Earn the Fern ? how tapping into a Kiwi tradition is taking athletes to the Games
From rugby to rowing, sport is a way of life for Kiwis, and the New Zealand Olympic Team has harnessed that passion. Tom Hern finds out how the Silver...
Face 2 Face
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About
Ever wondered how some of the biggest businesses on earth are getting closer to their customers than ever before? Join hosts Jules Lund and Tom Hern as they speak to some of Australia and New Zealand’s best creative minds to unearth ideas that thrive in a connected world. In the latest series, we’re bound for New Zealand to learn how marketers are working across platforms to drive real business outcomes. Discover how to build on consumer love with brands like Whittaker’s, transform a struggling retail giant with The Warehouse Group, and unite a nation with the New Zealand Olympic Committee.
?️ Keep the change ? The massive transformation that saved a Kiwi retail icon
In 2016, The Warehouse Group’s profits dropped 75%. Now, they’re growing rapidly. Tom Hern goes behind the scenes with Chief Marketing Officer Jonatha...
??Iconic Duos: How a chocolate brand builds on a tantalising trend
Whittaker’s has been a New Zealand icon for more than 120 years. Tom Hern joins their Marketing Manager Jasmine Currie and MBM Business Director Hanna...
?Where in the world is Face 2 Face?
We can learn many things from other places, but it’s the different approaches to creativity that are really interesting.Regular host Jules Lund introd...
? Grape Expectations: Why customers love it when you're true to your brand
We all want to try new things, but what happens when the gamble doesn’t pay off? Jules Lund learns lessons in telling stories that match your brand wi...
???️ Choose Your Own Car-mercial: How an idea sparked a trillion car ads
Sometimes the idea you scrawl on a napkin turns out to be the best you’ve ever had. For Sam Dickson and Cam Bell, Creative Directors at CHE Proximity,...
? It's Cool to be Good: Changing how brands think about social good
Giving back isn’t just for individuals anymore. Brands are also stepping up to do their bit for a better, safer world. Jules Lund chats to Chris Freel...
? Making Memories: How brands are becoming part of the experience
Customers aren’t just their transactions anymore. Brands want to work with them to create and share experiences, like new Christmas traditions or doin...
? In Search of Why: Bringing purpose to brands
We do things better when we feel them in our heart – and so do brands. Jules Lund joins Telstra’s Jeremy Nicholas and Sherilyn Shackell of The Marketi...
? Would You Like Surprise With That? How to be brave with your brand
From finally conceding McDonald’s is ‘Macca’s to KFC’s naked wrestling, customers reward brands that try something “bold”. Jules Lund talks to Mark Lo...