones, citing security risks, then changed its mindhttps://www.cnbc.com/2020/07/10/amazon-tells-employees-to-delete-tiktok-from-phones-citing-security-risks.htmlRedditor who reverse-engineered the TikTok app claims it's a huge data collection schemehttps://www.inputmag.com/tech/redditor-reverse-engineers-tiktok-app-claims-massive-data-collection-schemeDaily Crunch: TikTok’s CEO resignshttps://techcrunch.com/2020/08/27/daily-crunch-tiktoks-ceo-resigns/TikTok To Sue Trump Administration Over Banhttps://www.npr.org/2020/08/08/900394707/tiktok-to-sue-trump-administration-over-ban-as-soon-as-tuesdayFollow Us:Follow Peter on Linkedin: https://www.linkedin.com/in/peterklayman/Follow Tony on Instagram: https://www.instagram.com/tony.ux/Learn more about Bottle Rocket: https://www.bottlerocketstudios.com/

TikTok: The Straw that Broke the Camel's Back

Welcome to Liftoff!Liftoff was born as an evolution and extension of the podcast, Experience Design with Tony Daussat. Bringing together years of strategy and design experience, co-hosts Tony Daussat and Peter Klayman highlight the challenges facing today’s business professionals. Featuring conversations with other professionals, Tony and Peter discuss physical, digital and human experiences and the role they play in our lives.In this welcome episode, we get to know our new co-host, Peter Klayman. He leads Bottle Rocket’s business strategy practice and manages a team of analysts that drive strategic business results for their clients. Drawing upon his passionate pursuit of knowledge, Peter is willing to dig deep to any challenge and help our clients identify untapped opportunity. A born conversationalist, he uses his seemingly photographic memory to help our clients chart a path to future success. Passionate about helping businesses grow, Peter brings true passion and excitement to every project, no matter the industry. Known for getting to the heart of whatever is causing friction, Peter is wise beyond his years.Follow Peter on Linkedin: https://www.linkedin.com/in/peterklayman/Follow Tony on Instagram: https://www.instagram.com/tony.ux/Learn more about Bottle Rocket: https://www.bottlerocketstudios.com/

Welcome to Liftoff

The past year-and-a-half of hosting the Experience Design podcast has been extraordinary.I still pinch myself when I think of all of the amazing guests that were kind enough to say, “yes” to some random guy (me) to ask them questions about design and life.I still pinch myself when I think of how this little passion project went from a handful of friends and family listening, to over 150 countries tuning in.But lately I’ve been doing some deep looks inside, and evaluating how I’m spending my “free” time outside of my 9-5 job.And, I’ve decided to focus more of that time on family and passions outside of my career. So... I am sunsetting the Experience Design podcast.BUT!I’m happy to announce that I have partnered with Bottle Rocket (where I work) to bring a new podcast in-house.The podcast will expand beyond UX design and also take a look inside business strategy, the impact of technology and an ever-evolving product landscape.The new podcast will be titled LIFTOFF and I can't wait for you to be part of it and to introduce my co-host to all of you.I’m excited to be:Creating this with bottle rocket.Bringing on a co-host. (he's seriously brilliant).Continuing to connect w/ all of you.Focusing more of my “free time” efforts on family and friends.Stay tuned and get ready to LIFTOFF in the next few weeks…. :)

This Isn't Goodbye...

