FIR Book Review: The Fourth Transformation by Robert Scoble and Shel Israel
In their last book, "The Age of Context," Robert Scoble and Shel Israel explored the future of the smartphone and how it would be used once we reach t...
FIR Book Reviews
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FIR Podcast Network hosts review books of interest to communicators and marketers
FIR Book Review: Blockchain Revolution by Don Tapscott and Alex Tapscott
Blockchain technology -- developed as the foundation of Bitcoin -- will have an impact on business and society that we are only beginning to understan...
FIR Book Review: Lethal Generosity by Shel Israel
Author Shel Israel calls his latest book -- Lethal Generosity: Contextual Technology & The Competitive Edge -- a sequel to Age of Context, the book he...
FIR Book Review: Lessons for Communicators from David Axelrod's "Believer"
As a strategic communicator, David Axelrod has seen it all. The communications brains behind Barack Obama's presidential election victories in 2008 an...
FIR Book Review: Trust Me, PR is Dead by Robert Phillips
Robert Phillips stunned the PR agency world when he walked away from his prestigious position as CEO of Edelman EMEA. Phillips explains his decision i...
FIR Book Review: Geeks Bearing Gifts by Jeff Jarvis
Geeks Bearing Gifts: Imagining New Futures for News is CUNY journalism professor Jeff Jarvis's latest book, exploring the pressures on current news mo...
FIR Book Reviews: The Mobile Mind Shift, by Ted Schadler, Josh Bernoff, and Julie Ask
The Mobile Mind Shift: Engineer Your Business to Win in the Mobile Moment provides the first comprehensive overview of what it takes to develop mobile...