Uncensored CMO - Achtung! How to create and sustain attention - Orlando Wood
We're bringing you an exclusive episode of Feel More Buy More, from the Uncensored CMO podcast feed. Orlando is going to be revealing some brand new r...
Feel More Buy More
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About
Feel More Buy More: The marketing and advertising podcast from System1 that puts its data where its mouth is. Everyone has an opinion on the latest ads. So do we at System1. But we’ve got the numbers too – effectiveness test scores fresh off the System1 Ad Ratings database. Every episode the System1 team and their guests talk you through the latest campaigns and the freshest work – and reveals their Star Ratings
Christmas Ads - Our Top 10 So Far
The season of Christmas ads is upon us and we've already tested over 100 that have hit screens in the UK. Editor in chief, Tom Ewing, sits down with J...
Lemon. Lessons on right-brained creative development
In the third part of our Lemon podcast trilogy, author Orlando Wood sits down with Sarah Carter, Global Planning Partner at adam&eveDDB to discuss rig...
Lemon. How the advertising brain turned sour - a chat with the author, Orlando Wood
This year’s marketing effectiveness must-read, Orlando Wood’s Lemon, is published this week by The IPA. In part 2 of our Lemon podcast special, Orland...
Why has the advertising brain turned sour? A preview of Lemon, an IPA publication
When life gives you lemons, make lemonade. But life has not given us lemons, it has given us a book called Lemon. A book written by Orlando Wood and p...
How do ads perform in different markets? US vs UK
In this episode, we're going to be talking about how and why ads perform so differently across markets. We have examples of those that test very well ...
Why are brands removing their logos?
In this episode, it’s just Tom Ewing, System1 Head of Marketing, and Jon Evans, the UncensoredCMO, as our regular host James McKinven is in Boston at ...
When ads get weird
We've seen our fair share of weird ads over the years so we thought it would be interesting to take a look back at some of the wackiest TV ads from br...
What are fluent devices and why are they effective?
We're discussing fluent devices today, joined by System1's Chief Innovation Officer, Orlando Wood, and our Head of Marketing, Tom Ewing. Orlando has s...
Which ads won the Women's World Cup?
In this episode, we're joined by Jill Schaefer, our Associate Research Director, and Jack Mayor, Head of Ad Ratings in the UK. We're joined by Jack an...