My guest this week is Kenny Morgan the CCO and Co-Founder of Counsel Creative. He’s worked with brands such as Vans, Sony, the NFL, Michelin, Rubbermaid and many more. In this episode we chat about:Going from corporate life to building your own agency.The dynamic with working with a spouse.The importance of Storytelling.What it means to make relationships that matter.The importance of listening and stewardship.Discover more about Kenny and Counsel Creative: https://www.counselcreative.com/-If you are a UX Designer struggling to get hired, check out my course HiredUX.Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/

Design Relationships That Matter (with Kenny Morgan)

My guest this week is Lauren Hom, a designer and letterer known for her bright color palettes, playful letterforms, and quirky copywriting. She has created work for clients like Starbucks, Google, AT&T, YouTube and TIME Magazine. And has been recognized by Communication Arts, the Type Directors Club, the Webby Awards, and so many others that I can’t even. She is also the author of the ever-so-popular popular blog and book: Daily Dishonesty.On this episode we dig into:What it means to suck at something, and how to embrace it.How to work with fear.How a career in design can evolve and take shape in different ways.Discover more about Lauren Hom: https://www.homsweethom.com/If you are a UX Designer struggling to get hired, check out my course HiredUX.Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/

Suck at Something (with Lauren Hom)

“Yes, and...” with Michael Bruny-GrothMy guest this week is Michael Bruny-Groth, a Full Stack designer, as well as the founder of The Logo Package, an Adobe Illustrator extension that automatically generates and exports logo packages with blazing speed.This week we dig into:-How Improv training has a major impact on design process, interactions and business relationships.-How a variety of skills can compound and carve a path for you.-How a digital product launch can go from zero to hero when you don’t give up.-How “a prototype is worth a thousands meetings...” and also worth a ton of sales.LISTENERS Get 15% off the Logo Package Express: https://bit.ly/3et5EFV-If you are a UX Designer struggling to get hired, check out my course HiredUX.Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/Support the show (https://www.patreon.com/xdpodcast)

"Yes, and..." with Michael Bruny-Groth

On the show this week, I had the honor of having Debbie Millman as my special guest. This is by far the most intimate, thought provoking and emotional episode to date. In it, we discuss our current culture, adversity, the importance of embracing your journey, self-doubt, and making an impact as designers. Debbie Millman was named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA. She is also an author of 6 books, an educator, illustrator, curator, brand consultant, co-founded the world’s first graduate program in branding at the School of Visual Arts in New York City, and is host of one of the first and longest running podcasts of all time: Design Matters.Check out the digital care package Debbie refers to in the show: https://www.dropbox.com/sh/pn97ntbmmcci9kz/AACF62vgO6uPhRMkpKKPuC2Fa?dl=0Discover more about Debbie Millman: http://www.debbiemillman.com/-If you are a UX Designer struggling to get hired, check out my course HiredUX.Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/Support the show (https://www.patreon.com/xdpodcast)

It's About the Journey (with Debbie Millman)

In a world where information seems to be coming at us from all angles, all the time--It's becoming harder and harder to keep up. As we bounce around the web, our Google Chrome browser becomes a field of tabs.My guest this week is Steven, the co-founder of Platstack, a platform focused on improving the way we interact with and experience content in digital spaces.I've been using Platstack for a few weeks now and I love it. My information anxiety has gone way down because of how I can organize this content so easily. Note: This is not an ad. It's just cool. I hope you check it out. It's free after all.Check out platstack: https://www.platstack.com/-If you are a UX Designer struggling to get hired, check out my course HiredUX.Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/Support the show (https://www.patreon.com/xdpodcast)

Information Overload (w/ Steven Kiger)

My guest this week is Carey Jenkins, CEO of Substantial, a world-class product development studio, serving a diverse set of clients - from Fortune 50s like Google and Amazon, to emerging start-ups and social impact organizations.She has spent over 18 years leading large interdisciplinary teams and multi-channel projects—and it is my pleasure to introduce to you: Carey Jenkins.On this episode we discuss themes around ethical design, digital optimism, building successful relationships, and learned behavior vs enlightenment. Check out Substantial here: https://substantial.com/Connect with Carey on LinkedIn: https://www.linkedin.com/in/careyvjenkins/-If you are a UX Designer struggling to get hired, check out my course HiredUX.Learn the process, methods and techniques to stand out above the rest: http://hiredux.com/Support the show (https://www.patreon.com/xdpodcast)

Digital Optimism (w/ Carey Jenkins)

Jon MacDonald is the founder and President of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, Verizon, Intel and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc.  As President, he has helped lead The Good to become one of Oregon's top 20 fastest growing private companies.Check out The Good here: https://thegood.com/-Some Experience Design goodies...Learn how to get hired as a UX Designer: http://hiredux.com/-Feel free to stalk the Experience Design podcast on Instagram at @xdpodcast#staycuriousSupport the show (https://www.patreon.com/xdpodcast)

The UX of Optimization (w/ Jon MacDonald)

My guest this week is Jonathan Hensley, an Author, Speaker,  Digital Transformation & Product Consultant, and the Co-Founder & CEO at Emerge Interactive where he works with clients to transform business strategies, user needs and new technologies into valuable products and services. Check out Emerge Interactive and grab the free book: https://www.emergeinteractive.com/podcast/Connect with Jonathan: https://www.linkedin.com/in/jonathonhensley/-Some Experience Design goodies...Learn how to get hired as a UX Designer: http://hiredux.com/-Feel free to stalk the Experience Design podcast on Instagram at @xdpodcast#staycuriousSupport the show (https://www.patreon.com/xdpodcast)

Alignment and Agility (w/ Jonathan Hensley)

What better way to celebrate the 70th episode than an interview with my Executive Producer, Design Strategist, Teacher, Author, Public Speaker and Founder of the Big Design Conference: Brian Sullivan.On this episode we dive into how to stay creative during quarantine, and how to stay focused and inspired when furloughed (or losing your job).Find Brian on LinkedIn: https://www.linkedin.com/in/briankeithsullivan/-Some Experience Design goodies:Learn how to get hired as a UX Designer: http://hiredux.com/-Feel free to stalk the Experience Design podcast on Instagram at @xdpodcast#staycuriousSupport the show (https://www.patreon.com/xdpodcast)

Furloughed but Focused (with Brian Sullivan)

What makes a good UX designer?What makes a bad UX designer?How might organizations truly become design-oriented?All this and more in this week's episode with my guest Sam Horodezky. Sam is the founder of Strathearn Design. A consultancy that assists businesses in navigating the murky waters of UX. He helps companies have better UX outcomes by providing seasoned advice on areas like hiring, engaging with Design Agencies, and internal DNA change to support a design-oriented culture.Check out Strathearn Design here: https://www.strathearn-design.com/-Some Experience Design goodies:Learn how to get hired as a UX Designer: http://hiredux.com/-Feel free to stalk the Experience Design podcast on Instagram at @xdpodcast#staycuriousSupport the show (https://www.patreon.com/xdpodcast)

What Makes a Good UX Designer (w/ Sam Horodezky)

UX Writing has over the past couple of years gone from a non-existent term, to top of mind for many products, business and experiences.My guest this week is Yuval Keshtcher, the Founder of UX Writing Hub and the host of the ‘Writers in Tech’ podcast. Find Yuval on LinkedIn: https://www.linkedin.com/in/yuvalkesh/Check out the UX Writing Hub: https://uxwritinghub.com/_Some Experience Design goodies:I'm making a course! Learn how to get hired as a UX Designer: http://hiredux.com/-Feel free to stalk the Experience Design podcast on Instagram at @xdpodcast#staycuriousSupport the show (https://www.patreon.com/xdpodcast)

UX Writing is Design with Yuval Keshtcher

'Experience Design' (Formerly The XD Podcast) explores how design impacts the way we experience products, brands, services, and our everyday lives. You'll gain actionable insights from host Tony Daussat through thought provoking solo shows, as-well-as interviews with professionals in design, product management, and entrepreneurship. From UX, product, industrial and service design, to career, life, and business design--no stone will be left unturned in this quest to demystify design and inspire the inner creative in us all to stay curious.

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Experience Design with Tony Daussat

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